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Vision
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- April 1995 (Revised September 1997)
- Case
Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)
A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details
- September 1994 (Revised September 1994)
- Case
Acer Group, The: Vision for the Year 2000
By: D. Quinn Mills and Richard C. Wei
In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details
Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan
- April 1994 (Revised October 2002)
- Case
Frito-Lay, Inc.: A Strategic Transition (1987-1989)
Describes the actions taken by the new CEO to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. Ends with senior... View Details
- April 1994 (Revised October 2002)
- Case
Frito-Lay, Inc.: A Strategic Transition 1980-1986
Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits... View Details
- January 1994 (Revised March 1995)
- Case
NovaCare, Inc.: Living the Vision
By: Lynn S. Paine
NovaCare's CEO is considering how further to institutionalize the company's espoused values and beliefs. One challenge is integrating two newly acquired businesses; another is better aligning the values of the company's managers with those of its front-line... View Details
- October 1993 (Revised February 1995)
- Case
MCI Vision (A) (Condensed)
Concerns the development, introduction, and first-year sales performance of Vision, a telecommunications service aimed at small- and medium-sized businesses. Introduced in 1990, Vision surpassed goals in that year, but was significantly below target in the first... View Details
- August 1993
- Background Note
Six Principles of Successful Persuasion
By: Nitin Nohria
Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change. View Details
- August 1993
- Case
General Motors: Smith's Dilemma
By: Nitin Nohria and Sandy Green
Discusses Roger Smith's tenure as CEO of General Motors. Describes his vision for changing General Motors, and how he went about implementing that vision. View Details
- December 1992 (Revised November 1993)
- Teaching Note
MCI Vision (A) or (A) (Condensed), (B),(C) TN
Teaching Note for (9-592-083), (9-594-057), (9-592-084), and (9-592-085). View Details
Keywords: Telecommunications Industry
- June 1992
- Supplement
General Electric: Jack Welch's Second Wave (B)
In the annual report, Welch indicates a new priority for the company--developing a cadre of managers who can lead GE in implementing its strategy in a new organizational context. The question facing Welch is whether his bold new human resource vision is realistic and... View Details
- February 1992 (Revised December 1992)
- Case
MCI Vision (A)
This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details
- February 1992 (Revised December 1992)
- Supplement
MCI Vision (B)
Supplements the (A) case. Designed as an in-class handout. View Details
Keywords: Telecommunications Industry
- February 1992
- Supplement
MCI Vision (C)
Supplements the (A) case. Designed as an in-class handout. View Details
- June 1991 (Revised October 1991)
- Case
General Electric: Reg Jones and Jack Welch
By: Francis Aguilar and Christopher A. Bartlett
When GE's retiring Reginald Jones turned the job of CEO over to Jack Welch on April 1, 1981, the Wall Street Journal reported that GE had "decided to replace a legend with a live wire." Some wondered if the young dynamo could fill the elder statesman's very large... View Details
- June 1991 (Revised February 1999)
- Case
Willow Creek Community Church (A)
Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems. View Details
- January 1991
- Teaching Note
CIBA Vision Canada--1990, Teaching Note
By: F. Warren McFarlan and Jiro Kokuryo
Keywords: Canada
- July 1990 (Revised December 1990)
- Case
CIBA Vision Canada--1990
By: F. Warren McFarlan and Jiro Kukuryo
Keywords: Canada
- May 1990 (Revised July 1996)
- Case
Ingvar Kamprad and IKEA
By: Christopher A. Bartlett and Ashish Nanda
Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details