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Show Results For
- All HBS Web
(377)
- News (26)
- Research (332)
- Multimedia (2)
- Faculty Publications (305)
- January 1987 (Revised March 1987)
- Case
MCI Communications Corp.: National Accounts Program
By: Frank V. Cespedes
Keywords: Telecommunications Industry
Cespedes, Frank V. "MCI Communications Corp.: National Accounts Program." Harvard Business School Case 587-116, January 1987. (Revised March 1987.)
- December 1986
- Teaching Note
Turner Construction Co., Teaching Note
By: Frank V. Cespedes
Teaching Note for (9-585-031). View Details
Keywords: Construction Industry
- October 1986 (Revised November 1989)
- Case
Becton Dickinson & Co.: VACUTAINER Systems Division
By: Frank V. Cespedes
Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details
Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Medical Devices and Supplies Industry; Health Industry; United States
Cespedes, Frank V. "Becton Dickinson & Co.: VACUTAINER Systems Division." Harvard Business School Case 587-085, October 1986. (Revised November 1989.)
- August 1986
- Case
Cox Cable (B)
By: Frank V. Cespedes
Keywords: Media and Broadcasting Industry
Cespedes, Frank V. "Cox Cable (B)." Harvard Business School Case 587-054, August 1986.
- April 1986 (Revised May 1989)
- Case
Alloy Rods Corp.
By: Frank V. Cespedes
In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details
Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development
Cespedes, Frank V. "Alloy Rods Corp." Harvard Business School Case 586-046, April 1986. (Revised May 1989.)
- Article
Get Ready to Sell
By: Frank V. Cespedes and Bud Hyler
Time-to-market measures the time to have a product ready to ship. But that’s not revenue and cash. Many firms with superb R&D functions lack an understanding of what’s needed to be ready-to-sell. Meanwhile, relevant tools are increasing in scope and decreasing in cost.... View Details
Cespedes, Frank V., and Bud Hyler. "Get Ready to Sell." Top Sales Magazine (September 2020), 32–33.
- Article
Why ‘Tell Them Something They Don't Know’ Is Bad Advice in B2B Sales
By: Frank V. Cespedes and Tracy DeCicco
Common advice in sales is to provide insights to customers during sales calls. But this advice generally stays at the level of “tell people something they don’t already know” and results in sales conversations littered with many irrelevant factoids. This article... View Details
Cespedes, Frank V., and Tracy DeCicco. "Why ‘Tell Them Something They Don't Know’ Is Bad Advice in B2B Sales." Harvard Business Review (website) (August 19, 2019).
- May 2017
- Supplement
Promontory, Inc., Spreadsheet for Students (Brief Case)
By: Frank V. Cespedes and Amy Handlin
- August 2015
- Supplement
Cilkray Graphics, Spreadsheet for Students (Brief Case)
By: Frank V. Cespedes and Alisa Zalosh
- December 2013
- Supplement
Clique Pens: The Writing Implements Division of U.S. Home, Spreadsheet for Instructors (Brief Case)
By: Frank V. Cespedes and James Kindley
- May 2013
- Supplement
Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Instructors (Brief Case)
By: Frank V. Cespedes and Heather Beckham
- November 1992 (Revised May 1993)
- Case
American Mobile Satellite Corporation
By: Frank V. Cespedes and Laura Goode
American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details
Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Information Technology Industry; United States
Cespedes, Frank V., and Laura Goode. "American Mobile Satellite Corporation." Harvard Business School Case 593-038, November 1992. (Revised May 1993.)
- October 1991 (Revised August 2000)
- Case
Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)
By: V. Kasturi Rangan and Frank V. Cespedes
Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details
Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry
Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
- July 20, 2016
- Article
To Increase Sales, Get Customers to Commit a Little at a Time
By: Frank V. Cespedes and David Hoffeld
This article discusses what behavioral research does and does not tell us about factors that aid the "closing" of a sales call. View Details
Cespedes, Frank V., and David Hoffeld. "To Increase Sales, Get Customers to Commit a Little at a Time." Harvard Business Review (website) (July 20, 2016).
- March 2016 (Revised June 2017)
- Case
Transition at DataCo?
By: Frank V. Cespedes and Carin-Isabel Knoop
The founder of a data analytics company, Stefan Brecht, has several issues with his key business developer and head of marketing and sales, Tamara Smithson. Smithson, an early hire who had been instrumental in building the firm; operates as an individual contributor;... View Details
Keywords: Sales Management; Selling; Entrepreneurial Ventures; Performance Management; Professional Services; Salesforce Management; Sales; Marketing; Performance; Consulting Industry; United States; France
Cespedes, Frank V., and Carin-Isabel Knoop. "Transition at DataCo?" Harvard Business School Case 816-058, March 2016. (Revised June 2017.)
- August 5, 2015
- Article
What Salespeople Need to Know About the New B2B Landscape
By: Frank V. Cespedes and Tiffani Bova
Cespedes, Frank V., and Tiffani Bova. "What Salespeople Need to Know About the New B2B Landscape." Harvard Business Review (website) (August 5, 2015).
- May 2013
- Supplement
Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Students (Brief Case)
By: Frank V. Cespedes and Heather Beckham
- November 2012 (Revised July 2014)
- Supplement
Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare
By: Frank V. Cespedes and Alex Godden
The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details
Keywords: Entrepreneurship; Sales; Marketing; Management; Consumer Products Industry; United Kingdom
Cespedes, Frank V., and Alex Godden. "Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare." Harvard Business School Supplement 813-105, November 2012. (Revised July 2014.)
- June 2012
- Case
PV Technologies, Inc.: Were They Asleep at the Switch?
By: Frank V. Cespedes and Diane Badame
PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest... View Details
Keywords: Marketing Strategy; Customer Relationship Management; Competitive Strategy; Product Marketing; Energy Industry; Technology Industry; United States
Cespedes, Frank V., and Diane Badame. "PV Technologies, Inc.: Were They Asleep at the Switch?" Harvard Business School Brief Case 913-505, June 2012.