Sophistication - Publications - Faculty & Research

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

sophisticated database software, and the Internet would enable them to actually deliver on the promise of customized offerings to each individual customer. But that hasn't happened to the extent it should have, says Cleveland-based... View Details

Keywords: by Jean Ayers

04 Jan 2012
First Look

First Look: January 4

expectations can be formed, which correspond to two different types of users-sophisticated and unsophisticated. Only sophisticated users adjust their expectations in response to platforms' price changes. We study the effect of the... View Details

Keywords: Carmen Nobel

16 Feb 2004
Research & Ideas

Marketing Wine to the World

industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets and other off-premise locations... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

23 Apr 2001
Research & Ideas

The Gulf: It’s a Family Affair

business research changing? A: The field is becoming much more sophisticated in terms of scholarship and consulting. The founders of the field have been around now for almost a generation and in that time we've seen our numbers grow. I... View Details

Keywords: by Wendy Guild & Andrea Schulman

18 May 2010
First Look

First Look: May 18

Roasters, which has dropped in value by more than 40% in recent months. Tremblant is a hedge fund that specializes in forecasting consumer behavioral change and capitalizes on the disconnect between stock prices and consumer behavior. In the case of Green Mountain... View Details

Keywords: Martha Lagace

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

clients guard against spreading themselves too thin? A: Given all these new forms there is more ad clutter than ever, and marketers are trying to bypass it. Companies are getting more sophisticated about what they're investing in—shifting... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

09 Jan 2007
First Look

First Look: January 9, 2007

networks given that there was a more sophisticated system of formal institutions to mediate transactions and obtain capital and information. Our hypothesis is confirmed by three related results: 1) the total number of connections (i.e.,... View Details

Keywords: Martha Lagace

23 Aug 2010
Research & Ideas

The Drive to Acquire’s Impact on Globalization

decent pay and job security) workforce to supply the manpower with which to create sophisticated products. The export of these well-designed and efficiently produced goods was actively supported by the government in many ways while... View Details

Keywords: by Paul R. Lawrence

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

tend to seek technology partners that can grow with them over a long period, rather than bearing the switching costs of starting over with a new platform and supplier. Ideally, a sophisticated analytics system would allow consumers to... View Details

Keywords: by Dina Gerdeman; Health; Technology

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

that crowdfunding will enjoy long-term success given the lack of sophistication of the average investor in picking winners. "The information problem is so great," says Lerner. "I am not wildly optimistic in the wisdom of... View Details

Keywords: by Michael Blanding; Financial Services

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

foundation upon which future innovative sectors can be built is crumbling. When the semiconductor production business moved to Asia in the 1980s, it brought with it a whole host of capabilities—electronic-materials processing, deposition and coating, and View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

sophisticated customers will not be good at working with mass-market retailing channels. The key then is to identify what processes a competitor has and what processes the company lacks. Processes are developed when companies solve the... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

requires four seats at least." His current projects include histories of German management thought and German capitalism, but working on the Porsche cases has given him a new appreciation for automobiles. "These are some of the most technologically View Details

Keywords: by Martha Lagace; Auto; Manufacturing

16 Dec 2002
Lessons from the Classroom

Marrying Distance and Classroom Education

gotten to the point where we want hybrid programs. But the question is, how do we design them, and I think we're not very sophisticated yet on this. SS: One model is to get the group together in a classroom initially, and then, after the... View Details

Keywords: by Sean Silverthorne

24 Oct 2024
Research & Ideas

With Millions of Workers Juggling Caregiving, Employers Need to Rethink Support

Just invest in having a more sophisticated understanding of your own economics. Because if you do, you’ll make better decisions. This article originally appeared in the Harvard Gazette. You Might Also Like: How to Keep Employees... View Details

Keywords: by Christine Pazzanese, Harvard Gazette

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

alcoholic beverage to a sophisticated natural product and fine accompaniment for gourmet food. By creating wine as a symbol of social status, the reimagined wine industry became a reinforcer of social and class divisions in the United... View Details

Keywords: Carmen Nobel

17 Jan 2017
Research & Ideas

Can China Maintain Its Economic Power?

engineers—they love to build things, and they are very good at it. Their progress on infrastructure projects in the last couple of decades is remarkable, but in keeping with their natural strength and the will of a one-party government. Meeting the growing demands of... View Details

Keywords: by Deborah Blagg

22 Nov 2016
First Look

November 22, 2016

crowds can be expected to provide wisdom and show, theoretically and empirically, that their efficacy is related to crowd sophistication and task complexity. Consistent with this framework, we find that a "crowd-of-crowds" approach, which... View Details

Keywords: Sean Silverthorne

12 Aug 2014
First Look

First Look: August 12

late 2009, Marisa worked in acquisitions at Douglas Private Equity Advisors. During the first year Marisa spent a lot of her time reviewing documents, making site visits, and running numbers, using a sophisticated software program called... View Details