Filter Results
:
(289)
Show Results For
-
All HBS Web
(499)
- People (1)
- News (134)
- Research (289)
- Multimedia (17)
- Faculty Publications (219)
Show Results For
-
All HBS Web
(499)
- People (1)
- News (134)
- Research (289)
- Multimedia (17)
- Faculty Publications (219)
←
Page 15 of
289
Results
Sort by
- 2015
- Other Unpublished Work
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Lingling Zhang, Clarence Lee and Anita Elberse
- September 2017 (Revised June 2019)
- Case
The ABN AMRO World Tennis Tournament
By: Anita Elberse and Saskia Van Rheenen
Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any...
View Details
Keywords:
Superstar;
Talent;
General Management;
Marketing;
Sports;
Media;
Entertainment;
Talent and Talent Management;
Negotiation;
Strategy;
Sports Industry;
Entertainment and Recreation Industry;
Media and Broadcasting Industry
Elberse, Anita, and Saskia Van Rheenen. "The ABN AMRO World Tennis Tournament." Harvard Business School Case 518-041, September 2017. (Revised June 2019.)
- September 2004 (Revised February 2010)
- Supplement
The Passion of the Christ (B)
By: John A. Quelch, Anita Elberse and Anna Harrington
Supplements the (A) case.
View Details
Keywords:
Religion
Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (B)." Harvard Business School Supplement 505-026, September 2004. (Revised February 2010.)
- 2005
- Working Paper
The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions
By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders
Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders. "The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions." Harvard Business School Working Paper, No. 05-059, January 2005.
- August 2007 (Revised April 2008)
- Teaching Note
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
Keywords:
Marketing
- 15 Nov 2011
- First Look
First Look: November 15
an entrant needs to strategically choose whether to reveal its innovation by competing through the new business model or conceal it by adopting a traditional business model. We also show that the value of...
View Details
Keywords:
Sean Silverthorne
- 15 Jun 2010
- First Look
First Look: June 15
explained by their role. Risks and Rewards of Celebrity Endorsements Author:Anita Elberse Publication:CNN, December 16, 2009 An abstract is unavailable at this time. Read the Article:...
View Details
Keywords:
Martha Lagace
- 10 Apr 2007
- First Look
First Look: April 10, 2007
media content. Raises issues of how technology interacts with creative processes and outcome possibilities, and also invites discussion of strategic and organizational questions raised by the very different business models of the...
View Details
Keywords:
Martha Lagace
- 22 Jul 2008
- First Look
First Look: July 22, 2008
I find that government-owned bank lending tracks the electoral cycle, with agricultural credit increasing by 5-10 percentage points in an election year. There is significant cross-sectional targeting, with large increases in districts in...
View Details
Keywords:
Martha Lagace
- ←
- 15