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- All HBS Web
(689)
- News (79)
- Research (533)
- Multimedia (2)
- Faculty Publications (461)
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- January 2017
- Case
Expanding Ecommerce at Technos
By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details
Keywords: Technos; Watch; Wristwatch; Ecommerce; Online Shopping; Distribution; Website; Marketing; Brazil; Latin America; Branding; Trade; Marketplace; Brands and Branding; Marketing Strategy; Internet and the Web; E-commerce; Digital Marketing; Apparel and Accessories Industry; Brazil
Teixeira, Thales, Rohit Deshpandé, Ruth Costas, and Priscilla Zogbi. "Expanding Ecommerce at Technos." Harvard Business School Case 517-078, January 2017.
- April 2016
- Supplement
Jean-Claude Biver: The Reemergence of the Swiss Watch Industry
By: Ryan Raffaelli
Video supplement for Ryan Raffaelli's "Jean-Claude Biver" suite of teaching products View Details
Keywords: Re-emergence; Passion; Leading Change; Emerging Markets; Apparel and Accessories Industry; Switzerland
Raffaelli, Ryan. "Jean-Claude Biver: The Reemergence of the Swiss Watch Industry." Harvard Business School Multimedia/Video Supplement 416-703, April 2016.
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details
Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
- 2009
- Other Teaching and Training Material
Christine Day at LuLuLemon
By: Michael Tushman, Ruth Page and Tom Ryder
- 2008
- Case
Nike Considered: Getting Traction on Sustainability
By: Rebecca Henderson, C. Reavis, R. Locke and C. Liddy
- February 2006
- Supplement
Gucci Group N.V. (Domenico De Sole)
By: David B. Yoffie
Keywords: Apparel and Accessories Industry
Yoffie, David B. "Gucci Group N.V. (Domenico De Sole)." Harvard Business School Video Supplement 706-805, February 2006.
- September 2000
- Case
Atherton Clothing Company (B)
By: John A. Davis and Andrew Z. Tubman
Supplements the (A) case. View Details
Davis, John A., and Andrew Z. Tubman. "Atherton Clothing Company (B)." Harvard Business School Case 801-150, September 2000.
- January 2000
- Case
Claiborne Asks Web Surfers to Name New Line
Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details
Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
- September 1988
- Supplement
Reebok Commercials--1988, Video
By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
- May 1992
- Teaching Note
Whistler Corp. (A) and (B), Teaching Note
By: Gary P. Pisano
Teaching Note for (9-690-011) and (9-692-072). View Details
- March 1990 (Revised October 1990)
- Case
Ruentex Industries Ltd. and Liz Claiborne, Inc.
Describes Ruentex's operations and the piece goods production process and begins to describe the company's relationship with Liz Claiborne, Inc., its largest customer. When used with Liz Claiborne, Inc. and Ruentex Industries Ltd. and Liz Claiborne, Inc. and Ruentex... View Details
Flaherty, Marie-Therese M., and Jill S. Dalby. "Ruentex Industries Ltd. and Liz Claiborne, Inc." Harvard Business School Case 690-049, March 1990. (Revised October 1990.)
- February 1995
- Teaching Note
Vanity Fair Mills: Market Response System TN
By: David E. Bell
Teaching Note for (9-593-111). View Details
- January 1995 (Revised March 1995)
- Teaching Note
Georgetown Leather Design TN
By: Walter J. Salmon and David Wylie
Keywords: Apparel and Accessories Industry
- September 1994
- Case
Benetton: The "United Colors" Communications Campaigns
By: James L. Heskett, Stephen A. Greyser and Norman Klein
Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.
- October 1980 (Revised July 1985)
- Case
Stride Rite Corp. (A)
By: Walter J. Salmon
Keywords: Apparel and Accessories Industry
Salmon, Walter J. "Stride Rite Corp. (A)." Harvard Business School Case 581-039, October 1980. (Revised July 1985.)
- April 1991
- Case
Everwear Industries
By: Jay W. Lorsch
Keywords: Apparel and Accessories Industry
Lorsch, Jay W. "Everwear Industries." Harvard Business School Case 491-122, April 1991.
- April 1996 (Revised June 1996)
- Case
City Year Enterprise
City Year, a national, nonprofit, youth-service corps, decided to diversify its funding base by seeking opportunities to gain "earned income." In 1995, the initiative, dubbed "City Year Enterprise," had already launched its first project, a collaboration with the... View Details
Keywords: Nonprofit Organizations; Partners and Partnerships; Joint Ventures; Social Entrepreneurship; Apparel and Accessories Industry; United States
Dees, J. Gregory, and Jaan Elias. "City Year Enterprise." Harvard Business School Case 396-196, April 1996. (Revised June 1996.)
- November 1994 (Revised March 1995)
- Supplement
Levi Strauss & Co.: Global Sourcing (B)
By: Lynn S. Paine and Jane Palley Katz
Describes the decision taken by Levi Strauss & Co.'s CEO. View Details
Paine, Lynn S., and Jane Palley Katz. "Levi Strauss & Co.: Global Sourcing (B)." Harvard Business School Supplement 395-128, November 1994. (Revised March 1995.)
- December 1994 (Revised May 2008)
- Case
Jensen Shoes: Jane Kravitz's Story
Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Twitchell (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each... View Details
Keywords: Prejudice and Bias; Race Characteristics; Attitudes; Personal Development and Career; Performance Evaluation; Gender Characteristics; Apparel and Accessories Industry
Gentile, Mary C., and Pamela J. Maus. "Jensen Shoes: Jane Kravitz's Story." Harvard Business School Case 395-120, December 1994. (Revised May 2008.)
- August 1993 (Revised January 1994)
- Case
Prochnik: Privatization of a Polish Clothing Manufacturer
Prochnik was a large state-owned clothing manufacturer located in the textile-production-intensive region of Lodz, Poland. In the early months of economic reform, Prochnik was one of the first five state enterprises to be privatized through initial public offerings and... View Details
Loveman, Gary W., and David T. Kotchen. "Prochnik: Privatization of a Polish Clothing Manufacturer." Harvard Business School Case 394-038, August 1993. (Revised January 1994.)