Show Results For
- All HBS Web
(934)
- Faculty Publications (301)
Show Results For
- All HBS Web
(934)
- Faculty Publications (301)
- July 1994 (Revised January 1997)
- Case
Steamboat Ski & Resort Corporation
- May 1994
- Background Note
Segmenting Customers in Mature Industrial Markets: An Application
- May 1994 (Revised November 1994)
- Case
PepsiCo: A View from the Corporate Office
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
- October 1992
- Article
Segmenting Industrial Customers by Buyer Behavior
- Article
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
- February 1992 (Revised January 2002)
- Case
BMW: The 7-Series Project (A)
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
- March–April 1991
- Article
Segmentation versus the Mass Market
- December 1990 (Revised December 1993)
- Case
Australian Paper Manufacturers (A)
- April 1990
- Supplement
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
- August 1980
- Supplement
Renn Zaphiropoulos, A Day with, Video
- Article
Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies
- Research Summary
Competitive Strategy
Porter is engaged in a major new body of work on the theoretical foundations of competitive positioning and the underpinnings of sustainable competitive advantage. This research highlights the distinction between positioning and operational effectiveness; the... View Details
- Teaching Interest
Doing Business in Africa
This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa. Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details
- Research Summary
Internalizing Global Value Chains: A Firm-Level Analysis
- Teaching Interest
Leadership and Organizational Behavior (LEAD)
Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The course is divided into five modules:
- Teaching Interest
Managing the Future of Work (MBA Education—Elective Curriculum)
The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts. HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details
- Forthcoming
- Article