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  • December 2011 (Revised February 2013)
  • Case

Branding Yoga

By: Rohit Deshpande, Kerry Herman and Annelena Lobb
Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the... View Details
Keywords: Brands and Branding; Marketing
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  • April 2000 (Revised September 2001)
  • Case

Peppers and Rogers Group, The

By: John A. Deighton
Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details
Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry
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  • April 1998 (Revised June 1999)
  • Case

Bausch & Lomb, Inc.: Pressure to Perform

By: Robert L. Simons, Alex C. Sapir '97 and Indra Reinbergs
Bausch & Lomb is the subject of press attacks and experiences a sharp fall in stock price when management practices are exposed. Aggressive goal setting, supported by financial market expectations, is discussed as a precursor to a series of events that results in... View Details
Keywords: Performance Expectations; Management Practices and Processes; Ethics; Financial Markets; Financial Statements; Business and Shareholder Relations
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    Pietro Satriano

    Pietro Satriano is a Senior Lecturer at Harvard Business School.  He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada.  Pietro advises a number of food-tech startups and acts... View Details

    • Teaching Interest

    Private Equity and Venture Capital (Executive Education)

    By: Josh Lerner

    As equity markets appear to strengthen, interest rates remain low, and asset values look attractive, private equity firms are uniquely positioned to pursue new opportunities. This View Details

    • Research Summary

    Entrepreneurship in Education Reform

    This work explores two questions in the US public education system. First, is there a correlation between improved leadership and management practices and increased student outcomes? And second, can the introduction of market forces such as customer choice among... View Details
    • 21 Nov 2021
    • News

    Say My Name

    • 03 Jan 2013
    • News

    'iPhone 6' vs. 'New iPhone' -- How to Brand a Next-Generation Product

    • 23 Apr 2012
    • News

    How to Brand a Next-Generation Product

    • 19 Jun 2014
    • News

    How to Kill Quarterly Earnings Guidance

      Willy C. Shih

      Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

      Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
      • 20 Apr 2012
      • Working Paper Summaries

      Why Every Company Needs a CSR Strategy and How to Build It

      Keywords: by Kash Rangan, Lisa A. Chase & Sohel Karim

        Dante Roscini

        Dante Roscini holds the Professor of Management Practice Chair endowed by the MBA Class of 1952 at Harvard Business School. He joined the faculty in 2008 after a two-decades-long career in finance. He currently teaches the course Business, Government, and the... View Details

        • 07 Nov 2014
        • Video

        FIELD 2: DASH Days

        • 13 Feb 2022
        • News

        Deep Purpose by Ranjay Gulati: When Societal Purpose Truly Defines a Business

        • January–February 2018
        • Article

        Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

        By: Leslie John, Tami Kim and Kate Barasz
        Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
        Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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        • July – August 2011
        • Article

        The New Psychology of Strategic Leadership

        In this article, it is argued that today's dominant ideas about the practice of business strategy-defined by Porter three decades ago-hinge on a specific and therefore partial interpretation of competition. The result is an equally partial picture of the strategist's... View Details
        Keywords: Cognition and Thinking; Leadership; Business Strategy; Training; Experience and Expertise; Management Analysis, Tools, and Techniques; Management Practices and Processes; Competition; Markets
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        • 15 Dec 2017
        • News

        Patient-Powered Precision

        • 24 Aug 2018
        • Video

        Customer Interaction Days

          Alison Wood Brooks

          Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details