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Publications

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  • All HBS Web  (372)
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    • News  (143)
    • Research  (151)
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Show Results For

  • All HBS Web  (372)
    • People  (1)
    • News  (143)
    • Research  (151)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (72)
← Page 15 of 372 Results →
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and leverage his reputation as a winning competitive chef to experiment with tastes and achieve... View Details
Keywords: Dina Gerdeman
  • Profile

Dana Hoffmann

HBS?’ spawned a sincere but pointed response: “I want to start a business,“ Hoffmann replied. She had been fortunate at Symantec and Apple to work on challenging projects without overbearing supervision. She got a taste of... View Details
  • 08 Apr 2008
  • First Look

First Look: April 8, 2008

economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its... View Details
Keywords: Martha Lagace
  • 22 Jul 2014
  • First Look

First Look: July 22

School Case 514-014 Gastón Acurio: A Recipe for Success Gastón Acurio, star chef and restaurateur from Peru, must decide whether and how to adapt his signature Peruvian cuisine to local tastes as he opens restaurants in new countries.... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2013
  • HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

the philosophy of "POP cuisine," which aims for accessibility to a broad audience, in terms of both taste and cost. He maintains that he keeps food costs down and flavors bright simply by buying ingredients only when they are in... View Details
Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage
  • Web

Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School

sensibility, Land conceived of his revolutionary system as a democratic art form and means of expression. "An enormous number of people who lack talent or inclination for the early arts, do have the taste for and the need for a simplified... View Details
  • 01 Sep 2017
  • News

A Jolt for the African Coffee Industry

to sit down, work, use Wi-Fi.” He unabashedly cites a “Starbucks-like feel” as the objective, although some essential parts of that experience may take even longer to develop than a taste for coffee. It’s unusual in Nigeria to offer only... View Details
Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade
  • 16 Jun 2020
  • Blog Post

Delivering Solutions During a Crisis: an Interview with Hans Kristian Furuseth

0-120 employees across nine countries in only six months. This experience in the beauty sector translated well to the needs of Zalando, an e-commerce beauty and fashion company, that later brought Furuseth on as Head of UK and Head of Nordics. It was at Zalando that... View Details
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
  • 01 Sep 2016
  • News

Alumni and Faculty Books for September 2016

economy. From sartorial taste and food habits to marriage and old age, from music and language to celebrities and censorship, he looks at over a hundred ads to study how the Indian consumer has changed over the past five decades and how... View Details
  • Profile

Marla Malcolm Beck

When most high school seniors were thinking about college applications and prom dates, Marla Malcolm Beck was thinking about business. Smart and athletic, Beck played volleyball and softball and she was accepted to the University of California at Berkeley. And in a... View Details
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

populous that drove a Toyota Prius in 2008, and the pro-environmental voting record of each city's delegates to the California legislature. They then matched cities that had adopted green-building policies to cities that had not. "We tried to match cities very... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 01 Mar 2010
  • News

Eric Schiffer

doesn’t matter if I like something. Another time we bought bottled water that came in assorted flavors, all very unusual. To get the deal we had to buy all four flavors, one of which was bamboo. It tasted as bad as it sounds. We finally... View Details
Keywords: Julia Hanna; Miscellaneous Store Retailers; Retail Trade
  • 03 Oct 2024
  • Blog Post

Van den Ende Rozen

everything from temperature to light intensity and humidity. Machines assist a small production team that cuts and bundles roses for sale. Image source: the authors Once cut, the flowers are handled differently depending on the tastes of... View Details
  • Web

Instant Photography Is Launched | Baker Library

understood that these characteristics both democratized his photographic system and set it apart from all others. He argued that “an enormous number of people who lack talent or inclination of the early arts, do have a taste for and the... View Details
  • 01 Oct 2002
  • News

What's Cookin'

employs an enviable tactic: "I eat," he laughs. "I'm always nibbling and testing - my favorite is our chocolate-chunk cookie." No Typical Days An excellent set of taste buds is one obvious asset in the food business, but other qualities... View Details
Keywords: Hanna, Julia
  • 08 Dec 2014
  • Research & Ideas

A Manager’s Guide to International Strategy

the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its "known" product line: In... View Details
Keywords: by Julia Hanna
  • 07 Oct 2011
  • Research & Ideas

The Steve Jobs Legacy

emotions. Bruce Harreld (Entrepreneurial Management) I met Steve Jobs many times over twenty years, and one word always comes to mind—passion. Steve was always passionate about everything he did. No detail was too small to escape his passion for what he called... View Details
Keywords: Re: Multiple Faculty; Computer; Technology
  • 26 Sep 2024
  • Blog Post

Syngenta Tomato Vision

Product Development & Marketing, where Product Development Specialists and Breeders explained the process for developing new tomato varieties. Many different factors (e.g., consumer preferences such as taste and shape, disease... View Details
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

the surface of your head, so you're never going to get to the deep areas of the brain with EEG," Karmarkar explains. The fMRI uses a giant magnet, often 3 Teslas strong, to track the blood flow throughout the brain as test subjects respond to visual, audio, or... View Details
Keywords: by Carmen Nobel; Consumer Products
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