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    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
    • February 2013 (Revised March 2013)
    • Case

    Agero: Enhancing Capabilities for Customers

    By: Robert Simons and Natalie Kindred

    This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

    Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry
    Related
    • 03 Aug 2009
    • Research & Ideas

    Corporate Social Responsibility in a Downturn

    business sense? A: PNC [a financial services organization based in Pittsburgh] is an excellent example of how a business has focused on a cause that the company, its employees, and its customers deeply care about: early childhood... View Details
    Keywords: by Martha Lagace
    • 29 Jul 2021
    • Blog Post

    Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

    The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. This summer, we are... View Details
    • 04 Mar 2013
    • Working Paper Summaries

    The Dirty Laundry of Employee Award Programs: Evidence from the Field

    Keywords: by Timothy Gubler, Ian Larkin & Lamar Pierce; Service

      George C. Lodge

      Professor Lodge had been a member of the Harvard Business School faculty since 1963. Before his retirement in 1997, he taught a number of courses in the MBA Master's Program and in various HBS executive programs. in the MBA program these included: Business,... View Details

      • 27 May 2022
      • Blog Post

      Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023

      The Armed Forces Alumni Association (AFAA) is a student-led club on campus for service members and veterans from all military branches and nations. The AFAA mission is to help talented veterans transition out of the military to Harvard... View Details

        Roy D. Shapiro

        Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

          Jeffrey F. Rayport

          Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details

          • 12 Feb 2020
          • Blog Post

          Trying Out New Career Options with SIPs (Short Intensive Programs)

          Short Intensive Programs (SIPs) offer students an excellent opportunity to think about career choices, gain practical skills, and explore topics they might otherwise never get to study.  View Video SIPs are no fee, no credit courses, and... View Details
          • October 2022
          • Case

          Lyra Health: Transforming Mental Health

          By: Rembrand Koning and Nicole Keller
          In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health... View Details
          Keywords: Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco
          Related
          • September 2006 (Revised July 2012)
          • Case

          PSI India—Will Balbir Pasha Help Fight AIDS? (A)

          By: Elie Ofek and Peter Wickersham
          In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most... View Details
          Keywords: Advertising Campaigns; Communication Strategy; Health Disorders; Marketing Communications; Social Marketing; Social Enterprise; India
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            Andy Zelleke

            Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

            Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

            Keywords: professional services; professional services; professional services; professional services

              Benson P. Shapiro

              Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

              Keywords: financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services
              • August 2003 (Revised September 2003)
              • Case

              Tower Software

              Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details
              Keywords: Applications and Software; Product Launch; Web Services Industry; Web Services Industry
              Related
              • April 2021
              • Supplement

              Buy Online, Pickup in Store: CEO Supplement

              By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
              In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the... View Details
              Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
              Related
              • March 2023
              • Supplement

              Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)

              By: Linda A. Hill and Emily Tedards
              In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
              Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Information Technology Industry; Advertising Industry; United States
              Related
              • March 1991 (Revised April 1995)
              • Case

              Bundling

              Recent developments in the software business point to some of the reasons why companies offer their products or services in bundles. One is the opportunity to leverage market power, as Microsoft arguably has done by bundling applications software with its operating... View Details
              Keywords: Software; Product Marketing; Information Technology Industry
              Related
              • October 1987 (Revised September 1992)
              • Case

              Hurricane Island Outward Bound School

              Hurricane Island Outward Bound, a small, nonprofit school that helped pioneer experiential education in the United States, has recently recovered from a financial crisis. Students take the role of the school's new marketing manager, who is preparing his first marketing... View Details
              Keywords: Demand and Consumers; Nonprofit Organizations; Marketing Strategy; Education; Education Industry; United States
              Related
              • 14 Jul 2020
              • News

              The Strategic Problem the Army Doesn’t Seem to Care About: African Americans Aren’t Branching Combat Arms