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  • All HBS Web  (12,689)
    • People  (26)
    • News  (3,636)
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  • June 2020
  • Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Food and Beverage Industry; United States; China; Africa; Latin America
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Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Teaching Note 520-130, June 2020.
  • January 2011
  • Supplement

BBC America Showreel, Fall 2007

By: John A. Quelch
HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details
Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States
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Quelch, John A. "BBC America Showreel, Fall 2007." Harvard Business School Video Supplement 511-706, January 2011.
  • April 2009
  • Case

The First Global Financial Crisis of the 21st Century

By: Laura Alfaro and Renee Kim
The global economy was expected to suffer from negative growth for the full year in 2009, a phenomenon not seen since World War II. While the U.S. subprime mortgage disaster was blamed as the original instigator, it was noted that the "global imbalances" of the U.S.... View Details
Keywords: Financial Crisis; Mortgages; Globalized Economies and Regions; Policy; International Relations; Business and Government Relations; Conflict and Resolution
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Alfaro, Laura, and Renee Kim. "The First Global Financial Crisis of the 21st Century." Harvard Business School Case 709-057, April 2009.
  • 2008
  • Working Paper

The Decentering of the Global Firm

By: Mihir A. Desai
This paper describes recent changes in the relationship between firms and nation states. Firms are typically linked to the nation in which they began and are considered to have fixed national identities. While firms have reallocated various activities around the world... View Details
Keywords: Business Headquarters; Geographic Location; Globalized Firms and Management; Policy; Business and Government Relations
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Desai, Mihir A. "The Decentering of the Global Firm." Harvard Business School Working Paper, No. 09-054, October 2008.
  • 2004
  • Book

Global Strategy and Organization

By: Anil K. Gupta and Vijay Govindarajan
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. View Details
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Gupta, Anil K., and Vijay Govindarajan. Global Strategy and Organization. Hoboken, NJ: John Wiley & Sons, 2004.
  • Program

Rising Generation in the Family Enterprise

involved with taking over a family enterprise, along with the critical tensions facing you as a member of the rising generation. Away from your... View Details
  • 02 Oct 2000
  • Research & Ideas

The Dubious Logic of Global Megamergers

actually been marked by steady decreases in concentration since World War II. Executives, they write, "need to break free of the biases that lead them to pursue larger and... View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar
  • Teaching Interest

Global Strategy and Implementation

Professor Vijay Govindarajan

This course focuses on the challenges of developing and implementing strategies in global industries. The aim is to provide students with a conceptual and practical understanding of the strategic and organizational... View Details

  • February 2021 (Revised March 2023)
  • Supplement

The Coronavirus (COVID-19) Pandemic and the Global Economy (B)

By: Alberto Cavallo and Christian Godwin
By December 2020, the COVID-19 pandemic had swept across the globe, creating widespread disruption in all aspects of everyday life. Almost 90 million people had been infected and nearly two million had died from the disease. By this point in the pandemic—a year since... View Details
Keywords: COVID-19 Pandemic; Economy; Health Pandemics; Economic Slowdown and Stagnation; Global Range; Crisis Management; Disruption
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Cavallo, Alberto, and Christian Godwin. "The Coronavirus (COVID-19) Pandemic and the Global Economy (B)." Harvard Business School Supplement 721-434, February 2021. (Revised March 2023.)
  • March 2009 (Revised June 2012)
  • Case

Denmark: Globalization and the Welfare State

By: Arthur A. Daemmrich and Benjamin Kramarz
This case describes how Denmark has balanced the impacts of globalization, including outsourcing and movement of labor, with its social welfare offerings. Reforms implemented during the past two decades drove down unemployment, promoted new company formation, and put... View Details
Keywords: Macroeconomics; Trade; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Job Cuts and Outsourcing; Employment; Welfare or Wellbeing; Denmark
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Daemmrich, Arthur A., and Benjamin Kramarz. "Denmark: Globalization and the Welfare State." Harvard Business School Case 709-015, March 2009. (Revised June 2012.)
  • April 2017
  • Teaching Note

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A, B, C, D)

By: Tsedal Neeley and Nathan Overmeyer
Teaching Note for HBS Nos. 417-068, 417-069, 417-070, and 417-071. View Details
Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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Neeley, Tsedal, and Nathan Overmeyer. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A, B, C, D)." Harvard Business School Teaching Note 417-084, April 2017.
  • March 2011 (Revised December 2017)
  • Background Note

The IMF: The Washington Consensus, the Critics, and the New Challenges as China Rises

By: Rafael M. Di Tella, Natalie Kindred and Monica Baraldi
How the International Monetary Fund (IMF) defines and carries out its mandate has evolved considerably since 1944, when it was founded to serve a vital but narrow function in maintaining the global foreign exchange system and thus enabling international trade. This... View Details
Keywords: History; International Finance; Globalized Economies and Regions; Trade; Financial Institutions; Macroeconomics; Financial Services Industry
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Di Tella, Rafael M., Natalie Kindred, and Monica Baraldi. "The IMF: The Washington Consensus, the Critics, and the New Challenges as China Rises." Harvard Business School Background Note 711-040, March 2011. (Revised December 2017.)
  • Research Summary

GLOBALIZATION AND STRATEGY

Pankaj Ghemawat is engaged in a substantial stream of work on globalization and strategy. On the research front, this has involved a particular focus on the levels and dynamics of cross-border market integration, location-specificity and persistent sources of... View Details
  • 2011
  • Working Paper

The Institutional Logic of Great Global Firms

By: Rosabeth Moss Kanter
Theories of the firm have been dominated by a legacy of ideas from early industrialization that pose zero-sum opposition between capital and labor (or capital and nearly everything else), differentiating the economy from society and often posing irreconcilable... View Details
Keywords: Economy; Capital; Globalized Firms and Management; Labor; Corporate Social Responsibility and Impact; Practice; Conflict of Interests; Social Issues; Theory
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Kanter, Rosabeth Moss. "The Institutional Logic of Great Global Firms." Harvard Business School Working Paper, No. 11-119, May 2011.
  • June 2015 (Revised January 2017)
  • Case

Epistar and the Global LED Market

By: Willy C. Shih, Chen-Fu Chien and Hung-Kai Wang
It took BJ Lee many years to learn how to navigate the patent minefield that was the global LED industry. When his company was first spun off from the Industrial Technology Research Institute in Taiwan, he thought the essence of a good IP strategy was to develop a... View Details
Keywords: Intellectual Property Management; Patenting; Patent Litigation; Intellectual Property; Patents; Electronics Industry; Semiconductor Industry; Asia; United States; Japan; Taiwan
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Shih, Willy C., Chen-Fu Chien, and Hung-Kai Wang. "Epistar and the Global LED Market." Harvard Business School Case 615-053, June 2015. (Revised January 2017.)
  • 2010
  • Book

Beauty Imagined: A History of the Global Beauty Industry

By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry
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Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
  • 03 Apr 2006
  • Research & Ideas

The Competitive Advantage of Global Finance

consequence of these developments, these firms now face a wide variety of governmental regulations and institutional environments around the... View Details
Keywords: by Sean Silverthorne; Financial Services
  • Article

The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both

By: David A. Moss and Gibbs A. Johnson
Keywords: Insolvency and Bankruptcy
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Moss, David A., and Gibbs A. Johnson. "The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both." American Bankruptcy Law Journal 73, no. 2 (Spring 1999): 311–351. (Winner of American Bankruptcy Law Journal Editors' Prize Given annually for the best article to appear in the journal​.)
  • 02 Nov 2020
  • Blog Post

WE RISE

though, was the additional obstacles that came from fundraising while female. “Trying to explain the needs and consumer behavior of women buying... View Details
Keywords: Entrepreneurship; Other Financial Services; Venture Capital / Private Equity
  • 1998
  • Working Paper

The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both?

By: David A. Moss and Gibbs A. Johnson
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Moss, David A., and Gibbs A. Johnson. "The Rise of Consumer Bankruptcy: Evolution, Revolution, or Both?" Harvard Business School Working Paper, No. 98-104, October 1998.
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