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(489)
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- All HBS Web
(489)
- People (1)
- News (139)
- Research (291)
- Multimedia (17)
- Faculty Publications (219)
Show Results For
- All HBS Web
(489)
- People (1)
- News (139)
- Research (291)
- Multimedia (17)
- Faculty Publications (219)
- Apr 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords: Marketing
- Aug 2006 - 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- Jun 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- 1998
- Article
Consumer Acceptance of Interactive News in the Netherlands
By: Anita Elberse
Elberse, Anita. "Consumer Acceptance of Interactive News in the Netherlands." Harvard International Journal of Press/Politics 3, no. 4 (1998): 62–83.
- 24 Oct 2013
- News
'Blockbusters': Go Big Or Go Home, Says Harvard Professor
- 29 Jul 2024
- News
Madkour: Thoughts and Comments from SBJ’s Thought Leaders Retreats
- June 2014 (Revised September 2014)
- Teaching Note
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
- Other Article
The Blockbuster's Endurance
By: Anita Elberse
Elberse, Anita. "The Blockbuster's Endurance." Billboard (October 19, 2013).
- June 2013 (Revised June 2015)
- Teaching Note
Sir Alex Ferguson: Managing Manchester United
By: Anita Elberse
- May 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- March 2011
- Module Note
Strategic Marketing in Creative Industries: The Promise of Digital Technology
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-014, March 2011.
- March 2011
- Module Note
Strategic Marketing in Creative Industries: Managing and Marketing Talent
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 511-013, March 2011.
- December 2010 (Revised March 2011)
- Teaching Note
Comcast Corporation
By: Anita Elberse
Teaching Note for 507080. View Details
Keywords: Media and Broadcasting Industry
- December 2009 (Revised March 2010)
- Teaching Note
LeBron James
By: Anita Elberse
Teaching Note for [509050]. View Details
- Nov 2008
- Conference Presentation
Metro-Goldwyn-Mayer (MGM), United Artists, and Tom Cruise: A Case Study.
By: Anita Elberse
- May 2007 - 2007
- Conference Presentation
The Long Tail... And Implications for Marketers
By: Anita Elberse
Keywords: Marketing