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Show Results For
- All HBS Web
(1,631)
- People (8)
- News (691)
- Research (499)
- Events (1)
- Multimedia (50)
- Faculty Publications (136)
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- 04 May 2011
- Research & Ideas
Is Web Surfing Distracting Your Workers?
passed a ball back and forth in a video. Between tasks, however, half of the subjects were allowed to watch a video of the British comedy TV show Mr. Bean. The other half were confronted with a flashing red button at the bottom of their... View Details
Keywords: by Michael Blanding
- 09 Sep 2015
- Research & Ideas
Leadership Lessons of the Great Recession: Options for Economic Downturns
unfair to high performers—that it was fairer to lay off the weak links and support the strong ones. “It’s a little surreal to watch a room full of people discuss what you did,” Cote said following the class sessions. Cote explained that... View Details
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
part of, like owning an iPhone or watching a World Cup final? “In some ways, that's the really interesting thing” about where human commercial space flights lead us, says Matthew Weinzierl, the Joseph and Jacqueline Elbling Professor of... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
pretty regular basis. To have him there as the mother lode of business history, if you will, and to watch his work evolve and to see how he involved others in the creation of this work was both fascinating and inspiring, particularly for... View Details
Keywords: by Sean Silverthorne
- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
serving as vice chairman before leaving the firm in 2005. "I went from being a junior person to running a large business in what seemed like a nanosecond," he says. "And suddenly more people were watching what I did, and I... View Details
Keywords: by Carmen Nobel
- 19 Aug 2021
- Op-Ed
Don't Ignore Your Employees' Misery—TAKE Control
As organizations eagerly reopen their doors more than a year after the COVID-19 pandemic began, many will be surprised to watch their employees walk out—for good. Companies have been quick to set blanket policies that range from a full... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
- 06 Aug 2012
- Research & Ideas
Strategic Intelligence: Adapt or Die
successful companies and then watch them suddenly collapse. When they do fail, it's incredibly disruptive to employees, shareholders, and communities. I was intrigued by this common problem, and I wanted to take a look at pairs of... View Details
Keywords: by Michael Blanding
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing... View Details
Keywords: by Jill Avery and Richard Edelman
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
too complex to use? Trialability: Can you try it in small doses? Observability: Can you watch other people use it? All of those things are inherent in the product itself. Rogers's research found that 75 percent of the variance between... View Details
- 03 Aug 2016
- Research & Ideas
Ominous Background Music Is Bad for Sharks
associated with shark footage. In a series of experiments, researchers found that music indeed has the power to influence public perceptions of sharks. Participants who viewed footage of swimming sharks set to ominous background music ended up rating sharks more... View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
about this financial services company as a safe option. Stephen A. Greyser Richard P. Chapman Professor of Business Administration, Emeritus Almost half of US television households (some 200 million eyeballs) watched a very exciting... View Details
- 25 Feb 2008
- Sharpening Your Skills
Sharpening Your Skills: Starting a Business
mistakes should I watch out for in starting a new company? Should I Keep Control Of My Company? Rich or Royal: What Do Founders Want? It's a fundamental tension many entrepreneurs face, the conflict between wanting to become rich and... View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
display-target similarity—one with low similarity that displayed a watch and computer mouse; another with moderate similarity that pictured other bathroom accessories; and a third with high similarity that showed other towels. The results... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers want from those that they... View Details
Keywords: by Michael Blanding
- 21 Aug 2013
- Research & Ideas
To Buy Happiness, Spend Money on Other People
really good for happiness." Watch the video to find out how the women in Harvard Square chose to invest in others—and whether it made them happier! Click Here View Details
Keywords: by Carmen Nobel
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
performance, because they're not sure that [a television show is] being watched. And they're not sure who is watching the show. There's a lot of discomfort with what they're actually getting in terms of audience and even disagreement on... View Details
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
revolution. The facts are undeniable. Watch an old movie in which people remove the telephone receiver from the wall, type (either manually or electronically), and even begin to email (as in "You've Got Mail!"). It's always good... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
able to deliver just what consumers want. Ten years ago, however, Philip Cook and Robert Frank’s The Winner-Take-All Society: Why the Few at the Top Get So Much More Than the Rest of Us argued exactly the opposite. Why would you watch... View Details