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- All HBS Web (665)
- Faculty Publications (116)
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- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
issue of making it available to patients across the world, much as it did for its blockbuster HIV/AIDS antiretrovirals. For Erik Musalem, the new general manager of Gilead Mexico, the challenge was complicated by operating in a middle-income country, where Gilead’s... View Details
Keywords: Dina Gerdeman
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
disclosing their inventions or filing in foreign countries in the interests of national security. Secrecy orders were issued most heavily in areas important to the war effort—including radar, electronics, and synthetic materials—and... View Details
Keywords: Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
high switching cost channels are retained with greater frequency. Managerial implications of these findings are discussed, as well as opportunities for future research. Putting Patients First: Social Marketing Strategies for Treating HIV in Developing View Details
Keywords: Martha Lagace
- 13 Oct 2015
- First Look
October 13, 2015
2015 Chapel Hill, NC: University of North Carolina Press Shadow Cold War: The Sino-Soviet Competition for the Third World By: Friedman, Jeremy Abstract—The conflict between the United States and the Soviet Union during the Cold War has... View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
Abstract Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course... View Details
Keywords: Martha Lagace
- 08 Jun 2010
- First Look
First Look: June 8
engaged citizens and the potential for new innovations from the private sector. Potential drawbacks of open access including security and privacy issues are illustrated. Issues related to the role of government in releasing data and the... View Details
Keywords: Martha Lagace
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 07 Feb 2012
- First Look
First Look: February 7
has been divided by both worldview and practice. Why, in the face of the common challenge of dependence on imported Russian gas, have national reactions to such vulnerability varied so dramatically across the continent? And why have a... View Details
Keywords: Sean Silverthorne
- 25 May 2010
- First Look
First Look: May 25
MaterialsHarvard Business School Executive Education: Balancing Online and Offline Marketing John Deighton and Leora KornfeldHarvard Business School Case 510-091 How does a small business set its online media budget? The HBS Executive Education Division can be viewed... View Details
Keywords: Martha Lagace
- 13 Jan 2009
- First Look
First Look: January 13, 2009
from initiating and smoothing communication to establishing long-lasting relationships and mutual trust, and from bargaining and drafting agreements to securing their implementation. Chinese negotiators can be at once warm hosts and... View Details
Keywords: Martha Lagace
- 02 Mar 2010
- First Look
First Look: March 2
Download the paper: http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-061 Accelerating Innovation in Energy: Insights from Multiple Sectors Authors:Rebecca Henderson and Richard G. Newell Abstract A combination of concerns about climate change and... View Details
Keywords: Martha Lagace
- 28 Oct 2008
- First Look
First Look: October 28, 2008
reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new markets.... View Details
Keywords: Martha Lagace