Publications

Web

Students on the Job Market - Doctoral

treated. Using this quasi-exogenous variation, monthly repurchase data and a staggered DiD design, my main tests find that the modernized rule reduces share repurchases amounts, primarily by reducing the number of firms repurchasing. In... View Details

Web

Business, Government & the International Economy - Faculty & Research

Edoardo, and Meg Rithmire. "What Future for the Renminbi in the Global Monetary System?" Chap. 7 in U.S.-China Relations for the 2030s: Toward a Realistic Scenario for Coexistence , edited by Chris Chivvis, C. Fred Bergsten, Edoardo... View Details

Web

Finance - Faculty & Research

Finance Finance May 2014 Article Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment By: Shawn A. Cole , Daniel Stein and Jeremy Tobacman This paper estimates how experimentally-manipulated experiences with a... View Details

November 2013 (Revised June 2014)
Case

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch and Margaret L. Rodriguez

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry

Web

Agents of Change: The Founding of the AASU - The Golden Age of Black Business

Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought... View Details

Web

Finance - Faculty & Research

Down Hiring (and Funding) Barriers Re: Paul A. Gompers 08 Nov 2024 How Private Investors Can Help Solve Africa's Climate Crisis Re: John D. Macomber 29 Oct 2024 Can a Coffee Shop in Utah Help Solve... View Details

01 Feb 2001
News

What Makes a Good Leader

of the 21st century. by Deborah Blagg and Susan Young Name: John Kotter, Konosuke Matsushita Professor of Leadership Director: HBS Global Leadership Initiative Most recent book: View Details

Keywords: Management

November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

02 May 2017
First Look

First Look at New Research: May 2, 2017

April 14, 2017 Harvard Business Review Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It By: Deighton, John A. Abstract—United Airlines has pledged to improve its... View Details

Keywords: Carmen Nobel

Web

Research - Global

transportation by several metrics, including the number of public charging stations. We show that variation in the politics of coordination in... November 2024 Teaching Material Mercado Bitcoin: M&A, IPO, or Series B? By: Raymond Kluender... View Details

Web

California - Global

Rwanda and Ghana by delivering medical supplies to hospitals via automated drones from a centralized hub. The company is now looking to expand to the U.S. home delivery market and designed a completely new decentralized solution that... View Details

September 2014 (Revised February 2015)
Case

Pfizer and AstraZeneca: Marketing an Acquisition (A)

By: John A. Quelch and James Weber

In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details

Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States

May 2015 (Revised September 2015)
Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez

In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details

Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States

15 Nov 2011
First Look

First Look: November 15

institutionalize empathy as part of its delivery of care. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/611015-PDF-ENG GoodGuide George Serafeim, Robert G. Eccles, and Tiffany A. ClayHarvard Business School Case 112-031... View Details

Keywords: Sean Silverthorne

July 1993
Supplement

Ethics in Marketing

By: John A. Quelch

Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details

Keywords: Marketing Communications; Advertising