Publications

SSRN

July 2009
Teaching Note

Bernd Beetz: Creating the New Coty (TN)

Teaching Note for [808133]. View Details

Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia

2016
Working Paper

Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

By: Geoffrey Jones and Andrew Spadafora

Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more... View Details

Keywords: Tourism; Latin America; Business History; Sustainable Strategy; Sustainability; Nonprofit; Entrepreneurs; Environment; Entrepreneurship; History; Environmental Sustainability; Tourism Industry; Costa Rica

SSRN

Fall 2017
Article

The Alternative Business History: Business in Emerging Markets

By: Gareth Austin, Carlos Davila and Geoffrey Jones

This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details

Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa

Find at Harvard

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

forthcoming Journal of International Business Studies Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History By: da Silva Lopes, Teresa, Mark Casson, and G. View Details

Keywords: Dina Gerdeman

October 2004 (Revised July 2013)
Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa

Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan

Educators

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

Abstract—Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot... View Details

Keywords: Sean Silverthorne

2021
Working Paper

Spiritual Philanthropy in Emerging Markets

By: Valeria Giacomin and G. Jones

This working paper discusses the ethics and drivers of philanthropic foundations in emerging markets. A foundation organizes assets to invest in philanthropic initiatives. Previous scholarship has largely focused on developed countries, especially the United States,... View Details

Keywords: Foundations; Philanthropy; Business Leaders; Spirituality; Philanthropy and Charitable Giving; Emerging Markets; Ethics; Values and Beliefs

08 Apr 2008
First Look

First Look: April 8, 2008

case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806071 PublicationsMerchants to Multinationals Authors:Geoffrey G. Jones Publication:Athens: Alexandria Publications, 2008, Greek... View Details

Keywords: Martha Lagace

01 Sep 2010
News

Popular Series Returns

For the fourth year, HBS Club members can dial in to hear a faculty member speak on a topic of current interest, followed by a Q&A session. The Virtual Learning Series resumes September 15 with a talk on social networking View Details

March 2006 (Revised October 2006)
Teaching Note

L'Oreal and the Globalization of American Beauty (TN)

Teaching Note to 805086. View Details

Keywords: Beauty and Cosmetics Industry

July 2003 (Revised February 2004)
Background Note

Multinationals and the First Global Economy before 1914

Reviews the literature on the growth of globalization before 1914 and examines the role of multinationals in the process. View Details

Keywords: History; Multinational Firms and Management; Growth and Development

Educators

Awards

Newcomen-Harvard Book Award

Winner of the Newcomen-Harvard Award for the most outstanding book published in business history in the United States 1998–2000 for Merchants to Multinationals (Oxford University Press, 2000). View Details

Research Summary

A History of Green Entrepreneurship

This research recovers the history of the entrepreneurs and firms who developed green or “sustainable” businesses, identifies the multiple motivations behind their strategies, explores the clustering of green business in specific locations, and shows how the concept of... View Details

22 Apr 2013
Research & Ideas

Earth Day: Recent Research on Sustainability

lie in research by Robert G. Eccles, Ioannis Ioannou, Shelley Xin Li, and George Serafeim. Power from Sunshine: A Business History of Solar EnergyThis paper by View Details

2019
Working Paper

Why Does Business Invest in Education in Emerging Markets? Why Does It Matter?

By: Valeria Giacomin, G. Jones and Erica Salvaj

This working paper examines why a significant number of businesses have made non-profit investments in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database at the... View Details

Keywords: Philanthropy; CSR; Oral History; Emerging Markets; Education; Reputation; Philanthropy and Charitable Giving; Corporate Social Responsibility and Impact; Business History

Research Summary

Evolution of the Global Beauty Industry

This research examines the global beauty industry, which includes cosmetics, deodorants, fragrances, hair care, oral hygiene and skin care. Today global sales of cosmetics and toiletries are in excess of U.S. $380 billion. This research examines the growth of this... View Details

July 2005
Teaching Note

Globalizing Consumer Durables: Singer Sewing Machine before 1914 (TN)

Teaching Note to (9-804-001). View Details

Keywords: Global Strategy; Multinational Firms and Management; Factories, Labs, and Plants; Investment; Sales; Entrepreneurship; Success; Production; Marketing; Manufacturing Industry; United States; Russia; Scotland

January 2003 (Revised June 2005)
Case

Multinationals as Engines of Growth?

Reviews the issues surrounding estimating the impact over time of multinationals on host economies. Uses a series of short historical case studies, including the role of United Fruit in the "banana" republics of Central America, oil and banking in Iran before the... View Details

Keywords: Business History; Multinational Firms and Management; Trade; Growth and Development; Corporate Entrepreneurship; Globalized Economies and Regions; Iran; United States; Malaysia; Japan