Publications

Find at Harvard

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

June 2017
Article

The Surprising Effectiveness of Hostile Mediators

By: Ting Zhang, Francesca Gino and Michael I. Norton

Contrary to the tendency of mediators to defuse negative emotions between adversaries by treating them kindly, we demonstrate the surprising effectiveness of hostile mediators in resolving conflict. Hostile mediators generate greater willingness to reach agreements... View Details

Keywords: Mediation; Conflict; Negotiation; Hostility; Negotiation Style; Emotions; Conflict and Resolution

Find at Harvard

2019
Working Paper

On Her Own Account: How Strengthening Women's Financial Control Affects Labor Supply and Gender Norms

By: Natalia Rigol, Erica Field, Rohini Pande, Simone Schaner and Charity Troyer-Moore

Can greater control over earned income incentivize women to work and influence gender norms? In collaboration with Indian government partners, we provided rural women with individual bank accounts and randomly varied whether their wages from a public workfare program... View Details

Keywords: Gender Norms; Economics; Gender; Employment; Income; Societal Protocols; India

Research Summary

Overview

By: Rohit Deshpande

Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details

Web

Alumni

interactive HBS alumni networking workshop. We will discuss the benefits of applying the scientific method to networking. This framework when applied to gathering market information and navigating professional decision points - removes... View Details

Forthcoming
Article

Comparing the Value of Perceived Human Versus AI-Generated Empathy

By: Matan Rubin, Joanna Z. Li, Federico Zimmerman, Desmond C. Ong, Amit Goldenberg and Anat Perry

Artificial intelligence (AI) and specifically large language models demonstrate remarkable social–emotional abilities, which may improve human–AI interactions and AI’s emotional support capabilities. However, it remains unclear whether empathy, encompassing... View Details

Keywords: AI and Machine Learning; Emotions; Perception; Interpersonal Communication

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

Educators

Article

State Activism and the Hidden Incentives Behind Bank Acquisitions

By: Christopher Marquis, Doug Guthrie and Juan Almandoz

A number of studies have shown that, as a result of the ambiguity of U.S. legal mandates, organizations have considerable latitude in how they comply with regulations. In this paper, we address how the different agendas of the federal and state governments increase... View Details

Keywords: Organizations; Opportunities; Government Legislation; Acquisition; Forecasting and Prediction; Banks and Banking; Motivation and Incentives; Governing Rules, Regulations, and Reforms; Management Practices and Processes; Research; United States

Find at Harvard

06 Jul 2012
Working Paper Summaries

Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals

Keywords: by Kathleen L. McGinn & Katherine L. Milkman; Legal Services

Research Summary

Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

Sociologists have long examined the interactive relationship between social structure, taste and power. This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

The first question focuses on motivations, while the second one has more to do with the benefits sought in interactions with future partners. Altruism As a general rule, collaboration efforts between companies and CSOs have an inherent... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

Research Summary

Railroads and the Making of Modern China

My current book project is entitled Railroads and the Making of the Modern China and explores China’s economic and socio-political transformation from the last decades of the empire to the present using railroad infrastructure as a focus. Based on a large... View Details

06 May 2024
Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

mask, and what do you unveil?” In studying backstage interactions among employees working for a global company in the United States and China, Perlow found that team members in the two locations often interpreted what happened on the... View Details

Keywords: by Michael Blanding

Article

Third-Party Punishment as a Costly Signal of High Continuation Probabilities in Repeated Games

By: Jillian J. Jordan and David G. Rand

Why do individuals pay costs to punish selfish behavior, even as third-party observers? A large body of research suggests that reputation plays an important role in motivating such third-party punishment (TPP). Here we focus on a recently proposed reputation-based... View Details

Keywords: Direct Reciprocity; Evolution; Dispersal; Cooperation; Trust; Reputation; Game Theory

07 Aug 2017
Blog Post

A Summer Internship with the City of Boston

knowledgeable coach, ready to help users do whatever they need to get done. In fact, the City of Boston has spent the last 3+ years reinventing how it interacts with citizens online in exactly this way. The City Hall team I joined this... View Details

Article

AI Companions Reduce Loneliness

By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni

Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details

Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software

2011
Other Unpublished Work

Height Taken but Worth Unknown: Valuation as an Institutional Process

By: R. Daniel Wadhwani and Mukti Khaire

Drawing on research from organizational studies, sociology, history, and anthropology, we develop a framework for understanding valuation as an institutional process in markets. We posit that three institutional elements—categories, criteria, and standards—are integral... View Details

Keywords: Interactive Communication; Markets; Standards; Situation or Environment; Perception; Valuation

21 Aug 2017
Blog Post

A Summer Internship with the City of Boston

knowledgeable coach, ready to help users do whatever they need to get done. In fact, the City of Boston has spent the last 3+ years reinventing how it interacts with citizens online in exactly this way. The City Hall team I joined this... View Details

Keywords: Consulting

2022
Working Paper

Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice

By: Nicole Abi-Esber, Alison Wood Brooks and Ethan Burris

Psychological safety is a hallmark of effective team functioning. Although prior work shows that characteristics of the leader influence employee judgments of psychological safety (and subsequent decisions to speak up), we know very little about “the specific behaviors... View Details

Keywords: Eye Gaze; Psychological Safety; Voice; Participation; Nonverbal Behavior; Verbal Behavior; Ostracism; Conversation; Groups; Groups and Teams; Social Psychology; Safety; Leadership; Behavior