Publications
Publications
Show Results For
- All HBS Web
(1,203)
- Faculty Publications (314)
budget
→
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
- September 1987 (Revised December 1996)
- Case
Patten Corp.
Forbes Magazine criticized the revenue recognition policy of Patten Corp. As a result, the company's stock price dropped by a significant amount. The students are asked to discuss if the criticism by Forbes is justified, and if not, what the company should do. View Details
- May 1987 (Revised November 1998)
- Case
John Deere Component Works (A)
By: Robert S. Kaplan
The division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with... View Details
- May 1987 (Revised February 2000)
- Case
Codman & Shurtleff, Inc.: Planning and Control System
By: Robert L. Simons
Detailed description of the planning and control systems in use at Johnson & Johnson. Focuses on the actions of managers in one subsidiary in revising budget targets. Illustrates intensive strategic planning and financial planning process in a large, decentralized... View Details
- April 1987
- Supplement
Inland Steel Co. Product Policy, Video 5: Strategy and Capital Budgeting
By: Benson P. Shapiro and Lawrence B. Levine
- March 1987 (Revised March 1989)
- Case
Inland Steel Co. Product Policy (I): The Strategic Planning Process and the Capital Budget--Fall 1986
By: Benson P. Shapiro and Lawrence B. Levine
- March 1987
- Supplement
Inland Steel Co. Product Policy (Q): Pruning the Capital Budget
By: Benson P. Shapiro and Lawrence B. Levine
- 1986
- Article
A Note on Job Matching with Budget Constraints
By: S. J. Mongell and A. E. Roth
Keywords: Budgets and Budgeting
- March 1985 (Revised November 1985)
- Case
Wilmington Tap and Die
By: Robert S. Kaplan
The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an... View Details
- February 1984 (Revised March 1984)
- Teaching Note
Exercises on Capital Budgeting Under Uncertainty, Teaching Note
By: David E. Bell
- February 1984 (Revised March 1984)
- Exercise
Exercises on Capital Budgeting Under Uncertainty
By: David E. Bell
- September 1983
- Article
Budgetary Time Bombs: Controlling Government Loan Guarantees
By: Carliss Y. Baldwin, Donald R. Lessard and Scott P. Mason
- January 1983 (Revised September 1983)
- Case
E.T. Phone Home, Inc.: Forecasting Business Demand
By: John F. Cady and Frank V. Cespedes
Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details
- March 1982 (Revised August 1985)
- Background Note
Marketing Planning, Programming, and Budgeting
- May 1981 (Revised February 2000)
- Case
Reagan Plan, The
By: George C. Lodge
Contains President Reagan's address to Congress in February of 1981 in which he proposes $49 billion in budget cuts and tax reductions. Also contains David Stockman's "economic Dunkirk" memorandum of November 1980. Exhibits contain economic data. Purpose is to provide... View Details
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
- January 1978
- Case
Zero-Base Budgeting in the Public Health Service
- January 1978 (Revised May 1993)
- Teaching Note