Publications

Teaching Note for (9-592-083), (9-594-057), (9-592-084), and (9-592-085). View Details

Keywords: Telecommunications Industry

June 1992
Supplement

General Electric: Jack Welch's Second Wave (B)

By: Christopher A. Bartlett

In the annual report, Welch indicates a new priority for the company--developing a cadre of managers who can lead GE in implementing its strategy in a new organizational context. The question facing Welch is whether his bold new human resource vision is realistic and... View Details

Keywords: Human Resources; Leadership; Growth and Development Strategy; Organizational Design; Competitive Strategy

February 1992 (Revised December 1992)
Case

MCI Vision (A)

This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details

Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy

February 1992 (Revised December 1992)
Supplement

MCI Vision (B)

Supplements the (A) case. Designed as an in-class handout. View Details

Keywords: Telecommunications Industry

February 1992
Supplement

MCI Vision (C)

Supplements the (A) case. Designed as an in-class handout. View Details

June 1991 (Revised October 1991)
Case

General Electric: Reg Jones and Jack Welch

By: Francis Aguilar and Christopher A. Bartlett

When GE's retiring Reginald Jones turned the job of CEO over to Jack Welch on April 1, 1981, the Wall Street Journal reported that GE had "decided to replace a legend with a live wire." Some wondered if the young dynamo could fill the elder statesman's very large... View Details

Keywords: Management Teams; Business or Company Management; Change Management; Leading Change; Restructuring; Investment; Strategic Planning; Organizational Change and Adaptation; Management Succession

June 1991 (Revised February 1999)
Case

Willow Creek Community Church (A)

By: Leonard A. Schlesinger

Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems. View Details

Keywords: Mission and Purpose; Strategic Planning; Social Enterprise; Marketing Strategy; Growth Management; Religion; Service Industry

January 1991
Teaching Note

CIBA Vision Canada--1990, Teaching Note

By: F. Warren McFarlan and Jiro Kokuryo

Keywords: Canada

July 1990 (Revised December 1990)
Case

CIBA Vision Canada--1990

By: F. Warren McFarlan and Jiro Kukuryo

Keywords: Canada

May 1990 (Revised July 1996)
Case

Ingvar Kamprad and IKEA

By: Christopher A. Bartlett and Ashish Nanda

Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details

Keywords: Restructuring; Corporate Entrepreneurship; Growth and Development; Innovation Strategy; Leadership; Management Succession; Distribution; Organizational Change and Adaptation; Expansion; Value; Retail Industry

January 1988 (Revised January 2007)
Background Note

Leading Change

By: Michael Beer

Presents a conceptual framework for understanding the process of leading organizational change. Change leaders must create dissatisfaction with the status quo, develop a vision of the future state, and manage a process that sequences and orchestrates events and changes... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change

Teaching Interest

Launching New Ventures—Jump-Starting Innovation for Entrepreneurs and Business Owners (Executive Education)

By: William R. Kerr

Starting up a new venture amid rapid change is fraught with challenges. Whether you are starting a new business, launching a new business line, or building an entrepreneurial culture within a small-to-midsize company, this program provides a new perspective and core... View Details

Teaching Interest

Leadership and Organizational Behavior (LEAD)

By: Ethan S. Bernstein

Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The course is divided into five modules:View Details

Keywords: Leadership; Organizations; Personal Development and Career; Relationships; Communication

2023
Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan

he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details

Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing