Publications

January 2023 (Revised June 2024)
Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal

This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details

April 2006 (Revised September 2009)
Case

BYD Company, Ltd.

By: Robert S. Huckman and Alan D. MacCormack

Considers whether BYD Co., Ltd., the largest Chinese maker of rechargeable batteries, should enter the Chinese automobile industry by acquiring Qinchuan Auto, a state-owned car manufacturer. Set just after BYD's initial public offering on the Hong Kong Stock Exchange... View Details

Keywords: Mergers and Acquisitions; Labor; Production; Competitive Advantage; Diversification; Auto Industry; Auto Industry; Auto Industry; China

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

Equally, it is evident that major reputational crises can inflict major damage on corporations in developed markets. One only has to think of the ongoing damage to the German auto manufacturer VW caused by the emissions scandal. However,... View Details

Keywords: by Sean Silverthorne

September 2002 (Revised December 2005)
Case

DaimlerChrysler Post-Merger Integration (A)

By: Richard F. Meyer, Michael G. Rukstad, Peter J. Coughlan and Stephan A. Jansen

Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and... View Details

Keywords: Integration; Negotiation Process; Corporate Strategy; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Auto Industry; Germany; United States

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

many companies is that widespread salary cuts may not be workable because of existing employee agreements. Furloughs A furlough is a mandated unpaid leave of absence, utilized by private (such as General Motors during the 2019 United Auto... View Details

Keywords: by Boris Groysberg and Sarah Abbott

June 2021 (Revised October 2021)
Case

Nissan's Response to the COVID-19 Pandemic

By: Ananth Raman, William Schmidt and Ann Winslow

In January 2020, Ashwani Gupta took over as COO at Nissan Motor Corporation, and several weeks later, the COVID-19 pandemic began. Nissan’s Business Continuity Plan (BCP) had been key to the resilience of Nissan’s supply chain. It had enabled Nissan to recover from... View Details

Keywords: Operations; Supply Chain Management; Health Pandemics; Auto Industry; Auto Industry; Japan; India

28 Mar 2023
Cold Call Podcast

BMW’s Decarbonization Strategy: Sustainable for the Environment and the Bottom Line

Keywords: Re: Shirley Lu; Transportation; Auto; Battery

Web

Charts & Statistics - Leadership

250 million to 281 million Influence: Medium-High 1900 s 19 Model T Plastic Safety razor Widespread use of steam engine, electricity, and openhearth furnace allows businesses to expand nationwide Influence: Medium 10 1910 s 19 First widespread use of View Details

Web

Request more information | HBS Courses | HBS Online

Aerospace/Defense Agriculture Auto Communications E-Commerce E-Education Energy Entertainment Financial Services Food/Beverage Health/Medical Hospitality Insurance Manufacturing Non-Profit Pharmaceuticals Professional Services Retail... View Details

January 2018
Case

Mary Barra, CEO, General Motors

By: Nitin Nohria, Kerry Herman and Sarah Gulick

Library case detailing the career of Mary Barra, GM’s CEO from January 2014, and her handling of the GM ignitions scandal, GM’s move into electric and autonomous car development, and activist investors. View Details

Keywords: CEO; Female Ceo; Automobiles; Leadership; Crisis Management; Auto Industry; Michigan

Web

Buy Now, Pay Later: Home Finance

in Baker Library’s Historical Collections reveals a case study of Boston-area residential finance in the 1920s and 30s. In the early 1920s, Somerville entrepreneur Edmond M. Cremen moved into real estate finance from auto sales, another... View Details

03 May 2022
Research & Ideas

Desperate for Talent? Consider Advancing Your Own Employees First

Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details

Keywords: by Rachel Layne

2008
Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville

This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details

Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Auto Industry; Miami; Orlando; Tampa

October 2017 (Revised September 2022)
Teaching Note

Fuyao Glass America: Sourcing Decision

By: Willy Shih

This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case... View Details

Keywords: Supply Chains; Labor Market; Labor Supply; Arbitrage; Tradable Sector; Supply Chain Management; Supply Chain; Labor; Globalization; Globalized Markets and Industries; Geographic Location; Auto Industry; United States; China

March 2005 (Revised March 2006)
Case

Foreign Exchange Hedging Strategies at General Motors: Competitive Exposures

By: Mihir A. Desai and Mark Veblen

How can a multinational firm analyze and manage currency risks that arise from competitive exposures? General Motors has a substantial competitive exposure to the Japanese yen. Although the risks GM faces from the depreciating yen are widely acknowledged, the company's... View Details

Keywords: Multinational Firms and Management; Currency Exchange Rate; Competition; Credit Derivatives and Swaps; International Finance; Financial Management; Investment Funds; Risk and Uncertainty; Auto Industry

20 Sep 2019
Research & Ideas

Solving the Riddle of How Companies Grow Over Time

“VW has been leading the automotive industry for a long time, without a lot of variance in its growth rate,” he notes. Lessons for leaders Companies would do well to understand those industry variations when projecting their own growth targets, Pisano says. “If you are... View Details

Keywords: by Michael Blanding; Manufacturing

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

fundamental building blocks of the company's strategy. “The idea is to help businesses cross borders profitably by seeing the world as it really is.” Note that Toyota's starting point is not a grand, longer-term vision of some distant globality when View Details

Keywords: by Martha Lagace

06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

explore them we would be able to realize such things as more substantial, farsighted, successful new product introductions (such as the hybrid auto ten years ago at Toyota); more successful conflict resolution; and more significant... View Details

Keywords: by Jim Heskett

January 2024 (Revised March 2024)
Case

Tesla Motors in 2024--Turbulence Ahead?

By: Felix Oberholzer-Gee and Kate Stoppiello

Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to... View Details

Keywords: Competitive Strategy; Product Positioning; Competition; Industry Growth; Auto Industry; North America; Europe; China; Australia