Publications

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (B)

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Information Technology; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

3 Aug 2007 - 8 Aug 2007
Conference Presentation

Virtual Team Learning: Reflecting and Acting, Alone or With Others

By: Lynda M. Applegate and Deborah Soule

Keywords: Groups and Teams; Learning; Interactive Communication

October 2002 (Revised February 2003)
Case

Joe Smith's Closing Analysis (C)

By: Lynda M. Applegate and Rakesh Khurana

Supplements the (A) case. View Details

July 2002
Teaching Note

National Logistics Management, TN

By: Lynda M. Applegate and Maddy Kadish

Teaching Note for (9-801-110). View Details

Keywords: Service Industry

June 2002
Teaching Note

PSA: The World's Port of Call, TN

By: Lynda M. Applegate and Maddy Kadish

Teaching Note for (9-802-003). View Details

Keywords: Shipping Industry; Information Technology Industry

November 2000 (Revised June 2001)
Case

Ventro: Builder of B2B Businesses

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the... View Details

Keywords: Business Model; Entrepreneurship; Technological Innovation; Management; Business or Company Management; SWOT Analysis; Organizational Structure; Business Strategy; Information Technology Industry; Service Industry

September 2000 (Revised November 2002)
Case

Amazon.com: 1994-2000

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry

August 2000 (Revised December 2001)
Background Note

Emerging Networked Business Models: Lessons from the Field

By: Lynda M. Applegate and Meredith Collura

Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details

Keywords: Business Model; Decision Making; Networks; Strategy

July 1998 (Revised September 1998)
Case

Day in the Life of a Professor in 1998, A

By: Lynda M. Applegate and Jared Bleak

Keywords: Teaching; Education

March 1996
Case

Burlington Northern Railroad: Back on Track

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Rail Industry

February 2022
Teaching Note

Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

By: Lynda M. Applegate and Michael Norris

November 2023
Case

AEEC: Building Ecosystem Partnerships for Digital Transformation

By: Lynda M. Applegate and James Short

October 2020
Case

Holden Forests & Gardens: Leading in Turbulent Times

By: Lynda M. Applegate and Ankita Panda

April 2018
Exercise

Online Research Guide

By: Lynda M. Applegate and Emilie Codega

December 2016
Teaching Note

Cravia: Launching High Growth Ventures in the Middle East

By: Lynda M. Applegate and Michael Norris

Teaching Note for HBS No. 315-049. View Details

2014
Other Teaching and Training Material

Entrepreneurship Reading: Developing Business Plans and Pitching Opportunities

By: Lynda M. Applegate and Carole Carlson

November 1995 (Revised October 2001)
Teaching Note

Taco Bell Series TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-692-058) and (9-694-076). View Details

Keywords: Food and Beverage Industry

September 1994
Case

Azucar, S.A.: (1978-1979) TN

By: Lynda M. Applegate and Ramiro Montealegre

February 2010 (Revised January 2014)
Case

CommonAngels (A)

By: Lynda M. Applegate and Kaitlyn Simpson

Describes the motivations behind the founding of CommonAngels—a group of successful business owners who provide capital, connections, and expertise to entrepreneurs who are building new ventures. In 2005, the group is considering increasing its investment focus to... View Details

Keywords: Entrepreneurship; Venture Capital; Financing and Loans; Investment; Motivation and Incentives; Social and Collaborative Networks; Financial Services Industry