Publications

April 1989 (Revised August 1989)
Case

Burlington Northern (A)

By: Janice H. Hammond

Describes the forces that led to the development of a logistics analysis program by the Burlington Northern Railroad. The first half of the case describes changes in industrial structure, technology, demographics, shipper practices, and government regulation that led... View Details

Keywords: Change Management; Rail Transportation; Logistics; Rail Industry; United States

April 1989 (Revised March 1990)
Case

Burlington Northern (B)

By: Janice H. Hammond

Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a... View Details

Keywords: Change Management; Expansion; Rail Transportation; Logistics; Distribution Channels; Truck Transportation; Innovation and Invention; Sales; Rail Industry; United States

April 1989
Case

News and No Comment at Emery Air Freight

By: Stephen A. Greyser and Norman Klein

A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to... View Details

Keywords: Reputation; Newspapers; Communication Strategy; Shipping Industry

May 1988 (Revised June 2023)
Case

National Cranberry Cooperative, 1996

By: Roy D. Shapiro

Describes the continuous flow process used to process cranberries into juice and/or sauce. Requires student to analyze process flows to determine where the bottlenecks are and to decide how, and whether, to expand capacity. Original version written by J.G. Miller and... View Details

Keywords: Logistics; Performance Capacity; Performance Improvement; Supply Chain; Mathematical Methods; Cost vs Benefits; Production

February 1988 (Revised August 2000)
Background Note

Note on the U.S. Freight Transportation Industry

By: Janice H. Hammond and John E. P. Morrison

Describes the major modes of domestic freight transportation (motor carrier, rail, air, water, and pipelines). Examines the characteristics of the transportation service that each mode provides and discusses changes in the industry that have resulted from recent... View Details

Keywords: Change; Governing Rules, Regulations, and Reforms; Industry Structures; Logistics; Service Operations; Transportation; United States

August 1986
Case

Hannaford Brothers: Warehouse Inventory

By: David E. Bell

Keywords: Logistics; Management; Food and Beverage Industry; Food and Beverage Industry

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August 1985
Supplement

Benetton Factory Tour--Ponzano, Italy, Video

By: James L. Heskett

Shows the flow of products through Benetton's Ponzano factory, including its use of subcontractors. Includes information about Benetton's manufacturing, logistics, and retailing strategies. View Details

Keywords: Factories, Labs, and Plants; Logistics; Product; Production; Strategy; Italy

September 1984 (Revised February 1989)
Case

Benetton (A)

By: James L. Heskett

The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details

Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe

September 1983 (Revised February 1989)
Background Note

The Oil Tanker Shipping Industry in 1983

By: Michael E. Porter

Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details

Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry

August 1983 (Revised June 1984)
Case

Rise of the New York Port

By: Richard S. Tedlow

Keywords: Business History; Urban Development; Shipping Industry; New York (city, NY)

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December 1982 (Revised September 2015)
Case

Halloran Metals

By: Roy Shapiro

Two competitors in the Northeast steel service center industry have made very different choices with regards to logistics and operating strategy. One distributes from a large central location; the other operates seven widely scattered warehouses. Students can diagnose... View Details

Keywords: Logistics; Business Strategy; Competitive Strategy; Business Cycles; Decision Choices and Conditions; Metals and Minerals; Supply Chain; Steel Industry; United States

August 1982 (Revised June 1983)
Case

American President Lines Ltd.: CMS-I Decision (A)

By: James I. Cash Jr. and Michael R. Vitale

Keywords: Information Technology; Decision Making; Shipping Industry

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November 1973 (Revised November 1991)
Case

Economy Shipping Co. (Abridged)

By: Thomas R. Piper

Shipping company must choose among several mutually exclusive investment projects. View Details

Keywords: Decision Choices and Conditions; Investment; Projects; Shipping Industry

Other Unpublished Work

Cross Sectional Analysis of Phantom Products at Retail Stores

By: Zeynep Ton and Ananth Raman

Keywords: Distribution; Logistics; Retail Industry