Publications

2020
Case

Brightline: Targeting a Successful Future with High Speed Rail

By: Andrew J. Hoffman

High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of... View Details

Keywords: Environmental Sustainability; Marketing Strategy; Segmentation; Transportation Industry

June 2001
Case

Bang Networks- The First Customer (A)

By: Jay O. Light and Mary N. Caravella

In November 2000, six-month-old start-up Bang Networks is preparing a proposal for its first paid subscription contract. The recent MBA founders of the new San Francisco--based company believe they have a unique new solution for effective delivery of real-time Web... View Details

Keywords: Business Startups; Negotiation Tactics; Internet and the Web; Valuation; Value Creation; Negotiation Preparation; Information Technology Industry; San Francisco

05 Jul 2022
What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

those days, there was fascination with air freight and the trade-off of inventory and transportation costs—as in spending more for air transport in order to spend less on owning inventory, thereby optimizing... View Details

Keywords: by James Heskett; Transportation; Transportation; Transportation

January 1995 (Revised June 1997)
Case

Walt Disney Company, 1994: A Tumultuous Year

By: David J. Collis and Elizabeth Wynne Johnson

Focuses on a six-month period in 1994, during which the company experienced a series of dramatic upheavals. The events described include: 1) the sudden death of company president Frank Wells; 2) a health crisis facing Chairman Michael Eisner; 3) the "departure" of... View Details

Keywords: Business Divisions; Business Exit or Shutdown; Business Startups; Resignation and Termination; Crisis Management; United States

September 1995 (Revised December 2018)
Case

Managing Innovation at Nypro, Inc. (A)

By: Clayton M. Christensen and Rebecca Voorheis

Nypro is the world's leading injection molder of precision plastic parts, operating a global network of 21 plants. Nypro's strategy is for each plant to offer identical capabilities, because its customers are global companies with worldwide sourcing needs. The case... View Details

Keywords: Globalized Firms and Management; Innovation and Management; Operations; Performance Consistency; Manufacturing Industry

July – August 2011
Article

Evolve (Again)

By: Rosabeth M. Kanter

Frenzy over social networks and interactive media can produce equally overhyped predictions that everything will change, not to mention money-losing investments in silly ventures. Separating enduring strategic lessons from the hype can help avoid a new crash. Hint: the... View Details

Keywords: Business Startups; Venture Capital; Investment; Technological Innovation; Organizational Change and Adaptation; Partners and Partnerships

February 2005
Article

Managing the Ecosystem

By: Marco Iansiti

The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain... View Details

Keywords: Integrated Corporate Reporting; Partners and Partnerships; Industry Clusters; Customers; Markets; Situation or Environment; Banks and Banking; Insurance; Software

30 Mar 2016
News

Mastering a Facebook World

24 Jan 2024
Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

pressure to fix the MAX fuselage panel and win back market share. However, his real task must be to restore Boeing’s culture of aviation excellence—a long-term project that is the only real solution to restore this once iconic company to... View Details

Keywords: by Bill George; Air Transportation; Air Transportation; Air Transportation

January 2022
Case

Bee-ing Better at Bombas

By: Elizabeth A. Keenan, Youngme Moon and John Masko

David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)

April 1995 (Revised July 1997)
Case

General Instrument (A)

A manufacturer of cable TV transmission equipment is faced with redesigning its network of international plants that make set-top converters and decoders. One possibility is to have each plant dedicated to manufacturing and engineering support for different product... View Details

Keywords: Technology; Organizational Change and Adaptation; Manufacturing Industry; Media and Broadcasting Industry

20 Jul 2012
News

Use Social Media to Partner with Customers and Improve Service

July 2024
Case

Stellar Development Foundation

By: Shai Benjamin Bernstein, Scott Duke Kominers and George Gonzalez

Blockchain pioneer Stellar Development Foundation oversees one of the earliest and largest crypto networks (Stellar) and the management of its native token XLM. The foundation partnered with cross-border payments provider MoneyGram to help on and off-ramp... View Details

Keywords: Blockchain; Cryptocurrency; Payments; Business or Company Management; Networks; Partners and Partnerships; Currency; Entrepreneurship; Technology Industry

09 Sep 2010
Working Paper Summaries

Boundary Spanning in a For-Profit Research Lab: An Exploration of the Interface Between Commerce and Academe

Keywords: by Christopher C. Liu & Toby E. Stuart; Biotechnology

March 1992 (Revised September 1996)
Case

ABB Deutschland (C1)

By: Hugo Uyterhoeven

ABB Germany faces some newly emerging strategic and organizational challenges resulting from Europe 1992 and German reunification. In terms of organization, ABB Germany has created a holding company and has separated operations and service activities into legally... View Details

Keywords: Business Divisions; Organizations; Outcome or Result; Problems and Challenges; Opportunities; Corporate Strategy; Germany

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

below Ohio’s well-publicized Vax-a-Million lottery campaign, where per-person costs were $68, and it’s lower than the $88 to $380 cost per person for flu vaccination campaigns in the US. Along the way, the team also provided takeaways to Facebook. They helped to... View Details

Keywords: by Scott Van Voorhis; Health; Technology

April 2019 (Revised March 2020)
Case

Handy: The Future of Work? (A)

By: Nien-hê Hsieh and Kieron Stopforth

Witnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy’s founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments... View Details

Keywords: Employment; Working Conditions; Entrepreneurship; Compensation and Benefits; Internet and the Web; Ethics; Fairness; Service Industry; United States

July 2014 (Revised December 2016)
Case

EcoMotors International

By: John D. Macomber and Hermes Alvarez

Eco-Motors, funded in part by Khosla Ventures, has to decide how to go to market with a new technology for internal combustion engines for automotive and industrial use. The OPOC engine has opposed pistons and is a two-stroke engine, as compared to a more traditional... View Details

Keywords: Technological Innovation; Business Model; Customer Value and Value Chain; Engineering; Manufacturing Industry; Green Technology Industry; Auto Industry