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    The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

    We introduce the concept of an underdog brand biography to describe an emerging trend in branding in which firms author a historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

    • 22 Feb 2022
    • Research & Ideas

    When Will the Hot Housing Market Finally Start to Cool?

    The United States housing market is tight and expensive and shows no signs of easing. Existing home sales hit a 15-year high in 2021, with 6.12 million sold, a jump of 8.5 percent, according to the National Association of Realtors. Median... View Details
    Keywords: by Christine Pazzanese, Harvard Gazette
    • Web

    RoGME: Role of Government in Market Economies - Course Catalog

    HBS Course Catalog RoGME: Role of Government in Market Economies Course Number 1195 Professor Matthew Weinzierl Spring; Q4; 1.5 credits 13 Sessions Paper Course Overview and Objectives This course is about one question: What is the proper... View Details
    • Web

    Capturing Contemporary Latin American Business History - Creating Emerging Markets

    new materials generated by the Business History Initiative’s Creating Emerging Markets project could transform research and teaching in management studies and business history in Latin America. Scholars and educators came from leading... View Details
    • November 2021 (Revised December 2022)
    • Case

    Farfetch: Digital Transformation for Luxury Brands

    By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
    Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
    Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Fashion Industry; Retail Industry; Web Services Industry; Technology Industry; United Kingdom; Europe; Portugal; China
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    • 07 Nov 2022
    • Blog Post

    Creating Emerging Markets Sustainability Series - COP27 and the Climate Crisis

    Creating Emerging Markets Sustainability Series – COP27 and the Climate Crisis Cover image features Helmy Abouleish (left) and Runa Khan (right). In recognition of the 2022 UN Climate Change Conference (COP27) in Sharm El-Sheikh, Egypt... View Details
    • 2020
    • Working Paper

    Paying It Backward and Forward: Expanding Access to Convalescent Plasma Therapy Through Market Design

    By: Scott Duke Kominers, Parag A. Pathak, Tayfun Sönmez and M. Utku Ünver
    COVID-19 convalescent plasma (CCP) therapy is currently a leading treatment for COVID-19. At present, there is a shortage of CCP relative to demand. We develop and analyze a model of centralized CCP allocation that incorporates both donation and distribution. In order... View Details
    Keywords: COVID-19; Convalescent Plasma; Vouchers; Health Pandemics; Health Care and Treatment; Resource Allocation; Market Design
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    • 28 May 2019
    • Research & Ideas

    Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

    it will make investors more wary of engaging in the capital markets.” Two Supreme Court decisions, although not the only reasons, appear to have made a difference, according to the researchers. The rulings in Tellabs v. Makor (2007) and... View Details
    Keywords: by Martha Lagace; Financial Services; Accounting
    • 28 Jan 2015
    • Research & Ideas

    Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

    Republican presidential candidates, but the results could help many marketing teams decide how to allocate scarce resources between mass advertising and personal selling efforts, or, as the researchers call it, between the air war and the... View Details
    Keywords: by Dina Gerdeman
    • June 2012 (Revised December 2017)
    • Case

    Marc Rich and Global Commodity Trading

    By: Geoffrey Jones and Espen Storli
    Examines the career of Marc Rich, the world's leading commodity trader before his criminal indictment in the United States in 1983. The case surveys the historical growth of commodity trading, especially in metals, from the late nineteenth century, and its evolving... View Details
    Keywords: Commodity Market; Natural Resources; Metals and Minerals; Business History; Entrepreneurship; Service Industry; Mining Industry; Africa; Europe; Middle East; North and Central America; Israel; South Africa; Iran
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    • 30 Jun 2009
    • Research Event

    Business Summit: The Role of Business Leaders in Sustaining Market Capitalism

    Rahul Bajaj, Chairman, Bajaj Auto Ltd.Nancy M. Barry, President, Nancy Barry AssociatesBertrand P. Collomb, Honorary Chairman and Director, LafargeJorge Paulo Lemann, Founder, InBevDavid Murray, Chair of the Board, Guardians of the Future FundGustavo Roosen, Chairman,... View Details
    Keywords: Re: Multiple Faculty
    • 06 Jan 2003
    • What Do You Think?

    China: The Next Big Market Opportunity or the Next Big Bubble?

    Summing Up Those with firsthand experience suggest, in response to this month's column, that few CEOs with a reason to be there can forego investment in China. However, there is a reason why involvement today is most likely to be as a customer of China's global... View Details
    Keywords: by James Heskett
    • 17 Nov 2022
    • Blog Post

    Creating Emerging Markets Sustainability Series - The Future of Green Building

    Creating Emerging Markets Sustainability Series – The Future of Green Building Cover image features Christoph Schiess (left) and Jim Damalas (right). Over the course of the 2022 UN Climate Change Conference (COP27) held in Sharm... View Details
    • June 2012
    • Case

    Siemens AG: Key Account Management

    By: Thomas Steenburgh, Michael Ahearne and Elena Corsi
    The key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been... View Details
    Keywords: Key Account Management; Commercialization; Marketing; Marketing Management; Engineering; Marketing Strategy; Customer Relationship Management; Profit; Problems and Challenges; Electronics Industry; Consumer Products Industry; Europe
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    • 24 Oct 2013
    • Working Paper Summaries

    When $3+$1 > $4: The Effect of Gift Salience on Employee Effort in an Online Labor Market

    Keywords: by Duncan Gilchrist, Michael Luca & Deepak Malhotra
    • April 2014 (Revised July 2017)
    • Case

    The Tate's Digital Transformation

    By: Jill Avery
    John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details
    Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom
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    • Fast Answer

    Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research

    trend and forecast coverage across 10 major commercial real estate sectors, 275+ markets, and 3,000+ submarkets. Includes market transactions and performance trends. FactSet
    A comprehensive platform used to analyze financial data... View Details
    • 25 Apr 2014
    • Research & Ideas

    To Pay or Not to Pay: Argentina and the International Debt Market

    that many believe helped the sovereign lending market evolve on a grand scale. It also led to a wave of litigation that did little more than disrupt or delay sovereign debt restructurings. Over the next two... View Details
    Keywords: by Laura Alfaro
    • Web

    Oral History, Business History and Business Archives in India - Creating Emerging Markets

    growth of business history in India. Geoffrey Jones (Business History Initiative) discussed the Creating Emerging Markets project and how the oral histories being generated were being used in both teaching and research. Chinmay Tumbe... View Details
    • 19 Sep 2024
    • Blog Post

    A Day at Royal FloraHolland: The Epicenter of the Global Flower Market

    house offered a unique lens into the vibrant global horticulture industry. RFH’s Dominant Global Position: Dominant Position in the Flower Supply Chain RFH's dominant position in the flower supply chain is intriguing. As a marketplace, it connects growers with buyers,... View Details