Twitter - Publications - Faculty & Research

20 Mar 2013
Research & Ideas

How CEOs Sustain Higher-Ambition Goals

he had to handle the situation carefully so the company wouldn't set a precedent, and he was able to announce on Twitter that he had solved the student's problem. "We got 30 million impressions in two days," he said. "How much advertising... View Details

Keywords: by Dina Gerdeman

01 Jun 2016
News

How Do We Win the Cyberwar?

to a scale and size where the attackers are actually modifying their behavior based on what we do.” Of course, not all attackers go right at the wall. Some of the biggest hacks rely on human error to walk them through the front door. When the Associated Press’s View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

01 Dec 2020
News

New News

discourse based on an underlying set of facts. We’re actively thinking about it but we have not yet built it. SS: South Asian journalists often joke, “Don’t get the Brown community started on Twitter or Instagram.” An article we did on... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

picture. Furthermore, in both contexts, communications postadoption influenced engagement, albeit in different ways. Firm-to-customer communications, through company posts to Twitter and blog entries, had varying effects on customer... View Details

Keywords: Dina Gerdeman

27 Mar 2012
First Look

First Look: March 27

it and demonstrates why the easy short-term choice is often the most perilous in the long-term. The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining... View Details

Keywords: Carmen Nobel

09 Jun 2015
First Look

First Look: June 9, 2015

CEO, and Gianfranco Ferrari, the chair of his board and senior BCP executive, must decide whether to go forward and, if so, at what price. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315030-PDF-ENG Harvard Business School Case 915-027 Resuscitating... View Details

Keywords: Sean Silverthorne

Web

2016 Symposium - Race, Gender & Equity

and service in the Mayborn School of Journalism at the University of North Texas. By night, she can be found on Twitter talking politics and live-tweeting her favorite Shondaland shows. She's living every new Ph.D.'s dream -- people are... View Details

11 Apr 2018
News

The First Five Years: Regan Turner (MBA 2013)

first, and those of himself or herself last. It follows then that a great leader is first to take the blame and last to take recognition. This permeates the Marine culture, and still helps guide and inform my decisions and actions today.’” Follow Regan on View Details

Web

2019 Symposium - Race, Gender & Equity

advisory councils of the Center for Democracy and Technology, VIDA, and Common Sense Media. Follow her on Twitter at @schemaly, find her in Facebook on her author page, and learn more at www.SorayaChemaly.com Dolly Chugh Dolly Chugh is an... View Details

11 Sep 2018
News

Bringing Government Up to Code

current events really are helping us all see that society is not working for a lot of people. And the question I get a lot is, well, should I go be a product manager at Twitter and really learn some of the skills of the trade first and... View Details

08 May 2012
First Look

First Look: May 8

case:http://cb.hbsp.harvard.edu/cb/product/712028-PDF-ENG Social Strategy at American Express Mikołaj Jan Piskorski and David ChenHarvard Business School Case 712-447 American Express has developed a number of strategic partnerships with Facebook, Foursquare, and View Details

Keywords: Carmen Nobel

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

managers were women. Google’s disclosures led other major tech companies to follow suit. Apple (98,000 employees) and Twitter (3,300 employees), for instance, reported similar overall percentages: about 70 percent men and 30 percent... View Details

Keywords: April White

04 Oct 2018
News

“A Shout Through Time”

because I am also an alumnus, I could use the database. Morrell: So Piero, who graduated from HBS's General Management Program in 2013, looks up Tim Perzyk in the HBS Alumni directory and finds his Twitter account. Ricci: But, I spotted... View Details

Web

2023 Symposium - Race, Gender & Equity

University Press and ‘The Banker Ladies’ by the University of Toronto Press. Prior to becoming an academic, she worked for more than 16 years in a number of global organizations in economic development. Follow The DISE Collective at www.Africanaeconomics.com and View Details

10 Mar 2021
News

Next Normal

Revolution. Copyright © 2021 by Tsedal Neeley. Reprinted with permission from HarperBusiness, an imprint of HarperCollins Publishers. PART TWO All by Myself What have you learned about yourself and your work in the new remote reality? Alumni weigh in via View Details

26 Jan 2016
First Look

January 26, 2016

the future with great accuracy, they won't say what will cause an event or why. They'll tell you which magazine articles are likely to be shared on Twitter without explaining what motivates people to tweet about them, for instance. To... View Details