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Publications
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- September 2002 (Revised December 2005)
- Case
DaimlerChrysler Post-Merger Integration (A)
By: Richard F. Meyer, Michael G. Rukstad, Peter J. Coughlan and Stephan A. Jansen
Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and... View Details
- May 2002 (Revised April 2004)
- Teaching Note
Metalcraft Supplier Scorecard, TN
By: Susan L. Kulp and V.G. Narayanan
Teaching Note for (9-102-047). View Details
- May 2002 (Revised February 2004)
- Case
Innovation at Progressive (A): Pay-As-You-Go Insurance
By: Frances X. Frei and Hanna Rodriguez-Farrar
Consumer auto insurance is a price-sensitive industry in which customers rarely pay a premium to a provider even for additional service features. Progressive spends more on additional service features than its competitors do; consumers don't pay extra for these... View Details
- May 2002
- Teaching Note
New Beetle, The (TN)
By: Rajiv Lal
Teaching Note for (9-501-023). Includes color exhibits. View Details
- April 2002 (Revised April 2002)
- Teaching Note
Performance Pay at Safelite Auto Glass (A) and (B) TN
By: Jason R. Barro and Brian J. Hall
Teaching Note for (9-800-291) and (9-800-292). View Details
- April 2002
- Case
Ford Motor Company's Value Enhancement Plan (B)
By: Andre F. Perold and Joshua Musher
Supplements the (A) case. View Details
Keywords: Auto Industry
- April 2002
- Article
Local Versus Global Mimetism: The Dynamics of Alliance Formation in the Automobile Industry
By: Carlos Garcia-Pont and Nitin Nohria
- March 2002 (Revised March 2004)
- Case
Metalcraft Supplier Scorecard
By: Susan L. Kulp, V.G. Narayanan and Ronald L. Verkleeren
An automotive components company uses a supplier scorecard to make sourcing decisions and review its supplier performance. View Details
- March 2002 (Revised November 2003)
- Case
Satellite Radio
By: Thomas R. Eisenmann and Alastair Brown
In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details
- February 2002 (Revised October 2005)
- Case
BMWFilms
By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
- February 2002 (Revised April 2011)
- Case
The Future of Hybrid Electric Vehicles
By: John T. Gourville, Alice Tzou and David Lane
Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details
- October 2001
- Supplement
BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design
By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
- October 2001 (Revised August 2005)
- Case
Zipcar
By: Myra M. Hart and Wendy Carter
Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details
- July 2001 (Revised February 2003)
- Case
Recall 2000: Bridgestone Corp. (A)
By: Lynn S. Paine
In September 2000, the president of Bridgestone-Firestone, the U.S. subsidiary of Japan's Bridgestone Corp., was invited to appear before a U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary. The... View Details
- July 2001 (Revised September 2001)
- Case
Recall 2000: Bridgestone Corp. (B)
By: Lynn S. Paine
Supplements the (A) case. A rewritten version of an earlier supplement. View Details
- June 2001 (Revised April 2004)
- Case
Innovation at Progressive (B): Homeowners Insurance
By: Frances X. Frei and Hanna Rodriguez-Farrar
Analyzes whether Progressive, strictly an auto insurer, should enter the home owner's insurance market. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the home owner's insurance industry. View Details
- June 2001 (Revised May 2002)
- Case
Innovation at Progressive (C): Auto Repair
By: Frances X. Frei and Hanna Rodriguez-Farrar
Analyzes whether Progressive should enter the auto repair industry. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the auto repair industry. View Details
- March 2001
- Case
Firestone/Ford Tire Controversy (B), The
By: V.G. Narayanan and Roger Orosman Nieves
Supplements the (A) case. View Details
Keywords: Auto Industry
- January 2001 (Revised March 2002)
- Case
Ford Motor Company's Value Enhancement Plan
By: Andre F. Perold
In April 2000, Ford Motor Co. announced a shareholder Value Enhancement Plan (VEP) to significantly recapitalize the firm's ownership structure. Ford had accumulated $23 billion in cash reserves and under the VEP would return as much as $10 billion of this cash to... View Details