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Publications

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  • All HBS Web  (1,980)
    • News  (326)
    • Research  (1,274)
    • Events  (10)
    • Multimedia  (26)
  • Faculty Publications  (853)

Show Results For

  • All HBS Web  (1,980)
    • News  (326)
    • Research  (1,274)
    • Events  (10)
    • Multimedia  (26)
  • Faculty Publications  (853)
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  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

much more connected, pervasive, and easy to use. Greater customization will result, and the consumer will call the shots. "Companies that return power to the consumer will be the ones that thrive," Ballmer said, mentioning online banking and View Details
  • 01 Apr 2002
  • News

Pamela Thomas Graham

giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing... View Details
Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 06 Jul 2015
  • News

Lights! Camera... Market!

short scene where a real Terra Chips truck can be seen picking up potatoes—Simon says the team devised several other ways to promote its chips along with marketing the film. The premieres of the film at each of the independent film festivals were View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • 03 Mar 2014
  • News

A Life Transformed

a boy," he recounts. "At home, we ate rice and could only afford roti, a type of bread, on holidays. I thought my uncle must be rich, because his family ate roti every night. "I saw billboards for the first time and bragged to my friends back in Balidhip that the... View Details
Keywords: Robert S. Benchley; Finance; Transportation
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 10 Dec 2014
  • News

Front-Row Seat

battling it out over the issues of the day.” The Atlantic has been profitable for five years now, with advertising revenue up 40 percent over last year. For now, at least, all online content is free, including full articles from the print... View Details
Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management
  • 01 Jun 2018
  • News

Disrupting India’s Dental Market

ethical standards.” Indian dental clinics, where size is measured in the unit of chairs, had much smaller overhead, with a specialist’s time by far the most expensive element. For that reason—perhaps along with advertising restrictions... View Details
Keywords: Sasha Issenberg
  • 01 Oct 1999
  • News

The Class of 1974: Timed for a Change

advertising a $2.46 charbroiled special. Most of the class and even some of the faculty sported long hair, and noting the large percentage of single men in the class, the paper's lead article announced that we would provide "a rich vein... View Details
Keywords: Charles B. ("Chuck") Mercer
  • 01 Sep 2005
  • News

London Forum Highlights the Best of HBS

ideas can come from anywhere — inside or outside, up or down an organization.” Sorrell, whose firm places up to one-third of all the advertising seen around the world, addressed the challenges WPP Group faces in developing a global... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services
  • 05 May 2023
  • News

Fail Better

great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and got off to a great start, but ultimately we had to pivot and... View Details
  • 01 Oct 1996
  • News

Leading In a New Era

president of VF Corporation, the country's largest publicly held apparel manufacturer, supervising its Vanity Fair, Vassarette, Barbizon, Jantzen, and Healthtex divisions, among others. Charron's varied career has included stints in View Details
Keywords: Nancy O. Perry
  • 08 Mar 2018
  • News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

part of it, but at the core, these ads are a very strategic exercise. They reveal what’s happening competitively in an industry.” So how did the ads fare, according to the Kellogg students? Of the 39 non-network advertisers reviewed, top... View Details
Keywords: Margie Kelley
  • 01 Jun 2006
  • News

The Baby Business

indeed created a market for babies. Parents can choose the traits they want, clinics advertise for customers, and specialized providers are getting rich — it’s a $3 billion business in the United States alone. And that figure doesn’t... View Details
Keywords: Garry Emmons; Government; Health, Social Assistance
  • 01 Oct 2002
  • News

Faculty Research Symposium

times lower. The nurse manager, described by nurses as “an authority, not a coworker,“ expressed the belief that mistakes should be learning experiences, but also noted that “people are nervous about being called into the principal's office“ to talk about them. “People... View Details
  • 01 Mar 2007
  • News

Letters to the Editor

Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
  • 30 Apr 2021
  • News

Revealing the Rules

rules—is reaching out through various channels and learning about opportunities before they’re even announced. The truth is that many of those opportunities may never be advertised because they wind up being assigned behind closed doors.... View Details
  • 17 May 2018
  • News

Creating Opportunity for Indian Entrepreneurs

Harsh Bhargava (MBA 1977) was visiting his hometown of Jaipur, India, in 1999 when tragedy struck. In the midst of an unemployment crisis during the Kargil War, the government advertised for 120 open positions in the nearby town of... View Details
Keywords: Jennifer Myers
  • 01 Mar 2025
  • News

Patch Work

The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
Keywords: Sasha Issenberg; Illustrations by Dan Bejar
  • 01 Sep 2015
  • News

The Business of Love

swipes and the ability to “rewind” to a profile they mistakenly passed by for $10 to $20 a month, depending on age. The app also began experimenting with advertising in April. Jess, Meet Ken and Hinge have not announced plans to monetize... View Details
Keywords: April White
  • 01 Sep 2008
  • News

The Levitt Brand

where he is going, any road will take him there emphasis in original. If any road is okay, the chief executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
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