The Boston Beer Company - Publications - Faculty & Research

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and View Details

Keywords: by Sarah Jane Gilbert; Sports

How Women Interns are Making a Major Impact on Boston's Tech Scene this Summer

Tech startups are often associated with Silicon Valley and men. To contrast that perception, we went on a quest to find some of the women interning at Boston startups this summer; to talk to some of the people hiring them; and explore how these companies are... View Details

11 Jul 2017
News

Bad For Business?

26 Jan 2024
Blog Post

Access Real-World Employment Data from HBS Alumni with the Career Trends Tool

in Boston with my level of experience?” “I’m entering salary negotiations with my current software company and want to understand if the stock options offered are in line with... View Details

Web

Meet the Tech Club - Recruiting

industry skills. Each year, we provide robust recruiting opportunities and foster meaningful social and professional connections among our 450+ club members, the broader HBS community, and the extended View Details

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

therefore, become unique local centers of innovation for the likes of mutual funds, venture capital, and biotechnology in Greater Boston or aircraft equipment and design, boat and shipbuilding, and metal... View Details

Keywords: Re: Michael E. Porter

Web

Gallery - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising Products Trade Catalogs Trade... View Details

February 2003 (Revised October 2003)
Case

Cable Data Systems

By: Paul W. Marshall and Todd H Thedinga

Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation... View Details

Keywords: Selection and Staffing; Employment; Forecasting and Prediction; Urban Scope; Cost Management; Infrastructure; Labor Unions; Demand and Consumers; Demographics; Media and Broadcasting Industry; Telecommunications Industry; Boston

Citation

Find at Harvard

18 Aug 2021
News

Alumni on the Black Lives Matter Movement

dismantling systemic racism and all of its various and insidious forms, within institutions in Boston and across the other 350 cities and towns in the Commonwealth of... View Details

17 Jan 2020
News

Trump’s China tariffs have not caused Americans to pay $1,000 more a year. Here’s why.

20 Aug 2018
Blog Post

Summer Snapshot: Interning for the City of Philadelphia

been personally meaningful to have the opportunity to contribute to my hometown. Getting to intern for the City of Philadelphia the same year the... View Details

Keywords: Nonprofit / Government

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for... View Details

Keywords: by Dina Gerdeman

Web

Bibliography - The Art of American Advertising

Greenwood Press, 1990. Pancoast, Chalmers Lowell. Trailblazers of Advertising: Stories of the Romance and Adventure of the Old Time Advertising Game . New York: Frederick H. Hitchcock, 1926. Pierce, Sally,... View Details

September 2020
Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley

In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details

Citation

Educators

Web

Laying Down the Principles: Management - Railroads and the Transformation of Capitalism | Harvard Business School/title>

Charles E. Perkins, "Organization of the Railroads," XVI, Personal Papers, 1885, in The Railroads: Pioneers in Modern Management , Alfred Chandler, ed., New York: Arno Press, 1979. General Rules and... View Details

Shikhar Ghosh

Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

maximizing regional opportunities. Ghemawat discusses five regional strategies while leaving the meaning of a "region" open for interpretation. This excerpt describes the challenges of designating... View Details

Keywords: by Pankaj Ghemawat

06 Dec 2017
Blog Post

The 23rd Annual Harvard Business School Tech Conference

Carolyn Everson, Vice President of Global Marketing Solutions at Facebook. The highlight of this session was when Carolyn shared a story about how one day she received a fax from Pets.com, a company she had... View Details

Keywords: Technology

26 Apr 2024
Blog Post

How I Spent my 2+2 Deferral: Matthew Young

to work in Boston with an HBS alum who took me to visit campus for the first time. Business school was something I had been aware of, but after hearing her talk about HBS and walking around View Details

01 Mar 2012
News

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