Publications

May 2012
Article

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella

The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details

Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States

SSRN

13 Mar 2012
First Look

First Look: March 13

the reduction in store size was associated with TFP of retail chains falling by 0.4% per annum, or 40% of the post-1995 slowdown in UK retail TFP growth. China's Growing IT Services and Software Industry: Challenges and Implications... View Details

Keywords: Sean Silverthorne

November 2013
Article

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella

Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details

Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States

June 2015
Teaching Note

The Atavist: Reinventing the Book

By: Mukti Khaire and Mary Tripsas

01 Dec 2020
News

Take Time to Transition (If it’s Time)

Edited by Julia Hanna and Jen McFarland Flint; illustrations by Rose Wong When Mary Lindley Burton (MBA 1976) came to HBS in the mid-1970s, the Smith College religion major... View Details

March 1996 (Revised February 1999)
Case

Vistakon: 1 Day Acuvue Disposable Contact Lenses

By: Alvin J. Silk, Bruce Issacson and Marie Bell

Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details

Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States

Educators

12 Jan 2010
First Look

First Look: Jan. 12

to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be easily stockpiled View Details

Keywords: Martha Lagace

November 2007 (Revised April 2008)
Case

Hariyali Kisaan Bazaar: A Rural Business Initiative

By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman

In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details

Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India

Educators

2014
Working Paper

Product to Platform Transitions: Organizational Identity Implications

By: Elizabeth J. Altman and Mary Tripsas

Organizations are increasingly recognizing that value they once derived from offering standalone products can be significantly enhanced if they transition to platform-based businesses that harness the innovative capabilities of complementors. While the competitive... View Details

Keywords: Organizational Change; Organizational Identity; Ecosystems; Complementors; Managing Innovation; Organizational Change and Adaptation; Multi-Sided Platforms; Innovation and Management; Organizational Culture

SSRN

12 Sep 2006
First Look

First Look: September 12, 2006

productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through... View Details

Keywords: Sean Silverthorne

November 2009
Article

Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies

By: Erin Marie Reid and Michael W. Toffel

The challenges associated with climate change will require governments, citizens, and firms to work collaboratively to reduce greenhouse gas emissions, a task that requires information on companies' emissions levels, risks, and reduction opportunities. This paper... View Details

Keywords: Climate Change; Problems and Challenges; Pollutants; Risk and Uncertainty; Business and Shareholder Relations; Management Practices and Processes; Social Issues; Corporate Disclosure; Values and Beliefs; Governing Rules, Regulations, and Reforms; Government and Politics

June 2020
Article

Start-up Inertia versus Flexibility: The Role of Founder Identity in a Nascent Industry

By: Tiona Zuzul and Mary Tripsas

Through an inductive, comparative study of four early entrants in the nascent air taxi market, we examine why start-ups, generally characterized as flexible, malleable entities, might instead exhibit inertial behavior. While two of the firms engaged in ongoing... View Details

Keywords: Founder Identity; Nascent Industries; Entrepreneurship; Organizational Change and Adaptation; Identity

Register to Read

14 Nov 2007
First Look

First Look: November 14, 2007

along with a camera and other features. By September 2007, just 74 days after the June launch of the iPhone, Apple and its mobile carrier partner AT&T Mobility had sold one million units. When Apple CEO Steve Jobs introduced the... View Details

Keywords: Martha Lagace

06 Oct 2016
News

“You Could Be Dead Any Second”

(CBS: 60 Minutes) (CBS: 60 Minutes) For anyone else, it would be enough—to somehow survive being taken hostage in Yemen. In 1998, Mary Quin (MBA 1988), a senior executive at Xerox and inveterate traveler was touring the conservative... View Details

04 Oct 2011
First Look

First Look: October 4

relationship using data from 93 change projects conducted by clinical managers at the National Health Service in the United Kingdom. The results show social position, both within the field and within the organization, influences actors'... View Details

Keywords: Sean Silverthorne

Forthcoming
Article

Why Should Organizational Scholars Study Migration?

By: Exequiel Hernandez, Prithwiraj Choudhury, Elena Kulchina, Dan Wang, J. Miles Shaver, Mary Zellmer-Bruhn and Tarun Khanna

Migration is one of the most significant forces shaping economies and societies, yet it remains largely understudied in organizational research. At the same time, scholars in other fields with long traditions of studying migration tend to overlook the essential role of... View Details

Keywords: Research; Immigration; Organizations

March 2009 (Revised March 2010)
Case

Groupe Eurotunnel S.A. (A)

By: Stuart C. Gilson, Vincent Marie Dessain and Sarah Abbott

In the summer of 2006, the chairman and CEO of Eurotunnel Group is faced with the decision whether to file for bankruptcy protection, after having failed to gain creditor approval of an ambitious out-of-court restructuring plan. The company, which has been attempting... View Details

Keywords: Restructuring; Capital Structure; Insolvency and Bankruptcy; Laws and Statutes; Risk Management; Rail Industry; France; United Kingdom

Educators