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- Faculty Publications (185)
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- All HBS Web (357)
- Faculty Publications (185)
Lido (Lee) A. Iacocca
Iacocca, former president of Ford Motor Company, took over Chrysler when it was leaning towards bankruptcy. He asked Congress for a loan, arguing that if Chrysler filed for bankruptcy, the government would have to spend more on unemployment compensation than on keeping... View Details
Keywords: Automotive & Aerospace
Henry Ford
In 1908, Ford introduced to the market the Model T automobile. Through cost-cutting production methods, Ford was eventually able to reduce the price of the Model T to $260, making it affordable for the mass market. Establishing the continuously moving assembly line,... View Details
Keywords: Automotive & Aerospace
Frederick J. Fisher
Fisher produced auto bodies specifically designed for autos rather than as modifications of horse-drawn carriages. When Cadillac placed an order for 150 closed bodies in 1910, it was the first volume order of its kind in the U.S. In 1919, General Motors, under the... View Details
Keywords: Automotive & Aerospace
Harlow H. Curtice
Curtice took the helm of General Motors during the height of the post-war automobile boom. He dramatically impacted the boom by approving a $1 billion investment in the company. In so doing, General Motors expanded the scale and scope of its operations even though it... View Details
Keywords: Automotive & Aerospace
- 21 Aug 2017
- Blog Post
From Germany to HBS
that after high school I decided to work for a non-profit organization in Indonesia, attend university in London and Singapore, and eventually join the Boston Consulting Group where I did projects across Africa and Europe. Although I pursued View Details
- 11 Feb 2016
- Blog Post
First Came Love, then Came Business School
the aerospace industry. Jocelyne knew for a number of years that she wanted to go to business school – and HBS was the dream. Cory was planning to do his MBA as well, but had no concrete plans until Jocelyne decided to start applying in... View Details
- 17 Feb 2003
- Research & Ideas
Tales of the Newly-minted MBA
accompanies most jobs. "Networking and building relationships are key—pay attention to those 'softer' skills," advised Gonsalves, sector head of Goldman, Sachs & Co.'s Aerospace & Defense Group and a managing director in... View Details
Keywords: by Julia Hanna
- 01 Dec 2022
- News
Flying High
aerospace sector, proposed a different approach for Aero, one that took its cues from other profitable airlines that own their fleets: “We’re a low-cost carrier on the back end and a premium service on the front end,” she explains. Mikael... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
McNerney. “The trick was to create a stronger fifth culture that retained some of the original essence of each.” During his tenure, Boeing recaptured the top position in the global aerospace industry as well as in commercial airplanes. It... View Details
- 17 Feb 2014
- Research & Ideas
Companies Detangle from Legacy Pensions
"Goodbye tension, hello pension!" That used to be the triumphant cry of millions of new retirees. For decades, Americans assumed a good job came with a good pension, guaranteeing them regular monthly payments from their parent company until the day they died.... View Details
Lawrence A. Bossidy
Through a number of sweeping initiatives including the introduction of a total quality management program, Six Sigma, and the reduction of the workforce by 20%, Bossidy turned AlliedSignal around. When Bossidy took over AlliedSignal, the company had $12 billion in... View Details
Keywords: Automotive & Aerospace
Frank A. Seiberling
Despite being forced out of his firm during its post World War I financial troubles, Seiberling’s diligence and faith in the growth of the rubber business allowed his company to become the largest manufacturer of both carriage and automobile tires. When the firm began... View Details
Keywords: Automotive & Aerospace
William E. Boeing
Boeing was a pioneer of commercial aviation. Boeing organized United Airlines outfitting it with 25 specially designed, heavy-duty planes. Boeing also designed and constructed a fleet of bi-planes, B-40s, to be used in the mail service. In its first year, Boeing... View Details
Keywords: Automotive & Aerospace
Rene C. McPherson
McNealy has created one of the most powerful and influential computer manufacturers in the world. His laser focus on the networked computer model has enabled his firm to supply the backbone computing power for thousands of businesses. His networked computer model and... View Details
Keywords: Automotive & Aerospace
James S. McDonnell
McDonnell built one of the most successful government-contracted industrial space and aircraft production businesses in the U.S. His company produced the Phantom jet fighters, the Mercury Space Capsule, and the Gemini spacecraft. In 1967, he orchestrated the merger... View Details
Keywords: Automotive & Aerospace
Paul W. Litchfield
As the president of Goodyear, Litchfield established $218 million in revenues by 1940 and a net profit of over $10 million. By this date, Goodyear distributed its products through 50,000 retail outlets and more than 400 company-owned stores. Litchfield was also... View Details
Keywords: Automotive & Aerospace
Kaufman T. Keller
Under Keller’s leadership, Chrysler Corporation became second among the world’s largest auto producers (Plymouth, Dodge, DeSoto and Chrysler). During his tenure, the firm pioneered many of the engineering advances that are standard today, including high-compression... View Details
Keywords: Automotive & Aerospace
Howard R. Hughes, Jr.
Hughes began his business career at the age of nineteen by taking over his father’s business, Hughes Tool Company. Hughes parlayed this small business into a highly successful and well-regarded aircraft manufacturing operation. Through his efforts, Hughes created a... View Details
Keywords: Automotive & Aerospace
Harvey S. Firestone, Jr.
Firestone inaugurated the company’s Liberian manufacturing operations and developed and expanded the company’s auto supply and service stores. Firestone manufactured over 50% of all mobile anti-aircraft gun units during World War II and produced millions of tires for... View Details
Keywords: Automotive & Aerospace
Charles S. Davis
In 1928, fifteen auto parts manufacturers merged to form Borg-Warner Corporation with Davis as president. Davis expanded Borg-Warner’s reach until the firm included 27 subsidiaries and operated 30 manufacturing plants in eight states, Canada, and England. In addition... View Details
Keywords: Automotive & Aerospace