Video Games - Publications - Faculty & Research

16 Apr 2021
Blog Post

Shekeyla Caldwell Sandore: Why 'A Name Like Mine' Matters

View Video Shekeyla Caldwell Sandore (MBA 2021) has turned her real-life experience of having a unique name into a children’s book, A Name Like Mine. We asked Sandore about her inspiration behind the book, why it’s important to pronounce... View Details

March 2019 (Revised March 2020)
Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay

Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details

Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; North and Central America; Europe; Asia

Citation

Educators

Purchase

03 Apr 2007
First Look

First Look: April 3, 2007

Group—which it had been pursuing since 2000—would ever happen. If it did, how much business would the new entity have in the rapidly changing environment? All wondered how the industry would evolve. Purchase this case:... View Details

Keywords: Martha Lagace

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

have the potential to become frenemies, however. Microsoft and Sony still compete bitterly to persuade video game producers to create exclusive content for their gaming... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

13 Sep 2019
News

Hollywood Ending

Whitman explains Quibi’s great gambit: by doing for short-form mobile media what HBO did for premium television, the company (whose name is shorthand for “quick bites”) will revolutionize the way we watch video on our phones. The idea was... View Details

Keywords: Jen McFarland Flint; photo by Christina Gandolfo

12 Nov 2008
Research & Ideas

The Marketing of a President

fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated content (remember Obama Girl)... View Details

Keywords: by John Quelch

01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

the best tank operators can make better, more timely decisions than their superiors—but only under certain conditions. First, frontline tank commanders have to have the intelligence and judgement to sort through a heavy load of information that is changing in real time... View Details

Keywords: by James Heskett

12 Feb 2016
News

Creating Common Ground in Communities of Conflict

software company and build video games together.’” The Dreamfly’s mission is a return to a starting point for Mendhro, who was raised in rural Pakistan as the daughter of the village’s first physician, who... View Details

Keywords: Jill Radsken

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of... View Details

Keywords: by Sean Silverthorne; Music

June 2019 (Revised September 2024)
Case

Parrot: Navigating the Nascent Drone Industry

By: Rory M. McDonald, Emilie Billaud and Vincent Dessain

In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details

Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Europe; France; Paris

Citation

Educators

Purchase

01 Mar 2007
News

Security Chief

a kidnapped Texas couple whose captors went on a shopping spree with the victims’ credit cards. “The kidnappers were filmed on our video equipment in a store, and the police apprehended them,” says Parker. Halfway around the world, U.S.... View Details

Keywords: Roger Thompson; technology-based security business; Management; Corporate, Subsidiary, and Regional Managing Offices; Management

11 Mar 2021
Blog Post

A Year as Co-Presidents: Q+A with AASU's Bukie Adebo (MBA 2021) and Alexis Jackson (MBA 2021)

View Video Being a club president comes with challenges, but for those who took the helm in 2020, there were additional, unforeseen adversities that surfaced. Coupling the pandemic with the racial injustices that fueled the Black Lives... View Details

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

and Sylvan Guo, for Hue, an e-commerce technology platform that helps brands and retailers to showcase short-form, customer-generated video reviews on their websites. The virtual audience then awarded the Crowd Favorite prize of $5,000 to... View Details

Keywords: Margie Kelley

19 Nov 2012
Research & Ideas

LEED-ing by Example

Simcoe, an assistant professor at Boston University, adds that such policies might also resolve a type of coordination problem often seen in the diffusion of technology standards, such as the Universal Serial Bus (USB) interface or a new View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

Commerce and Strategy panel at the 2001 Global Alumni Conference. He told alumni that fighting against a larger, stronger rival means not playing the game that your opponents want you to play. "Instead, figure out a different way to... View Details

Keywords: by Jim Aisner

Research Summary

Overview

By: Andy Wu

How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details

Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; Video Game Industry; United States; China; Southeast Asia; South Asia

01 Dec 2022
News

The State of Play

sculptural art, responsive technology, audio, video, and performance—all of which makes more sense when you see it. Meow Wolf is releasing an app next year that will add to the functionality of the in-person experience, with inspiration from the View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

21 Oct 2024
Research & Ideas

What Happens in Vegas Could Shape the Metaverse

focusing on the desert oasis of Las Vegas. Two researchers turn to Fortnite to quell pandemic boredom Wu and Clough share a few passions outside of scholarship, including the mass-multiplayer game Fortnite, which they began playing... View Details

Keywords: by Scott Nover; Computer; Information Technology

01 Jun 2001
News

Teaching for the Ages: the MBA Classroom in the 21st Century

CDs played music, not virtual-reality games. Will I even recognize the place? Related Platforms and Collaborations: Technological Innovation as a Case Method Supplement Virtual Plant Tours and Beer Game Dysfunction: Multimedia Cases Focus... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

08 Mar 2013
News

The Accidental Innovator

for one, is using Khan Academy on an experimental basis. It’s early, but test and learning results are promising. Here’s what happens: Students spend part of class time—and some time at home—working at their own pace on videos and... View Details

Publications