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(405)
- News (82)
- Research (280)
- Multimedia (4)
- Faculty Publications (174)
Show Results For
- All HBS Web
(405)
- News (82)
- Research (280)
- Multimedia (4)
- Faculty Publications (174)
- Fall 2020
- Article
Competing on Customer Outcomes
By: Marco Bertini and Oded Koenigsberg
Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details
Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation
Bertini, Marco, and Oded Koenigsberg. "Competing on Customer Outcomes." MIT Sloan Management Review 62, no. 1 (Fall 2020).
- 2006
- Working Paper
The Framing Effect of Price Format
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "The Framing Effect of Price Format." Harvard Business School Working Paper, No. 06-055, May 2006.
- 27 Mar 2007
- First Look
First Look: March 27, 2007
research and discuss his contributions to management and economics. We look at three distinct bodies of work. In the first, Clark (in conjunction with Robert Hayes and Steven Wheelwright) argued that the abandonment by U.S. managers of... View Details
Keywords: Martha Lagace
- 2023
- Working Paper
Firm Purpose and Problem Wickedness: A Review of the Academic Literature
By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details
Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "Firm Purpose and Problem Wickedness: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-063, April 2023.
- May 8, 2012
- Article
Commercialising a Product: Manage Price as Part of Branding
By: Marco Bertini and Nader Tavassoli
Bertini, Marco, and Nader Tavassoli. "Commercialising a Product: Manage Price as Part of Branding." Financial Times (May 8, 2012).
- May 2010
- Article
How to Stop Customers from Fixating on Price
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "How to Stop Customers from Fixating on Price." Harvard Business Review 88, no. 5 (May 2010): 84–91.
- 24 Jul 2007
- First Look
First Look: July 24, 2007
Working Papers Using By-Product Synergy for Competitive Advantage Author: Deishin Lee Abstract We study how a manufacturer can leverage by-product synergy for competitive advantage. By focusing on the economic impact to the firm and the... View Details
Keywords: Martha Lagace
- 2021
- Working Paper
Issue Salience and Political Stereotypes
By: Pedro Bordalo, Marco Tabellini and David Yang
U.S. voters exaggerate the differences in attitudes held by Republicans and Democrats on a range of socioeconomic and political issues, and higher perceived polarization is associated with greater political engagement and affective polarization. In this paper, we... View Details
- July 20, 2011
- Article
Pricing the Priceless
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "Pricing the Priceless." Harvard Business Review (website) (July 20, 2011).
- December 7, 2011
- Article
Choice Helps High-End Products, Hurts Low-End Products
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "Choice Helps High-End Products, Hurts Low-End Products." Harvard Business Review (website) (December 7, 2011).
- 2012
- Report
Starting Prices and Consumer Sensitivity to Customization
By: Marco Bertini and Luc Wathieu
- Article
The Perils of Popularity
By: Marco Bertini and Ricardo Cabornero
Bertini, Marco, and Ricardo Cabornero. "The Perils of Popularity." Business Strategy Review 23, no. 1 (Spring 2012): 51–55.
- Article
A Novel Architecture to Monetize Digital Offerings
By: Richard Reisman and Marco Bertini
Reisman, Richard, and Marco Bertini. "A Novel Architecture to Monetize Digital Offerings." Journal of Revenue and Pricing Management 17, no. 6 (December 2018): 453–458.
- July – August 2010
- Article
The Upstart's Assault
By: Marco Bertini and Nirmalya Kumar
Bertini, Marco, and Nirmalya Kumar. "The Upstart's Assault." Harvard Business Review 88, nos. 7-8 (July–August 2010): 159–161.
- March 2015
- Article
Can One Business Unit Have Two Revenue Models?
By: Marco Bertini and Nader Tavassoli
Bertini, Marco, and Nader Tavassoli. "Can One Business Unit Have Two Revenue Models?" Harvard Business Review 93, no. 3 (March 2015): 121–123.
- Jun 2004
- Conference Presentation
Marketing Sequels Of Creative Goods: The Case of Video Games
By: Anita Elberse and Marco Bertini
- December, 2017
- Article
When Selling Digital Content, Let the Customer Set the Price
By: Marco Bertini and Richard Reisman
Bertini, Marco, and Richard Reisman. "When Selling Digital Content, Let the Customer Set the Price." Harvard Business Review (website) (November 18, 2013).
- Fall 2020
- Article
Competing on Customer Outcomes
By: Marco Bertini and Oded Koenigsberg
Bertini, Marco, and Oded Koenigsberg. "Competing on Customer Outcomes." MIT Sloan Management Review 62, no. 1 (Fall 2020): 78–84.