Publications

March 1981 (Revised October 1998)
Supplement

Corning Glass Works International (B2)

By: Christopher A. Bartlett and Michael Y. Yoshino

Supplements the (A) case. View Details

Keywords: Manufacturing Industry

June 2004 (Revised May 2005)
Case

World Vision International's AIDS Initiative: Challenging a Global Partnership

By: Christopher A. Bartlett and Daniel F. Curran

After 25 years of building a network of interdependent, national organizations delivering relief and development that are responsive to local needs, World Vision's International office is planning to implement a major global HIV/AIDS initiative that challenges the... View Details

Keywords: Change Management; Decision Choices and Conditions; Globalized Markets and Industries; Governing and Advisory Boards; Management Systems; Networks; Partners and Partnerships; Welfare; Adaptation

Educators

November 1981
Supplement

Corning Glass Works International, Part II, Interviews with Top Management, Video

By: Christopher A. Bartlett and Michael Y. Yoshino

Presents tapes of interviews with Tom MacAvoy (Corning Glass president) and James Houghton (Corning Glass vice-chairman). View Details

Keywords: Management Teams; Manufacturing Industry

21 Feb 2017
First Look

First Look at New Research: February 21

States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”(someone detached from their mother tongue or home culture). Through her unfettered access to the inner workings... View Details

Keywords: Carmen Nobel

1995
Book

Global Marketing Management: Cases and Readings

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett

Keywords: Globalization; Marketing; Management

1997
Chapter

Managing Innovation in the Transnational Corporation

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Innovation and Management; Multinational Firms and Management

1998
Chapter

Changing the Role of Top Management: Beyond Strategy to Purpose

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Management Teams; Strategy; Mission and Purpose

March 2020
Teaching Note

Forbidden City: Launching a Craft Beer in China (Brief Case)

By: Christopher A. Bartlett and Carole Carlson

Teaching Note for HBS No. 920-559. View Details

January 2010
Supplement

Genzyme's CSR Dilemma: How to Play its HAND - video supplement

By: Tarun Khanna and Christopher A. Bartlett

Keywords: Biotechnology Industry

March 2000 (Revised January 2001)
Case

Microsoft's Vega Project: Developing People and Products

By: Christopher A. Bartlett and Meg Wozny

With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details

Keywords: Human Resources; Competitive Advantage; Retention; Personal Development and Career; Organizational Design; Information Technology; Motivation and Incentives; Leadership Development

Educators

July 1996
Background Note

The GM's Organizational Challenge: Embedding and Leveraging Capability

By: Christopher A. Bartlett and Ashish Nanda

Describes how general managers can build organizational capability in their firms. View Details

Keywords: Management Skills; Managerial Roles; Management Teams; Organizational Change and Adaptation; Growth and Development Strategy

June 1995
Teaching Note

Intel Corporation - Leveraging Capabilities for Strategic Renewal TN

By: Christopher A. Bartlett and Ashish Nanda

Teaching Note for (9-394-141). View Details

Keywords: Information Technology Industry

1992
Book

Transnational Management: Text, Cases and Readings in Cross Border Management

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Cross-Cultural and Cross-Border Issues

January 1985 (Revised March 2003)
Case

Conex do Brasil

By: Christopher A. Bartlett and John Young

Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil