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  • 17 Nov 2011
  • News

A Business Class on What it Takes to Be a Player

  • 10 Sep 2013
  • News

Ferguson’s Formula

  • 16 Dec 2024
  • News

Real Madrid Evoke Titanic and Asterix in Vow to Keep Pushing for Super League

  • 19 Mar 2018
  • News

Crossover Into Business: WNBA Players Taking Advantage of Opportunities In The Classroom

  • Teaching Interest

Crossover into Business (for Professional Athletes)

By: Anita Elberse
Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

Investigation Using a Simulated Market Authors:Anita Elberse and Bharat Anand Periodical:Information Economics and Policy (forthcoming). Special issue on "Economics of the Media," edited by Joel... View Details
Keywords: Martha Lagace
  • Research Summary

Research Focus

By: Anita Elberse
My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
  • March 2017
  • Teaching Note

MRC's House of Cards

By: Anita Elberse
Teaching Note for HBS No. 515-003. View Details
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  • February 2017
  • Teaching Note

The Walt Disney Studios

By: Anita Elberse
Teaching Note for HBS No. 516-105. View Details
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  • March 2016
  • Teaching Note

Shonda Rhimes' ShondaLand

By: Anita Elberse
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  • January 2015
  • Teaching Note

Beyoncé

By: Anita Elberse
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  • October 31, 2013
  • Other Article

How to Build a Fame Monster

By: Anita Elberse
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  • October 28, 2013
  • Other Article

How the Competition for Superstar Endorsers is Changing the Sports Business

By: Anita Elberse
Related
  • Other Article

The Hidden Truth About Hits

By: Anita Elberse
Related
  • January 2012
  • Teaching Note

Lady Gaga (A) and (B)

By: Anita Elberse
Keywords: Arts; Music Entertainment; Music Industry
Related
  • March 2011
  • Teaching Note

The CW: Launching a Television Network

By: Anita Elberse
Teaching Note for 507050. View Details
Keywords: Business Ventures; Product Launch; Television Entertainment; Telecommunications Industry
Related
  • March 2011
  • Module Note

Strategic Marketing in Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse
Keywords: Marketing Strategy; Product Marketing
Related
  • September 2010 (Revised March 2011)
  • Teaching Note

The Passion of the Christ (A) & (B)

By: Anita Elberse
Teaching Note for 505025 and 505026. View Details
Keywords: Motion Pictures and Video Industry
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  • June 2010 (Revised June 2010)
  • Teaching Note

Hulu: An Evil Plot to Destroy the World?

By: Anita Elberse
Teaching Note for 510005. View Details
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  • September 2009 (Revised March 2011)
  • Teaching Note

The Metropolitan Opera (A) & (B)

By: Anita Elberse
Teaching Note for [509033] and [509034]. View Details
Keywords: Entertainment and Recreation Industry
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