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(528)
- News (148)
- Research (312)
- Multimedia (22)
- Faculty Publications (234)
Show Results For
- All HBS Web
(528)
- News (148)
- Research (312)
- Multimedia (22)
- Faculty Publications (234)
- 17 May 2011
- First Look
First Look: May 17
PatientsLikeMe: An Online Community of Patients Sunil Gupta and Jason RiisHarvard Business School Case 511-093 PatientsLikeMe (PLM) is an online community where patients share their personal experiences with... View Details
Keywords: Sean Silverthorne
- 18 Aug 2021
- News
‘The Power of Trust’ Review: When Reliable Is Profitable
- TeachingInterests
General Management Program (GMP)
By: Sunil Gupta
As global business challenges become more complex, companies are turning to cross-functional leaders who can drive change across the organization. The General Management Program (GMP) is a unique modular program that provides the latest management thinking and best... View Details
- Article
In Mobile Advertising, Timing Is Everything
By: Sunil Gupta
Gupta, Sunil. "In Mobile Advertising, Timing Is Everything." Harvard Business Review (website) (November 4, 2015).
- Article
Are You Really Innovating Around Your Customers' Needs?
By: Sunil Gupta
Every company believes it is customer-centric. However, most of them are product- and service-centric first, focusing on how to enhance their offerings rather than putting themselves in their customers’ shoes. To come up with truly innovative customer-centric ideas,... View Details
Gupta, Sunil. "Are You Really Innovating Around Your Customers' Needs?" Harvard Business Review (website) (October 1, 2020).
- May–June 2015
- Article
Big Data: Big Deal or Big Hype?
By: Sunil Gupta
Google Flu Trends article of November 2008 heralded a new age for big data where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short span the pendulum swung from big data... View Details
Gupta, Sunil. "Big Data: Big Deal or Big Hype?" European Business Review (May–June 2015).
- February–March 2013
- Article
The Mobile Banking and Payment Revolution
By: Sunil Gupta
Mobile technology is revolutionizing the global banking and payment industry. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries and reach a large population of unbanked customers in emerging markets.... View Details
Keywords: Emerging Markets; Cross-Cultural and Cross-Border Issues; Mobile and Wireless Technology; Banks and Banking; Banking Industry
Gupta, Sunil. "The Mobile Banking and Payment Revolution." European Financial Review (February–March 2013), 3–6.
- December 2011 (Revised April 2012)
- Teaching Note
BBVA Compass: Marketing Resource Allocation (TN)
By: Sunil Gupta
- Article
Roundtable on B2B Exchanges
By: Sunil Gupta
Gupta, Sunil. "Roundtable on B2B Exchanges." Antitrust (American Bar Association) 15, no. 1 (Fall 2000): 8–16.
- May 2009
- Article
Customer-Based Valuation
By: Sunil Gupta
Customer lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While this is important, it... View Details
Gupta, Sunil. "Customer-Based Valuation." Journal of Interactive Marketing 23, no. 2 (May 2009): 169–178.
- 09 Nov 2022
- News
Tech Layoffs Show Why Managing Growth Can Be So Tricky for Companies
- 01 Oct 2020
- News
Are You Really Innovating Around Your Customers’ Needs?
- 23 Oct 2018
- News
Driving digital strategy
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost, and Rom Schrift Abstract—In today’s turbulent business environment, customer retention presents a significant challenge for many service... View Details
Keywords: Sean Silverthorne
- 01 Sep 2024
- News
Far-Reaching Impact
graduates working in government or a nonprofit. Additionally, Gupta received a Horace W. Goldsmith Fellowship, established by Richard Menschel (MBA 1959), which awards $10,000 to MBA students who have shown... View Details
Keywords: Jennifer Gillespie
- 24 Apr 2014
- News
Improving the lives of underprivileged children in rural India
Through the Bharti Foundation, which was launched in 2000, Sunil Bharti Mittal (OPM 27, 1999), founder and chairman of Bharti Enterprises, advances his belief that quality education is the most important tool for social and economic... View Details
- 27 Apr 2015
- News
“A Unique Leadership Experience”
his mission ends in May. The GMP program, was “the best commander training I had,” he told the assembled crowd from some 220 miles above the Earth. Behind Virts, the sun reflected off the space station’s solar arrays, visible through two round portals. Professor View Details
- Teaching Interest
Senior Executive Leadership Program, India (SELPI)
By: Sunil Gupta
India is one of the fastest growing economies. This modular program is designed to hone the business and leadership skills of executives who are planning to leverage the opportunities in this emerging market.
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