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- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
possibly was another example unfolded. As reader Anna Johnson put it, “When the pressure to meet quarterly performance expectations against best-guess sales targets and a flesh pounding schedule take precedence, it’s not surprising that... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
“display set” of visible but unavailable options can exert these same types of influences on whether or not to choose a single (target) item. Across a series of experiments, purchase intent is increased when the display set and target are... View Details
Keywords: Sean Silverthorne
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
research can best help society by encouraging citizens to purchase products that will improve their own welfare. However, most researchers appear to have neglected consumers as even an indirect target audience for their work. By and... View Details
Keywords: by Max H. Bazerman
- 10 Mar 2008
- Research & Ideas
Encouraging Entrepreneurs: Lessons for Government Policy
matter where and at what price the money to fund an entrepreneurial venture comes from? The answer, it turns out, is that it does matter—a fact that policymakers may benefit from understanding as they look at ways to generate more... View Details
Keywords: by Julia Hanna
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
management of financial communication? Greg Miller: The French group Total and the British BP are both major players in the oil and gas industry, which is increasingly moving into the center of public interest due to its booming oil and gas View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
experiments to test theoretical predictions of why adoption may be low. Insurance purchase is sensitive to price, with an estimated extensive price elasticity of demand between -0.66 and -0.88. Credit constraints, identified through the... View Details
Keywords: Martha Lagace
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
tactic to encourage that diversity would be a revenue-sharing program that partitions content into different categories, with different benchmarks for success. "If your target audience is scientists, I'm not going to compare the... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
the products they are interested in purchasing online. This makes them less likely to browse, research, and compare prices across brick-and-mortar locations, and thus shoppers visit fewer stores per trip, resulting in a decline in overall... View Details
- 22 Jul 2014
- First Look
First Look: July 22
infringing on the NPEs' patents. We support these predictions using a novel, large dataset of patents targeted by NPEs. We show that NPEs on average target firms that are flush with cash (or have just had... View Details
Keywords: Sean Silverthorne
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By tracking the purchasing habits of its prey, marketers could respond with targeted advertising... View Details
- 24 Jul 2007
- First Look
First Look: July 24, 2007
to use its limited resources focusing on Home Depot or find a new target to forward their cause. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407097 Apollo Hospitals—First-World Health Care at... View Details
Keywords: Martha Lagace
- 09 Sep 2014
- First Look
First Look: September 9
patient. Schrader and his colleagues had to decide on which vaccines to focus and whether and how to target the drug companies that manufactured the vaccines or the quasi-government organizations (such as UNICEF and PAHO) and... View Details
Keywords: Sean Silverthorne
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Working PapersNone this week Cases & Course MaterialsCommon Agricultural Policy and the Future of French Farming Harvard Business School Case 707-027 Presents the history and evolution of the EU Common Agricultural Policy, from early View Details
Keywords: Martha Lagace
- 23 Sep 2014
- First Look
First Look: September 23
double-digit drop in stock price overnight. Questions were raised on the company's strategies pursued to meet such targets and on the validity of its three-year planning process. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53507 forthcoming Journal of Financial Economics Bubbles for Fama By: Greenwood, Robin, Andrei Shleifer, and Yang You Abstract—We evaluate Eugene Fama's claim that stock View Details
Keywords: Carmen Nobel
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two... View Details
Keywords: by Sean Silverthorne
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
agreement with each party as well as the value of having that person or group onboard. 3. Identify key relationships among the parties: who influences whom, who tends to defer to whom, who owes something to whom, and so on. 4. Focus on the most-difficult-to-persuade... View Details
Keywords: by James K. Sebenius
- 25 Apr 2017
- First Look
First Look at New Research, April 25
the disinterested shares. This article also identifies ways that the Delaware courts can encourage the use of these more potent devices when appropriate: through the threat of entire fairness review, the application of Revlon duties, and the weight given to the deal... View Details
Keywords: Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
are less responsive to changes in investment opportunities, especially in industries in which stock prices are most sensitive to earnings news. These findings are consistent with the notion that short-termist pressures distort investment... View Details
Keywords: Carmen Nobel