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  • 17 Mar 2015
  • First Look

First Look: March 17

founders debated whether to stay focused on growing Bazaart's user base and worry about driving revenue later, or try and monetize the app (by introducing in-app purchases, native advertising, or moving to a subscription model) and bring... View Details
Keywords: Sean Silverthorne
  • 01 Dec 1999
  • News

From the Editors

"considerable difficulty" in getting the magazine out on time, had cut the publication schedule to six times a year and set a subscription price of 75¢ a year, which was included in the $2 annual Alumni Association dues. Bates, who... View Details
Keywords: Deborah Blagg
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

setting: TV broadcast station entry into local newspaper markets from 1945 to 1963. We show that after a TV station enters the newspaper market, newspaper firms with more multi-homing consumers had higher subscription prices, circulation,... View Details
Keywords: Dina Gerdeman
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

chunk of money from hotels like Claridge's in London or the Mandarin Oriental in Tokyo that pay a subscription fee up front to have Noma set up shop. Norton: It's interesting to think about what cities he could go to where consumers would... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

services for free, but engages in disclosure by profiling consumers and charging advertisers to target them. In contrast, Microsoft charges a subscription price for Office 365 but does not disclose consumer information for advertising... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 01 Jun 2014
  • News

What’s Next

question, which is linked to the idea of lifelong learning, is one we candidly have had limited success addressing in the past. We've tried short Executive Education programs targeted solely at alumni, extended programming over reunion weekends, View Details
Keywords: HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services
  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

example, buying a ping-pong table, TV, or online movie subscription for the family to enjoy together might make you happier than purchasing a phone to use by yourself, he says. Also, the research shows spending money on other people makes... View Details
Keywords: by Dina Gerdeman and Danielle Kost
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

strong digital payment infrastructure, and a willingness to pay subscription fees. At the same time, winning in U.S.’s education market, where most students attend public schools and many ed-tech companies are proliferating, is... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

number of worldwide mobile cellular subscriptions reached 6 billion in 2011, reflecting a penetration rate of 87%. This note provides some industry context for the advent and opportunities associated with mobile broadband. Purchase this... View Details
Keywords: Sean Silverthorne