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  • Article

Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials

By: Caroline Marra, William J. Gordon and Ariel Dora Stern
Objectives: In an effort to mitigate COVID-19 related challenges for clinical research, the U.S. Food and Drug Administration (FDA) issued new guidance for the conduct of ‘virtual’ clinical trials in late March 2020. This study documents trends in the use of... View Details
Keywords: Connected Digital Products; Telehealth; Remote Monitoring; Health Testing and Trials; Research; Governing Rules, Regulations, and Reforms; Information Technology
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  • September 2011 (Revised July 2012)
  • Case

Building Watson: Not So Elementary, My Dear!

By: Willy Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
Keywords: Technological Innovation; Standards; Product Development; Organizational Change and Adaptation; Mathematical Methods; Research and Development; Information Technology
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  • 05 May 2022
  • HBS Case

College Degrees: The Job Requirement Companies Seek, but Don't Really Need

than 70 percent of Black, Latinx, and rural workers from landing jobs, even though they may have the actual skills to do the required work. Many companies rely on machine learning algorithms that automatically weed out job applicants who... View Details
Keywords: by Jay Fitzgerald
  • 16 Dec 2022
  • Research & Ideas

Why Technology Alone Can't Solve AI's Bias Problem

human toll to letting algorithms do the work. “Maybe there is a bias from people who have been traditionally hiring men.” Searches on popular recruiting sites might seem like a neutral way to find prospective candidates, but their... View Details
Keywords: by Michael Blanding; Technology
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI: Strategy and Leadership When View Details
Keywords: by Dina Gerdeman
  • May 2017
  • Other Article

Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis

By: Andrew Hill, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty and Scott Jelinsky
BACKGROUND: The association of differing genotypes with disease-related phenotypic traits offers great potential to both help identify new therapeutic targets and support stratification of patients who would gain the greatest benefit from specific drug classes.... View Details
Keywords: Crowdsourcing; Genome-wide Association Study; Logistic Regression; Open Innovation; PLINK; Collaborative Innovation and Invention
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  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

emotion.” Social media companies are well aware of this phenomenon, which is why their algorithms amplify highly emotional posts. They understand that showing users content that elicits emotion will keep them on their platforms longer.... View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • 15 Sep 2022
  • Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

and anecdotal information, but despite having over 65,000 citations in the last 50 years, there have been no large-scale experimental causal tests of this theory as it relates to employment.” Enlisting a LinkedIn algorithm To put the... View Details
Keywords: by Michael Blanding
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

each other for longer than five years. First, the participants rated jokes on a scale from “extremely funny” to “not funny at all.” Then, after seeing their partners’ ratings for four of the jokes, they predicted their partners’ ratings for eight more jokes. Meanwhile,... View Details
Keywords: by Dina Gerdeman
  • 22 Oct 2019
  • Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

consistent rate, related to the firm’s growth objectives, only works in a stable market, in a stable industry, in a stable region. “That’s a lot of ‘ifs,’” Chung says. Putting artificial intelligence to work Artificial intelligence—an array of approaches that rely on... View Details
Keywords: by Michael Blanding
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

we had no real idea what would prevail. So, this is where the scientific mystery lies,” he says. Applying dating algorithms to other industries, cautiously Platonic platforms could follow similar, industry-appropriate revelation models.... View Details
Keywords: by Kara Baskin
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

Second, advanced software algorithms and data-based artificial intelligence algorithms account for increasing amounts of trade secrets in technology. These technologies rely on massive stores of distributed... View Details
Keywords: by Kristen Senz; Technology
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

mistake of treating their online unit as a mere add-on to the store. Target, by contrast, spent much time focusing on how data could be used specifically to help build its web arm. And the retailer was careful to establish the value of data, analytics, and View Details
Keywords: by Dina Gerdeman; Retail
  • 30 May 2024
  • Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

algorithms based on datasets such as those from the Boston Medical Center study raises the risk of entrenching inequities in the system, Stern says. “What if there were a way to develop a tool that would scan and repackage information to... View Details
Keywords: by Ben Rand; Health
  • 22 Nov 2022
  • Research & Ideas

When Agreeing to Disagree Is a Good Beginning

being, the more they wanted to work with them.” Key to these perceptions, the researchers found, was language. Using a language-processing algorithm designed by Imperial College Business School Assistant Professor Michael Yeomans (then a... View Details
Keywords: by Clea Simon, Harvard Gazette
  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

inclusive design choices in a forthcoming article in the journal Marketing Intelligence Review. What follows is a condensed version: Build awareness. Digital platform builders must recognize how their design choices and algorithms can... View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
  • 21 Jul 2021
  • Research & Ideas

What Does an ESG Score Really Say About a Company?

Receiving more information can clarify the complex, but not when it comes to environmental, social, and governance (ESG) scores. A recent study shows that the more information a company discloses about its ESG practices, the more rating agencies disagree on how well... View Details
Keywords: by Kristen Senz
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

School. By incorporating data most companies discard, Ascarza and her co-researcher devised an algorithm capable of quickly analyzing more than 40 variables to create a “first impression” of the customer after the initial transaction. The... View Details
Keywords: by Kristen Senz; Retail; Service
  • November, 2016
  • Article

Fixing Discrimination in Online Marketplaces

By: Ray Fisman and Michael Luca
Online marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of Internet commerce, the relative anonymity of transactions did make it harder for... View Details
Keywords: Prejudice and Bias; Digital Platforms; Internet and the Web; Race; Gender
Related
  • 26 Oct 2021
  • Research & Ideas

What Companies Want Most in a CEO: A Good Listener

accounted for 29 percent. The researchers used machine learning algorithms to map the text of the job descriptions into six distinct clusters of skills: administrative, management of financial and material resources, management of human... View Details
Keywords: by Jay Fitzgerald

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