Publications

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

different scenarios between two competitive, for-profit firms. Can you talk about those findings? A: The method we use is a two-period game where in the first period (the strategy period) business models are chosen, and in the second period (the View Details

Keywords: by Julia Hanna; Web Services

November 1995 (Revised February 2017)
Case

Luna Pen (A)

By: Kathleen McGinn and Michael Wheeler

Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm. View Details

Keywords: Strategy; Law; Negotiation Tactics; Decision Choices and Conditions; Gender; Culture; Trademarks; Power and Influence; Germany; Taiwan

13 Jan 2021
Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

data-id=_/ej8BGQKx29V5JBMZ7gF3][/div] Like Mourinho, Flick did not shuffle players or staff, nor did he reform the playing style or tactical formation. He did not rebuild the club’s facilities as some of his precursors did. For example,... View Details

Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports

24 May 2022
Research & Ideas

Career Advice for Minorities and Women: Sharing Your Identity Can Open Doors

career-related outcomes. “There are lots of open questions,” says Chang. “We're talking about using this tactic in a one-off interaction asking for help, but we don't know what's going to happen if it’s a prolonged interaction.” Feedback... View Details

Keywords: by Pamela Reynolds

March 2023
Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details

04 Jun 2012
Research & Ideas

The Business of Life

Blockbuster's historical margins. History reveals Blockbuster's tactical error, of course: the company is bankrupt, while Netflix now has more than 25 million customers. Marginal thinking can be dangerous on a personal level, too.... View Details

Keywords: by Carmen Nobel

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

who devise new strategies but fail to underpin them with detailed plans for marketplace execution. Emergent strategies are only as good as their execution. Sound execution requires not only attention to detailed planning, but adaptability to changing market conditions... View Details

Keywords: by Martha Lagace

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning to gain new knowledge about current and potential market segments. “It might be that people on the bus use their cell phones more,” Amano posits, “so they just tend to buy cell phones more often.” Personalization vs. privacy Managers who implement marketing... View Details

Keywords: by Kristen Senz

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

to Tactics Drivers such as globalization, deregulation, and technological change are profoundly changing the competitive game. Scholars and practitioners agree that the fastest-growing firms in this new environment appear to have taken... View Details

Keywords: by Staff

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

across a variety of countries and sectors. The results of this exploration show that managers are trying to ensure safety and maintain profitability with tremendous energy and creativity. While specific tactics vary by company, they share... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

April 1995 (Revised March 1996)
Background Note

Framing and Negotiation

How can framing--alternative description of an object, event, or situation--can be used effectively in negotiation? A real estate dialog is used to illustrate three common varieties of framing: losses versus gains; short and long horizons; and aggregation and... View Details

Keywords: Negotiation Tactics

March 2017
Article

Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others

By: Todd Rogers, Richard Zeckhauser, F. Gino, Michael I. Norton and Maurice E. Schweitzer

Paltering is the active use of truthful statements to convey a misleading impression. Across two pilot studies and six experiments, we identify paltering as a distinct form of deception. Paltering differs from lying by omission (the passive omission of relevant... View Details

Keywords: Deception; Lying; Paltering; Risk; Ethics; Negotiation Tactics

Read Now

August 1996 (Revised December 1996)
Background Note

Two Psychological Traps in Negotiation

Two psychological traps, anchoring and framing, and their role in negotiation are described. The anchoring section describes how first or opening offers can be used effectively in negotiation. Examines how opening offers serve as an anchor, changing one side's... View Details

Keywords: Negotiation Tactics

June 2002 (Revised March 2011)
Supplement

Discount & Hawkins Openings: Highlights of the Transcript

By: Michael A. Wheeler

This case presents a transcript of a video that illustrates two possible ways that two professional negotiators might perform in a negotiation simulation. It ighlights two possible "openings" of the negotiation, displaying possible ways value might be created and/or... View Details

Keywords: Value Creation; Negotiation Tactics

April 1995 (Revised June 1995)
Background Note

Anchoring and First Offers in Negotiation

Describes how first or opening offers can be used effectively in negotiation. Examines how opening offers serve as an anchor, changing one side's perception of the other side's bottom line and hence the set of possible outcomes. View Details

Keywords: Negotiation Tactics; Negotiation Offer

2019
Working Paper

How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS

By: James K. Sebenius

A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and media landscapes and even our polarized politics. In December of that year, Rupert Murdoch’s fledgling Fox Network unexpectedly... View Details

Keywords: Bargaining; Football; Negotiation; Sports; Media; Negotiation Tactics

Read Now

May 2013
Article

How to Negotiate with VCs

By: Deepak Malhotra

VC-entrepreneur partnership agreements often contain flaws that become highly damaging as the parties come up against issues of power, trust, and much more. Yet many of the flaws are systematic and predictable—and hence preventable. The author, a longtime consultant to... View Details

Keywords: Venture Capital; Negotiation Tactics; Entrepreneurship

October 1999 (Revised March 2000)
Background Note

Venture Capital Negotiations: VC versus Entrepreneur

By: Robert J. Robinson and Noam T. Wasserman

Introduces students to the challenging negotiations between venture capitalists and entrepreneurs. Explores interests, sources of negotiating power, barriers to reaching agreement, and common contractual terms. Describes how the parties try to reduce information... View Details

Keywords: Negotiation Tactics; Venture Capital; Entrepreneurship; Financial Services Industry

April 16, 2021
Article

A Playbook for Negotiators in the Social Media Era

By: James K. Sebenius, Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg and Paul Levy

The disruptive effects of social media have been felt in virtually every corner of the world. Yet the information revolution has been largely ignored in the field of negotiation. Through a series of case studies we explore how savvy practitioners can ethically harness... View Details

Keywords: Negotiation Analysis; Bargaining; Negotiation; Analysis; Negotiation Tactics; Social Media; North America