Streaming - Publications - Faculty & Research

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

opportunity to explore, and examine, and observe the range of storytelling devices and storytelling features that brands use in this one moment and in this one platform.” Kenny: How has streaming affected the advertising industry? We've... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

efficiency, as it will benefit your organization now and after the crisis has subsided. Pivot to new opportunities Some companies pivoted immediately to address the crisis, motivated by the need to generate new revenue streams as well as... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

26 Oct 2015
Research & Ideas

What’s the Value of a Win in College Athletics?

million, which Chung points out rivals some professional teams. In fact, the National Basketball Association’s Portland Trail Blazers had $153 million in revenue in 2015 according to a Forbes ranking of NBA teams. One limitation in the available data was how those... View Details

Keywords: by Roberta Holland; Sports; Education

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

practitioners and academicians alike. As I started doing further studies with countries and states, the cluster component became a significant stream in my research. In this new chapter, I try to draw together almost a decade of further... View Details

Keywords: Re: Michael E. Porter

Research Summary

Overview

Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details

Keywords: Well-being; Judgment And Decision Making; Health; Prosocial Behavior

Research Summary

Career Histories and the Biotechnology Industry

Professor Higgins' other major project focuses on the consequences of individuals' career experiences for firms and industries. This second research stream centers on the careers of executives in the biotechnology industry.

Professor Higgins has written... View Details

12 Jan 2016
First Look

January 12, 2016

https://cb.hbsp.harvard.edu/cbmp/product/816052-PDF-ENG Harvard Business School Case 616-015 BandPage (A) BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming... View Details

Keywords: Carmen Nobel

26 Apr 2011
First Look

First Look: April 26

find that fundamental accounting signals are stronger in-sample predictors of crises in low-precision countries. Download the paper: http://www.hbs.edu/research/pdf/11-103.pdf Cases & Course MaterialsEnergy Security in Europe (A): Nord View Details

Keywords: Sean Silverthorne

15 Nov 2006
Research & Ideas

Lessons Not Learned About Innovation

Institutional memories are short. But internal business pressures also play a part as executives balance the need to protect current revenue streams with the imperative to get behind new concepts crucial to future success. And too often... View Details

Keywords: by Sean Silverthorne

22 Jun 2010
First Look

First Look: June 22

that entrepreneurship is believed to play in the process of economic growth, alleviating financing constraints for would-be entrepreneurs is also an important goal for policymakers worldwide. We review two major streams of research... View Details

Keywords: Martha Lagace

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

Amazon's low costs and reduced shipping rates. In these cases, however, Gupta believes Amazon has and can exploit a distinct advantage. "Amazon offers a lot more benefits, like their streaming music and movie services," Gupta... View Details

Keywords: Re: Sunil Gupta; Retail

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

than customers who don’t use the service as part of a routine, the authors find. “Services from streaming video to online retailing might profit from using the model because detailed data can be closely tracked and parsed to detect... View Details

Keywords: by Rachel Layne; Transportation

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

diversity is seen to expand the range of views and ideas that teams can draw upon to innovate. Yet, case studies reveal that teaming across knowledge boundaries can be difficult in practice, and innovation is not always realized. Two View Details

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and CEO of the View Details

Keywords: by Jim Aisner

16 Dec 2002
Research & Ideas

Mentoring—Using the Voice of Experience

research. Dorothy Leonard: There are two streams of research that are coming together here. One stream is the research that Brian and I started a couple of years ago: the use of technology in aiding learning... View Details

Keywords: by Sean Silverthorne

01 Dec 2021
What Do You Think?

How Will the Metaverse Affect Productivity?

long ago that live streaming was thought to be a luxury possible only when the capacity of the internet could be expanded to accommodate storage and uploading capabilities demanded by the new services. Now it’s commonplace; we take it for... View Details

Keywords: by James Heskett

28 Oct 2013
Research & Ideas

Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

suited to a world in which leaders are immersed in a stream of possibilities, surprises, opportunities, and deals in the active, fluid markets that surround and pervade their organizations. Commitments require data, analysis, and... View Details

Keywords: by Joseph L. Badaracco

29 Apr 2002
Research & Ideas

Star Power! How to Win in Professional Services

are, after all, employees not partners; the decision and accountability ultimately accrue to the chief executive. As for the board of directors, only a stream of wrong decisions is likely to stir its concern. In contrast, in a PSF, the... View Details

Keywords: by Jay W. Lorsch & Thomas J. Tierney

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

$200 million annually through its waste reduction efforts. "The idea that in particular reducing your waste stream might be profitable is quite well established, going back to research on the chemical industry 30 years ago," Henderson... View Details

Keywords: by Carmen Nobel; Energy; Utilities

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

should enable a company to enjoy a higher valuation and earnings multiple because investors will see the future earnings stream as more sustainable and less risky. View Details

Keywords: by Robert S. Kaplan

Publications