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- All HBS Web
(1,020)
- People (2)
- News (255)
- Research (583)
- Multimedia (5)
- Faculty Publications (201)
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- 01 Nov 2011
- First Look
First Look: Nov. 1
discrimination and advertising. For vouchers to provide successful price discrimination, the valuations of consumers who have access to vouchers must systematically differ from-and typically be lower than-those of consumers who do not... View Details
Keywords: Sean Silverthorne
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details
- 09 Dec 2014
- First Look
First Look: December 9
as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller View Details
Keywords: Sean Silverthorne
- January 2008
- Case
Procter & Gamble Brazil (A): 2 1/2 Turnarounds
By: Rosabeth Moss Kanter and Matthew Bird
Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of... View Details
Keywords: Innovation and Management; Growth and Development Strategy; Brands and Branding; Demand and Consumers; Product Development; Organizational Change and Adaptation; Expansion; Consumer Products Industry; Caracas
Kanter, Rosabeth Moss, and Matthew Bird. "Procter & Gamble Brazil (A): 2 1/2 Turnarounds." Harvard Business School Case 308-081, January 2008.
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Skies." Nike insists that you "Just Do It." The most successful brands also allow their consumers to co-create brand meaning. “Let's Make America Great Again” is... View Details
Keywords: by John A. Quelch
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social media in virtual worlds, social... View Details
Keywords: Martha Lagace
- March 2004 (Revised September 2005)
- Case
Newell Rubbermaid: Strategy in Transition
By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler
Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details
Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States
Montgomery, Cynthia A., Rhonda Kaufman, and Carole Winkler. "Newell Rubbermaid: Strategy in Transition." Harvard Business School Case 704-491, March 2004. (Revised September 2005.)
- 12 Feb 2013
- First Look
First Look: Feb. 12
Case 713-447 In 2012, GREE was one of the world's most profitable mobile social gaming companies. Its success in Japan was due both to its in-house games and to the development platform that it offered to third-party game developers. Its... View Details
Keywords: Sean Silverthorne
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Business of Aesthetics to second-year MBA students and select applicants from Harvard’s Graduate School of Design. The course looks at the role of aesthetics in strategy, organizational structure, succession planning, and investment... View Details
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 20 May 2008
- First Look
First Look: May 20, 2008
case of Lisa Sherman (A) describes a highly successful executive at Verizon struggling with whether to reveal her sexual identity. Having attended a diversity training workshop in which participants expressed extremely negative views of... View Details
Keywords: Martha Lagace
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
firms do not have a succession plan. Maintaining best practices around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own... View Details
Keywords: by Sean Silverthorne
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
products, but they became worldwide brands because of the capabilities of Unilever. Their success rested on the choices made on strategy and organization, on the recruitment and development of managers, on... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
marketed. As McDonald says, “People buy a product or service to solve a problem. They hire it to do a job.” He says the online service TurboTax is successful at this: The name says what the job is. It’s more important for a leader to... View Details
Keywords: by Lane Lambert
- 19 Jan 2011
- First Look
First Look: Jan. 18
Tushman Publication:M@n@gement 13, no. 3 (2010) Abstract We constantly hear of the increasing complexity of our fast-paced, globalized world, and those who did not survive the succession of crises of the last decade could certainly attest... View Details
Keywords: Sean Silverthorne
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
2016 Gurgaon, India: Penguin Random House Win-Win Corporations: The Indian Way of Shaping Successful Strategies By: Shah, Shashank Abstract—Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or... View Details
Keywords: Sean Silverthorne
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
makes it valuable to firms during both positive and negative economic cycles. Very few strategic constructs can work in both good times and bad. “Considering that the company had already secured some success, we set out to find the reasons underlying that View Details
Keywords: by Sean Silverthorne
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
secret that Lady Gaga's star has continued to shine and thrive. A follow-up case, Lady Gaga (B), focuses on the release strategy for her latest album, Born This Way, and the brand partnerships that were born in the wake of her... View Details