Publications

July 2016 (Revised June 2019)
Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe

In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details

Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States

August 2011 (Revised October 2011)
Supplement

Lady Gaga (B)

By: Anita Elberse and Michael Christensen

In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details

Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry

May 2008 (Revised September 2009)
Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman

In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details

Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry

Jun 2009 - 2009
Conference Presentation

The Economic Value of Athlete Endorsers

By: Anita Elberse and Jeroen Verleun

Keywords: Economics; Value

July 1999
Article

An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns

By: Sharon Docter, William H Dutton and Anita Elberse

Keywords: Internet and the Web; Government and Politics

Find at Harvard

December 1999
Article

A Case Study of A Netizen's Guide to Elections

By: William H Dutton, Anita Elberse and Matthew Hale

Keywords: Voting

Find at Harvard

September 2017 (Revised June 2019)
Case

The ABN AMRO World Tennis Tournament

By: Anita Elberse and Saskia Van Rheenen

Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details

Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Sports Industry; Entertainment and Recreation Industry; Media and Broadcasting Industry

August 2007 (Revised April 2008)
Teaching Note

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell

Keywords: Marketing

2005
Working Paper

The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions

By: Jehoshua Eliashberg, Anita Elberse and Mark Leenders