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Publications

Publications

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  • All HBS Web  (868)
    • News  (238)
    • Research  (507)
    • Multimedia  (4)
  • Faculty Publications  (257)

Show Results For

  • All HBS Web  (868)
    • News  (238)
    • Research  (507)
    • Multimedia  (4)
  • Faculty Publications  (257)
← Page 15 of 868 Results →
  • 01 Feb 2001
  • News

What Makes a Good Leader

of the 21st century. by Deborah Blagg and Susan Young Name: John Kotter, Konosuke Matsushita Professor of Leadership Director: HBS Global Leadership Initiative Most recent book: View Details
Keywords: Management
  • November 2018
  • Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
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Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.
  • Web

Finance - Faculty & Research

Finance Finance May 2014 Article Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment By: Shawn A. Cole , Daniel Stein and Jeremy Tobacman This paper estimates how experimentally-manipulated experiences with a... View Details
  • Web

Negotiation, Organizations & Markets - Faculty & Research

the Sustainable Development Goals , edited by Lucia A. Reisch and Cass R. Sunstein, 359–386. Cheltenham: Edward Elgar Publishing, 2025. Imagining the Future: Memory, Simulation and Beliefs By: Pedro Bordalo,... View Details
  • 15 Nov 2011
  • First Look

First Look: November 15

institutionalize empathy as part of its delivery of care. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/611015-PDF-ENG GoodGuide George Serafeim, Robert G. Eccles, and Tiffany A. ClayHarvard Business School Case 112-031... View Details
Keywords: Sean Silverthorne
  • September 2014 (Revised February 2015)
  • Case

Pfizer and AstraZeneca: Marketing an Acquisition (A)

By: John A. Quelch and James Weber
In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details
Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States
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Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (A)." Harvard Business School Case 515-007, September 2014. (Revised February 2015.)
  • July 1993
  • Supplement

Ethics in Marketing

By: John A. Quelch
Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details
Keywords: Marketing Communications; Advertising
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Quelch, John A. "Ethics in Marketing." Harvard Business School Video Supplement 593-512, July 1993.
  • Web

Entrepreneurship - Faculty & Research

the probabilities of success are low, extremely skewed, and unknowable until an investment is made. At a macro level, experimentation by new firms underlies the Schumpeterian notion of creative destruction. However, at a micro level,... View Details
  • January 2011
  • Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry
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Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
  • 2009
  • Chapter

On the Goals of Successful Family Companies

By: John A. Davis and Renato Tagiuri
Providing clear goals for a company and communicating them are among the most powerful means for guiding the behavior of the people in an organization. In this article, we explore the range of objectives or goals of family-owned and -managed companies and identify... View Details
Keywords: Family Business; Interpersonal Communication; Goals and Objectives; Organizational Culture; Family Ownership
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Davis, John A., and Renato Tagiuri. "On the Goals of Successful Family Companies." Chap. 17 in Family Business. Vol. 12, edited by Joseph H. Astrachan, Torsten M. Pieper, and Peter Jaskiewicz. International Library of Critical Writings on Business and Management. Northampton, MA: Edward Elgar Publishing, 2009.
  • May 2015 (Revised September 2015)
  • Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez
In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details
Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States
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Quelch, John A., and Margaret L. Rodriguez. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Case 515-052, May 2015. (Revised September 2015.)
  • Web

Alumni - Global

between fiction and finance. Re: Michael Kim (MBA 1990); By: Julia Hanna; photographs by Jun Michael Park 01 Mar 2024 HBS Alumni Bulletin Turning Point: Eternal Returns Re: Louisa Wong (MBA 1981); Leonard A.... View Details
  • Web

Leadership - Faculty & Research

Paul Lawrence and Jay Lorsch on organizational integration , sparked the field of Organizational Behavior. Early work by Michael Beer on leading organizational change , Rosabeth Kanter on innovation for productivity , View Details
  • Web

Health Care - Faculty & Research

evolve its offerings so that they appeal to radiologists and cardiologists, the largest purchasers of ultrasound systems. March 2014 (Revised December 2014) Case Vision 2020: Takeda and the Vaccine Business By: John View Details
  • Web

Faculty & Research - Race, Gender & Equity

career outcomes and experiences of alumni. Faculty Lynda M. Applegate Jill J. Avery Julie Battilana Max H. Bazerman Anke Becker John Beshears Edward H. Chang Katherine B. Coffman Robin J. Ely Alexandra C. Feldberg Sara L. Fleiss Frances... View Details
  • Web

HBS - The year in Review

Frank, Jaume Plensa, John Safer, and Joel Shapiro in the School’s permanent collection. Pictured: Wind Sculpture (SG) V, 2019, by Yinka Shonibare CBE RA. Stainless steel armature with hand painted glass... View Details
  • Web

Resources - Christensen Center for Teaching & Learning

Press Teaching and the Case Method (3rd Ed) by C.R. Christensen, L.B. Barnes & A. Hansen This is a book of cases used in the development of Case Teachers. 01 JUL 1992 Harvard Business School Press Education... View Details
  • Web

Biography - Institute For Strategy And Competitiveness

His research has received numerous awards, and he is the most cited scholar today in economics and business. While Michael Porter is at the core a scholar, his work has achieved remarkable acceptance by practitioners across multiple... View Details
  • Web

Teacher Profiles - Case Method Project

History, Honors US Government AL Julie Albrecht St. Paul's Episcopal School Mobile, AL IA John Alden Williamsburg Jr-Sr High School Williamsburg, IA VT Aimee Alexander North Country Union High School Newport, VT NJ Andy Allard Union... View Details
  • Web

Partners - Case Method Project

Modesto, CA CA 18 of 65 Isaac Farhadian John H. Pitman High School Turlock, CA Subjects: AP U.S. Government and Politics, College Prep U.S. Government, College Prep Economics CA 19 of 65 Miguel Flores St. Pius X-St. Matthias Academy... View Details
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