Filter Results:
(490)
Show Results For
- All HBS Web
(490)
- People (1)
- News (138)
- Research (294)
- Multimedia (17)
- Faculty Publications (222)
Show Results For
- All HBS Web
(490)
- People (1)
- News (138)
- Research (294)
- Multimedia (17)
- Faculty Publications (222)
- 02 Jun 2017
- News
Oh, that’s why Shakira is in Boston
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
- 07 Sep 2011
- First Look
First Look: Sept. 7
limitations and constraints others have accepted, and set out to create new realities. This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving, business growth-and even... View Details
Keywords: Sean Silverthorne
- 2013
- Working Paper
An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay
By: Jillian Berry Jaeker and Anita Tucker
We use two years of inpatient data from 243 California hospitals to quantify the relationship between hospital-level workload and patient length of stay (LOS), and its "spillover" effects across patient types. Patients are categorized as medical or surgical, and the... View Details
Keywords: Workload; Processing Times; Healthcare; Working Conditions; Performance Productivity; Time Management; Health Care and Treatment; Health Industry; California
Berry Jaeker, Jillian, and Anita Tucker. "An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay." Harvard Business School Working Paper, No. 13-052, December 2012. (Revised July 2013.)
- 06 Jul 2015
- News
Lights! Camera... Market!
Beneath the Harvest Sky filmmakers Gita Pullapilly and Aron Gaudet. (Photo courtesy of Jared Simon) This unique marketing partnership—between filmmakers Aron Gaudet and Gita Pullapilly and Terra Chips—wouldn’t have been possible without the help of HBS marketing... View Details
- June 2020 (Revised April 2022)
- Case
AFC Ajax
By: Anita Elberse
In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a... View Details
Keywords: Soccer; Talent and Talent Management; Sports; Globalization; Competitive Advantage; Strategy; Sports Industry; Europe
Elberse, Anita. "AFC Ajax." Harvard Business School Case 520-131, June 2020. (Revised April 2022.)
- Apr 2011 - 2011
- Keynote Speech
Will Blockbuster Strategies Survive The Rise of Digital Technology?
By: Anita Elberse
- March 2011
- Teaching Note
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse
Teaching Note for 508057. View Details
- January 2011 (Revised January 2011)
- Case
Marvel Enterprises, Inc. (Abridged)
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
- November 2010 (Revised March 2011)
- Teaching Note
The NFL's Digital Media Strategy
By: Anita Elberse
Teaching Note for 511055. View Details
- Oct 2010
- Keynote Speech
Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?
By: Anita Elberse
- Oct 2010
- Keynote Speech
Will Blockbuster Strategies Survive the Rise of Digital Technology?
By: Anita Elberse
- December 16, 2009
- Guest Column
Risks and Rewards of Celebrity Endorsements
By: Anita Elberse
Elberse, Anita. "Risks and Rewards of Celebrity Endorsements." CNN.com (December 16, 2009).
- Sep 2009 - 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- June 2008 (Revised November 2010)
- Teaching Note
Grand Central Publishing
By: Anita Elberse
Teaching Note for [508036]. View Details
Keywords: Publishing Industry
- June 2008 (Revised February 2011)
- Teaching Note
Maria Sharapova: Marketing a Champion (A) & (B)
By: Anita Elberse
Teaching Note for [507065] and [507066]. View Details
- Sep 2008 - 2008
- Keynote Speech
Revisiting the Long Tail: Implications for the Book Industry
By: Anita Elberse