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  • Article

A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies

By: Katherine L. Milkman, Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22... View Details
Keywords: Vaccination; Vaccines; Nudges; Communication Strategy; Communication Technology; Consumer Behavior; Health Care and Treatment
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  • 10 Jan 2008
  • Sharpening Your Skills

Sharpening Your Skills: Operations Management

Strategy Failures? What Really Drives Your Strategy? Why do so many companies veer off their strategic plan? Look for a disconnect between corporate strategy and how resources are allocated, say Harvard Business School's Joseph View Details
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

  Working PapersWalking the Talk in Multiparty Bargaining: An Experimental Investigation Authors:Kathleen L. McGinn, Katherine L. Milkman, and Markus Nöth Abstract We study the framing effects of... View Details
Keywords: Martha Lagace
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

Improving Infant Mortality Rates: The Impact of Front-line Staff Collaboration on Neonatal Care (revised) Authors:Ingrid M. Nembhard, Anita L. Tucker, Richard M.J. Bohmer, Jeffrey D. Horbar, and Joseph H.... View Details
Keywords: Martha Lagace
  • 08 May 2012
  • First Look

First Look: May 8

describes the most important legal forms of U.S. bankruptcy (Chapter 7 and Chapter 11) and provides definitions of technical terms related to the bankruptcy process. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/212081-PDF-ENG DONG Energy: Clean and Reliable... View Details
Keywords: Carmen Nobel
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

Authors:Werner Erhard, Michael C. Jensen, and Kari L. Granger Abstract The sole objective of our ontological approach to creating leaders is to leave students actually being leaders and exercising leadership effectively as their natural... View Details
Keywords: Sean Silverthorne
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

Inc.—Engineered Products Division Harvard Business School Case 709-434 Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing... View Details
Keywords: Martha Lagace
  • 12 May 2009
  • First Look

First Look: May 12, 2009

http://www.hbs.edu/research/pdf/09-078.pdf Deep Dives: The Role of Top Management in Linking Relevant Capabilities to Core Activities Authors:Howard H. Yu and Joseph L. Bower Abstract The inability of... View Details
Keywords: Martha Lagace
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

unexplored dimension. Deliberate Learning to Improve Performance in Dynamic Service Settings: Evidence from Hospital Intensive Care Units Authors:I. M. Nembhard and A. L. Tucker. Publication:Organization Science (forthcoming) Abstract... View Details
Keywords: Sean Silverthorne
  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

trust. Building trust is crucial for successful negotiations between cultures, yet intercultural negotiations are often characterized by a lack of trust. We discuss what trust is, why it matters, and why it is so difficult to establish in... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

  Working PapersAuditing in the Self-reporting Economy Authors:Romana L. Autrey and Richard Sansing Abstract This paper examines the licensing of intellectual property in exchange for royalties that depend on the self-report of the... View Details
Keywords: Martha Lagace

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