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Publications

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  • All HBS Web  (365)
    • News  (103)
    • Research  (169)
    • Events  (2)
    • Multimedia  (6)
  • Faculty Publications  (78)

Show Results For

  • All HBS Web  (365)
    • News  (103)
    • Research  (169)
    • Events  (2)
    • Multimedia  (6)
  • Faculty Publications  (78)
← Page 15 of 365 Results →
  • 16 Nov 2020
  • Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

spirit. They must show that a winning team benefits everyone and certainly strengthens the team/company/country against the competition. They must invoke stirring symbols and grassroots heroes that a range of people can identify with. And... View Details
Keywords: by Sean Silverthorne
  • 18 Jun 2014
  • Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

Sparks" to develop the brand and a plan to change how employees experienced HCL. The group started with an icon, Thambi, which means "brother" in Tamil, symbolizing "the importance of the individual and the value of the collective" at... View Details
Keywords: by Kim Girard
  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

"globalness." Consumers all over the world associate global brands with three characteristics. Global Myth. Consumers look to global brands as symbols of cultural ideals. They use brands to create an imagined global identity... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 01 Oct 1997
  • News

Doing Something Real

across the river and around the world than CIA, to symbolizing much that the younger generation and people everywhere aspire to. Not to say my classmates and I have had a whole lot to do with ending the Cold War, or the near universal... View Details
Keywords: Andrew Tobias (MBA '72)
  • 25 Aug 2015
  • First Look

First Look Tuesday

dynamics that guide a vicarious learning interaction. Integrating theories of experiential learning and symbolic interactionism, I offer a theoretical account of coactive vicarious learning, capturing these co-constructed, interpersonal... View Details
  • 27 Aug 2019
  • Blog Post

Meet the PRIDE Club

elected to maintain the widely recognized rainbow motif as our visual representation for the club. To us, the rainbow symbolizes our community's spectrum of identities in much the same way that a physical rainbow is the full spectrum of... View Details
  • Web

Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School

serving every man, woman, and child in America.” 42 Photographs captured symbols of the corporation’s industrial power—from expansive views of mining and transporting iron ore, limestone, and coal to detailed shots of employees operating... View Details
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

water consumption in the firm's factories. The juxtaposition of information on both operations and CSR symbolizes the company's commitment to more than just the bottom line and its belief that both sets of data have a significant impact... View Details
Keywords: by Staff
  • 14 Nov 2019
  • Book

Lifting the Lid on Turkey's Hidden Business History

businesses after World War II, and how his children and grandchildren have taken the business forward, professionalizing the management and engaging in extensive social investments. The Group became a symbol of ethical capitalism, and... View Details
Keywords: by Sean Silverthorne
  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

Rings'—capital T, capital R—are arguably one of the most recognized brand symbols in the world. By definition, companies want to cobrand with the Olympics, at least when they aren't laden with problems. Big names such as Coca-Cola (an... View Details
Keywords: by Michael Blanding; Sports; Advertising
  • 07 Jan 2013
  • Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

"The problem is that there is a reason why these industries have evolved with the structure they have," Khaire points out. Art-works have much more symbolic value than material value. "The criteria for value in these... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing
  • 14 Jan 2002
  • Research & Ideas

Countries on the Cusp: The Power of Nationalism

as the use of the symbol of the nation for a specific political, economic, or cultural purpose. It's the idea of the nation as a group of people connected to a project of some sort. Sometimes these projects may well be things that we... View Details
Keywords: by Martha Lagace
  • 18 Nov 2010
  • Research & Ideas

GM’s IPO: Back to the Future

and the US auto industry are on their way to recovery and that the IPO symbolizes the beginning of a new stage in the life of GM, whose sales figures have recently shown improvement. Vineet Kumar, Assistant Professor of Business... View Details
Keywords: by Staff; Auto
  • 19 Dec 2005
  • Research & Ideas

The Regional Slice of Your Global Strategy

conclaves twice a year to show its commitment to the regional initiative. Such conclaves might be mainly symbolic, but symbolism can go a long way. Philips has approached regional strategy flexibly, putting in place a wide variety of... View Details
Keywords: by Pankaj Ghemawat
  • Web

4.6 HBS Campus Demonstration Policy | MBA

speaking or content portion of the program. Silent Protest Displaying a sign, wearing symbolic clothing, gesturing, standing, or otherwise protesting noiselessly inside an event is acceptable unless doing so interferes with an audience... View Details
  • 26 Jun 2000
  • Research & Ideas

Three Countries, Three Choices in Post-Soviet Eurasia

national identity is a collective identity of a particular kind: an identity shared among a population and shaped by historical memory and cultural symbols. National identity can include components of language, ethnicity and religion. "Nationalism is the use of... View Details
Keywords: by Martha Lagace
  • 01 Mar 2007
  • News

The Plight of the Global Poor

QUEZON CITY, THE PHILIPPINES: On the edge of this municipality of Manila lies the Payatas dumpsite, the home and sole provider to thousands of scavengers. Payatas and places like it are symbols of a glaring inefficiency: Amid the global... View Details
Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance
  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

overestimate how much distant others appreciate socially responsible gifts because they focus more than recipients on the symbolic meaning of the gift. Critically, givers have the most to gain from distant others, in terms of strengthened... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2015
  • News

Higher Ground

stark symbol of America’s forgotten poor, tonight it is lit with the iconic symbol of Mercedes-Benz, which purchased the stadium’s naming rights in 2011. Asked how the orchestra has been important for the... View Details
Keywords: Dan Morrell; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Health, Social Assistance
  • 01 Jun 2004
  • News

Life Lessons

a primary source of inspiration. Curiel, 18, walked away from that same deadly crash with minor injuries. He sees some symbolism in the fact that his father was making the trip from Oregon to California to take him to freshman orientation... View Details
Keywords: James E. Aisner; Garry Emmons; Julia Hanna; Susan Young; Colleges, Universities, and Professional Schools; Educational Services
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