Publications
Publications
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(1,110)
- Faculty Publications (468)
- February 2007
- Supplement
South African Airways (B)
By: Joshua D. Margolis, Laura Morgan Roberts and Laura Winig
Keywords: Air Transportation Industry
- January 2007 (Revised August 2007)
- Case
Lobbying for Love? Southwest Airlines and the Wright Amendment
By: Felix Oberholzer-Gee, Dennis A. Yao, Libby Cantrill and Patricia Wu
The fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW)... View Details
- December 2006 (Revised January 2007)
- Case
Restructuring Navigator Gas Transport Plc
By: C. Fritz Foley
How should creditors pursue their claims in a multi-jurisdiction bankruptcy? David Butters, Managing Director at Lehman Brothers, negotiates a restructuring of Navigator Gas Transport, a shipping company that is headquartered in Switzerland, incorporated in the Isle of... View Details
- November 2006 (Revised March 2010)
- Case
Two Ways to Fly South: Lan Airlines and Southwest Airlines
By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell
To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke... View Details
- November 2006
- Case
Introducing Frequent Flyer Programs
By: Dennis A. Yao
Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981. View Details
- September 2006 (Revised November 2013)
- Case
Airbus vs. Boeing (A)
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
- September 2006 (Revised September 2007)
- Supplement
Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (C): Developments from 1996 to 1999
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (D): 2000
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (E): 2001
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (F): 2002-2006
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
- July 2006 (Revised June 2007)
- Case
Cathay Pacific
By: F. Warren McFarlan, Waishun Lo and Fred Young
Explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia. View Details
- July 2006
- Case
Boeing's e-Enabled Advantage
By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability. View Details
- February 2006
- Case
Fraikin SA
By: W. Carl Kester, Vincent Marie Dessain and Monika Stachowiak
Provides an example of a so-called "whole business" securitization. In early 2004, Fraikin, France's leading industrial vehicle rental company, compares several alternatives for refinancing a large bridge loan within a year. Presents three primary options: a classic... View Details
- January 2006 (Revised July 2016)
- Case
Gordon Bethune at Continental Airlines
By: Nitin Nohria, Anthony Mayo and Mark Benson
A $385 million loss for the final months of fiscal year 1994 signaled Continental might go bankrupt. Could new CEO Gordon Bethune turn Continental around? Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a... View Details
- January 2006 (Revised December 2006)
- Case
Toyota Motor Corporation: Launching Prius
By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details
- January 2006 (Revised July 2007)
- Case
Juan Trippe and Pan American World Airways
By: Nitin Nohria, Anthony Mayo and Mark Rennella
A fascination with flight and a forceful personality helped to create a market for air travel and shape the modern airline industry. Masterfully wielding his power and influence, Juan Trippe built Pan American Airways by combining bold moves and blind ambition. Across... View Details
- December 2005 (Revised May 2009)
- Case
C.R. Smith and the Birth of American Airlines
By: Anthony Mayo and Laura Gaie Singleton
Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details
- September 2005 (Revised March 2006)
- Teaching Note
Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)
By: Jan W. Rivkin
- July 2005
- Teaching Note
Royal Caribbean Cruises Ltd.
Teaching Note to (9-304-019). View Details
Keywords: Air Transportation Industry