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Show Results For

  • All HBS Web  (495)
    • People  (1)
    • News  (136)
    • Research  (294)
    • Multimedia  (17)
  • Faculty Publications  (222)
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  • May 2008 (Revised September 2009)
  • Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman
In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details
Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry
Citation
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Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (A)." Harvard Business School Case 508-110, May 2008. (Revised September 2009.)
  • Jun 2009 - 2009
  • Conference Presentation

The Economic Value of Athlete Endorsers

By: Anita Elberse and Jeroen Verleun
Keywords: Economics; Value
Citation
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Elberse, Anita, and Jeroen Verleun. "The Economic Value of Athlete Endorsers." Paper presented at the INFORMS Marketing Science Conference, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, June 2009.
  • May 2005 (Revised March 2007)
  • Teaching Note

Sony EyeToy

By: Anita Elberse and Youngme E. Moon
Teaching Note to (9-505-024). View Details
Keywords: Electronics Industry
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Elberse, Anita, and Youngme E. Moon. "Sony EyeToy." Harvard Business School Teaching Note 505-074, May 2005. (Revised March 2007.)
  • 2005
  • Working Paper

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand
Citation
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Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Harvard Business School Working Paper, No. 05-060, March 2005. (Revised July 2006, 2nd revision January 2007.)
  • November–December 2006
  • Article

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders
Citation
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Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions." Marketing Science 25, no. 6 (November–December 2006): 638–661.
  • September 2017 (Revised June 2019)
  • Case

The ABN AMRO World Tennis Tournament

By: Anita Elberse and Saskia Van Rheenen
Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details
Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Sports Industry; Entertainment and Recreation Industry; Media and Broadcasting Industry
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Elberse, Anita, and Saskia Van Rheenen. "The ABN AMRO World Tennis Tournament." Harvard Business School Case 518-041, September 2017. (Revised June 2019.)
  • July 1999
  • Article

An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns

By: Sharon Docter, William H Dutton and Anita Elberse
Keywords: Internet and the Web; Government and Politics
Citation
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Docter, Sharon, William H Dutton, and Anita Elberse. "An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns." Parliamentary Affairs 52, no. 3 (July 1999): 535–552.
  • December 1999
  • Article

A Case Study of A Netizen's Guide to Elections

By: William H Dutton, Anita Elberse and Matthew Hale
Keywords: Voting
Citation
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Dutton, William H., Anita Elberse, and Matthew Hale. "A Case Study of A Netizen's Guide to Elections." Communications of the ACM 42, no. 12 (December 1999): 48–54.
  • 2005
  • Working Paper

The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions

By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders
Citation
Read Now
Related
Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions." Harvard Business School Working Paper, No. 05-059, January 2005.
  • August 2007 (Revised April 2008)
  • Teaching Note

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell
Keywords: Marketing
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Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Teaching Note 508-035, August 2007. (Revised April 2008.)
  • 15 Nov 2011
  • First Look

First Look: November 15

an entrant needs to strategically choose whether to reveal its innovation by competing through the new business model or conceal it by adopting a traditional business model. We also show that the value of... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

media content. Raises issues of how technology interacts with creative processes and outcome possibilities, and also invites discussion of strategic and organizational questions raised by the very different business models of the... View Details
Keywords: Martha Lagace
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

I find that government-owned bank lending tracks the electoral cycle, with agricultural credit increasing by 5-10 percentage points in an election year. There is significant cross-sectional targeting, with large increases in districts in... View Details
Keywords: Martha Lagace
  • 15 Jun 2010
  • First Look

First Look: June 15

explained by their role. Risks and Rewards of Celebrity Endorsements Author:Anita Elberse Publication:CNN, December 16, 2009 An abstract is unavailable at this time. Read the Article:... View Details
Keywords: Martha Lagace
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