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- Faculty Publications (223)
Show Results For
- All HBS Web
(489)
- People (1)
- News (136)
- Research (295)
- Multimedia (17)
- Faculty Publications (223)
- January 3, 2009
- Other Article
Blockbuster or Bust
By: Anita Elberse
Elberse, Anita. "Blockbuster or Bust." Wall Street Journal (January 3, 2009).
- May 2008
- Conference Presentation
Strategic Marketing in Creative Industries
By: Anita Elberse
Keywords: Marketing Strategy
- May 2005 (Revised September 2010)
- Teaching Note
Marvel Enterprises, Inc.
By: Anita Elberse
Teaching Note to (9-505-001). View Details
Keywords: Transition
- Apr 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords: Marketing
- Aug 2006 - 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- Jun 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- 1998
- Article
Consumer Acceptance of Interactive News in the Netherlands
By: Anita Elberse
Elberse, Anita. "Consumer Acceptance of Interactive News in the Netherlands." Harvard International Journal of Press/Politics 3, no. 4 (1998): 62–83.
- 24 Oct 2013
- News
'Blockbusters': Go Big Or Go Home, Says Harvard Professor
- 29 Jul 2024
- News
Madkour: Thoughts and Comments from SBJ’s Thought Leaders Retreats
- September 2015 (Revised June 2017)
- Case
Futbol Club Barcelona
By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details
Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona
Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
- June 2015
- Supplement
Sir Alex Ferguson: Managing Manchester United
By: Anita Elberse
Elberse, Anita. "Sir Alex Ferguson: Managing Manchester United." Harvard Business School Multimedia/Video Supplement 515-715, June 2015.
- September 2014
- Case
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
- July–September 2014
- Article
Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]
By: Anita Elberse
Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details
- March 2011
- Module Note
The Creative Industries: The Promise of Digital Technology
By: Anita Elberse
Keywords: Technology
Elberse, Anita. "The Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-090, March 2011.
- Apr 2011 - 2011
- Keynote Speech
Digital Technology and Its Impact on the Film Industry
By: Anita Elberse
- December 2010 (Revised March 2011)
- Teaching Note
Octone Records
By: Anita Elberse
Teaching Note for 507082 and 511031. View Details
- December 2010 (Revised March 2011)
- Background Note
Strategic Marketing in Creative Industries
By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details
Keywords: Marketing Strategy
Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)