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- 01 Dec 1997
- News
Banking on HBS
effective on several levels. Nina B. Shapiro (MBA '76), a senior official at the World Bank, completed the program in August. As director of the Project Finance and Guarantees Department, she is in charge of implementing the Bank's effort... View Details
Keywords: Garry Emmons
- Article
Why Bad Things Happen to Good Companies
By: Richard S. Tedlow, Benson P. Shapiro and Adrian Jurij Slywotzky
Keywords: Business Ventures
Tedlow, Richard S., Benson P. Shapiro, and Adrian Jurij Slywotzky. "Why Bad Things Happen to Good Companies." Strategy & Business, no. 3 (Second Quarter 1996): 16–26.
- September 2010 (Revised August 2011)
- Background Note
Pricing, Profits, and Customer Value
By: Frank V. Cespedes, Benson P. Shapiro and Elliot B. Ross
This note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price.... View Details
Keywords: Customer Focus and Relationships; Customer Value and Value Chain; Cost; Price; Profit; Performance Effectiveness; Sales; Competitive Strategy
Cespedes, Frank V., Benson P. Shapiro, and Elliot B. Ross. "Pricing, Profits, and Customer Value." Harvard Business School Background Note 811-016, September 2010. (Revised August 2011.)
- September 2015 (Revised June 2018)
- Case
Macy's: Evolution in the Sunshine State
In 2009, Lee O'Rourke was promoted to district vice president in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero... View Details
Keywords: Human Capital; Managing Performance; Retail; Organization; Change Management; Leadership; Leadership Style; Leading Change; Marketing; Marketing Strategy; Management; Organizational Change and Adaptation; Performance Improvement; Retail Industry; United States
Groysberg, Boris, Das Narayandas, Benson P. Shapiro, and Sarah L. Abbott. "Macy's: Evolution in the Sunshine State." Harvard Business School Case 416-018, September 2015. (Revised June 2018.)
- 17 Apr 2017
- News
Jeff Immelt Wants a Radical Transformation of GE
Jeff Immelt (MBA 1982) wants to change just about everything at GE, from its image as a slow-moving corporate behemoth, to the focus of its core businesses, to the location of its corporate offices. In May, the company that made the first lightbulb, as well as... View Details
- 19 Oct 2010
- First Look
First Look: October 19, 2010
increase the discount rate so that it includes the cost of capital plus the probability of a downside Download the paper: http://www.hbs.edu/research/pdf/11-036.pdf Cases & Course MaterialsPricing, Profits and Customer Value Frank V. Cespedes, View Details
Keywords: Sean Silverthorne
- 01 Dec 2017
- News
@Soldiers Field
Last month, health care executives and clinicians gathered to brainstorm strategies for navigating payment reform for providers, payers, and pharma. Speakers included HBS faculty Leemore Dafny and Robert Huckman, as well as Harvard Pilgrim Health Care Chief Medical... View Details
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