Publications

03 May 2011
First Look

First Look: May 3

authors provide a checklist that managers can use on a daily basis to monitor their progress-enhancing behaviors. Read the article: http://hbr.org/2011/05/the-power-of-small-wins/ar/1 The Best Way to Name Your Product 2.0 Authors:Marco Bertini, View Details

Keywords: Sean Silverthorne

January 2013 (Revised June 2018)
Case

Amazon, Apple, Facebook, and Google 2018

By: John Deighton and Leora Kornfeld

Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they... View Details

Keywords: Internet and the Web; Competitive Advantage; Infrastructure; Mobile and Wireless Technology; Growth and Development; Service Industry; Retail Industry; United States

June 2014 (Revised September 2014)
Case

Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch and Carin-Isabel Knoop

To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education,... View Details

Keywords: Healthcare; Employee Motivation; Transformation; Ethics; Health; Human Resources; Leadership; Management; Personal Development and Career; Problems and Challenges; Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Middle East; Latin America; Europe; Asia

Web

Faculty & Research - Business & Environment

Technologies - Student Version By: Suraj Srinivasan and Yuan Zou 08 Nov 2024 Op-Ed How Private Investors Can Help Solve Africa's Climate Crisis by John Macomber Africa faces escalating climate risks that... View Details

Web

Named Fellowship Funds - Alumni

collaboration and innovation between HBS and the Harvard John A. Paulson School of Engineering and Applied Sciences by supporting students enrolled in the MS/MBA joint degree... View Details

Web

Entrepreneurial Management - Faculty & Research

Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students January 2025 Article Everyone Steps Back?: The Widespread Retraction of Crowd-Funding Support for Minority Creators When Migration Fear Is High By: View Details

October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India

Web

MBA Experience - Health Care

DMD/MBA Harvard School of Dental Medicine MBA/MPP Harvard Kennedy School MS/MBA Biotechnology: Life Sciences Harvard Department of Stem Cell & Regenerative Biology MS/MBA Engineering Sciences Harvard John A.... View Details

Web

Curriculum - MBA

entrepreneurship as these apply to the energy field. Read More All HBS Elective Courses (2) SEAS Electives Harvard John A. Paulson School of Engineering and Applied Science The program requires three... View Details

June 2015
Case

Ethiopia: An Emerging Market Opportunity?

By: John A. Quelch and Sunru Yong

This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,... View Details

Keywords: Multinational Firms and Management; Emerging Markets; Foreign Direct Investment; Ethiopia

Web

Business, Government & the International Economy - Faculty & Research

Edoardo, and Meg Rithmire. "What Future for the Renminbi in the Global Monetary System?" Chap. 7 in U.S.-China Relations for the 2030s: Toward a Realistic Scenario for Coexistence , edited by Chris Chivvis, C. Fred Bergsten, Edoardo... View Details

July 2013
Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame

Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details

Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States

Web

Students on the Job Market - Doctoral

treated. Using this quasi-exogenous variation, monthly repurchase data and a staggered DiD design, my main tests find that the modernized rule reduces share repurchases amounts, primarily by reducing the number of firms repurchasing. In... View Details

Web

Finance - Faculty & Research

Finance Finance May 2014 Article Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment By: Shawn A. Cole , Daniel Stein and Jeremy Tobacman This paper estimates how experimentally-manipulated experiences with a... View Details

Web

Strategy - Faculty & Research

Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students November 5, 2024 Article The International Empirics of Management By: Daniela Scur, Scott Ohlmacher, John Van Reenen, Morten Bennedsen, Nick... View Details

Web

Finance - Faculty & Research

Down Hiring (and Funding) Barriers Re: Paul A. Gompers 08 Nov 2024 How Private Investors Can Help Solve Africa's Climate Crisis Re: John D. Macomber 29 Oct 2024 Can a Coffee Shop in Utah Help Solve... View Details

July 2006 (Revised October 2006)
Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China

November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning