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Publications

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    • All HBS Web  (1,991)
      • Faculty Publications  (416)

      Technology NetworksRemove Technology Networks →

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      • July 2009 (Revised March 2010)
      • Case

      Sotheby's & Christie's Inc.

      By: Ramon Casadesus-Masanell and Catherine Jane Wise
      The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details
      Keywords: Arts; Business Model; Restructuring; Economics; Auctions; Market Entry and Exit; Duopoly and Oligopoly; Operations; Competition
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      Casadesus-Masanell, Ramon, and Catherine Jane Wise. "Sotheby's & Christie's Inc." Harvard Business School Case 710-412, July 2009. (Revised March 2010.)
      • 2009
      • Working Paper

      Informed and Interconnected: A Manifesto for Smarter Cities

      By: Rosabeth Moss Kanter and Stanley S. Litow
      The need for a fresh approach to U.S. communities is more urgent than ever because of the biggest global economic crisis since the Great Depression. Through examination of the barriers to solving urban problems (and the ways they reinforce each other), this paper... View Details
      Keywords: Transformation; Investment; Urban Scope; Leadership; Safety; Civil Society or Community; Technology Networks; United States
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      Kanter, Rosabeth Moss, and Stanley S. Litow. "Informed and Interconnected: A Manifesto for Smarter Cities." Harvard Business School Working Paper, No. 09-141, June 2009.
      • Article

      How Social Networks Are Changing Everything

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "How Social Networks Are Changing Everything." Bloomberg Businessweek (May 6, 2009).
      • Article

      Social Networks Are the New Web Portals

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "Social Networks Are the New Web Portals." Bloomberg Businessweek Online (January 21, 2009).
      • January 2009 (Revised May 2011)
      • Case

      China Mobile's Rural Communications Strategy

      By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
      China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
      Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
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      Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
      • 2009
      • Other Unpublished Work

      Heterogeneous Technology Diffusion and Ricardian Trade Patterns

      By: William R. Kerr
      This study tests the importance of Ricardian technology differences for international trade. The developed panel includes both emerging and advanced economies, and particular attention is devoted to the variation exploited in empirical tests. The elasticity of export... View Details
      Keywords: Trade; Immigration; Competitive Advantage; Integration; Technology; United States
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      Kerr, William R. "Heterogeneous Technology Diffusion and Ricardian Trade Patterns". 2009.
      • December 2008
      • Teaching Note

      LinkedIn Corp., 2008 (TN)

      By: David B. Yoffie
      Teaching Note for [709426]. View Details
      Keywords: Internet and the Web; Social and Collaborative Networks; Rank and Position; Job Search; Revenue; Competition; Valuation; Financing and Loans; Mergers and Acquisitions
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      Yoffie, David B. "LinkedIn Corp., 2008 (TN)." Harvard Business School Teaching Note 709-432, December 2008.
      • November 2008 (Revised August 2011)
      • Case

      UnME Jeans: Branding in Web 2.0

      By: Thomas J. Steenburgh and Jill Avery
      This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
      Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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      Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
      • October 2008
      • Article

      The Small World of Investing: Board Connections and Mutual Fund Returns

      By: Lauren Cohen, Andrea Frazzini and Christopher J. Malloy
      This paper uses social networks to identify information transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers place larger bets on firms they are... View Details
      Keywords: Financial Markets; Information Management; Social and Collaborative Networks; Announcements; Investment Portfolio; Investment Return; Investment Funds; Asset Pricing; Governing and Advisory Boards
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      Cohen, Lauren, Andrea Frazzini, and Christopher J. Malloy. "The Small World of Investing: Board Connections and Mutual Fund Returns." Journal of Political Economy 116, no. 5 (October 2008): 951–979. (Winner of the Barclays Global Investors Award, Best Paper in Asset Pricing, European Finance Association 2007.)
      • 2008
      • Working Paper

      Opening Platforms: How, When and Why?

      By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
      Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
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      Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Opening Platforms: How, When and Why?" Harvard Business School Working Paper, No. 09-030, September 2008.
      • 2008
      • Working Paper

      The Architecture of Platforms: A Unified View

      By: Carliss Y. Baldwin and C. Jason Woodard
      The central role of "platform" products and services in mediating the activities of disaggregated "clusters" or "ecosystems" of firms has been widely recognized. But platforms and the systems in which they are embedded are very diverse. In particular, platforms may... View Details
      Keywords: Digital Platforms; Industry Clusters; Infrastructure; Information Infrastructure; Digital Platforms
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      Baldwin, Carliss Y., and C. Jason Woodard. "The Architecture of Platforms: A Unified View." Harvard Business School Working Paper, No. 09-034, September 2008.
      • Article

      Managing Proprietary and Shared Platforms

      By: Thomas R. Eisenmann
      In a platform-mediated network, users rely on a common platform, provided by one or more intermediaries, that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop... View Details
      Keywords: Governance Controls; Digital Platforms; Infrastructure; Competition; Cooperation; Information Infrastructure
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      Eisenmann, Thomas R. "Managing Proprietary and Shared Platforms." California Management Review 50, no. 4 (Summer 2008).
      • April 2008 (Revised May 2010)
      • Case

      Visions of Web 3.0

      By: Thomas R. Eisenmann and David Andrew Vivero
      Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details
      Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web
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      Eisenmann, Thomas R., and David Andrew Vivero. "Visions of Web 3.0." Harvard Business School Case 808-147, April 2008. (Revised May 2010.)
      • March 2008 (Revised March 2014)
      • Case

      Facebook

      By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
      As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
      Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry
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      Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Aaron Smith, David Chen, and Brian Feinstein. "Facebook." Harvard Business School Case 808-128, March 2008. (Revised March 2014.) (More Info.)
      • February 2008
      • Article

      Bandwidth Allocation in Peer-to-Peer File Sharing Networks

      By: Albert Creus Mir, Ramon Casadesus-Masanell and Andres Hervas-Drane
      We present a model of bandwidth allocation in a stylized peer-to-peer file sharing network. Given an arbitrary population of peers composed of sharers and freeriders, where all peers interconnect to maximize their allocated bandwidth, we derive the expected bandwidth... View Details
      Keywords: Information Infrastructure; Resource Allocation
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      Creus Mir, Albert, Ramon Casadesus-Masanell, and Andres Hervas-Drane. "Bandwidth Allocation in Peer-to-Peer File Sharing Networks." Computer Communications 31, no. 2 (February 2008): 257–265.
      • February 2008 (Revised June 2011)
      • Background Note

      Social Networks: The Portals of Web 2.0

      By: Stephen P. Bradley and Nancy Bartlett
      Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
      Keywords: Web; Technology; Networks; Information Technology Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)
      • February 2008
      • Article

      Where Do Transactions Come From? Modularity, Transactions, and the Boundaries of Firms

      By: Carliss Y. Baldwin
      This article constructs a theory of the location of transactions and the boundaries of firms in a productive system. It proposes that systems of production can be viewed as networks, in which tasks-cum-agents are the nodes and transfers—of material, energy and... View Details
      Keywords: Boundaries; Production; Market Transactions; Supply Chain; Management; Cost; Theory; Performance Productivity; Information Management; Complexity
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      Baldwin, Carliss Y. "Where Do Transactions Come From? Modularity, Transactions, and the Boundaries of Firms." Industrial and Corporate Change 17, no. 1 (February 2008): 155–195. (Selected as one of the top twenty articles in the first twenty years of publication, 1992-2011.)
      • January 2008
      • Article

      Learning the Fine Art of Collaboration

      By: Alan MacCormack and Theodore Forbath
      Innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities and operating in a coordinated manner. This collaborative model demands that firms develop different skills, yet despite this need, there is little guidance... View Details
      Keywords: Digital Platforms
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      MacCormack, Alan, and Theodore Forbath. "Learning the Fine Art of Collaboration." Forethought. Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 10–11.
      • 2008
      • Working Paper

      Product Development and Learning in Project Teams: The Challenges are the Benefits

      By: Amy C. Edmondson and Ingrid M. Nembhard
      The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details
      Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks
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      Edmondson, Amy C., and Ingrid M. Nembhard. "Product Development and Learning in Project Teams: The Challenges are the Benefits." Harvard Business School Working Paper, No. 08-046, January 2008.
      • November 2007 (Revised April 2008)
      • Case

      Hariyali Kisaan Bazaar: A Rural Business Initiative

      By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
      In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details
      Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India
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      Bell, David E., Nitin Sanghavi, Virginia Fuller, and Mary L. Shelman. "Hariyali Kisaan Bazaar: A Rural Business Initiative." Harvard Business School Case 508-012, November 2007. (Revised April 2008.)
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