Publications

09 May 2018
Research & Ideas

A Simple Way for Restaurant Inspectors to Improve Food Safety

Restaurant inspectors can be the last line of defense between you and moldy bread. (HighLaZ) Simple tweaks to the schedules of food safety inspectors could result in hundreds of thousands of currently overlooked violations being discovered and cited across the United... View Details

Keywords: by Carmen Nobel; Food & Beverage; Service

Teaching Interest

Great Theorems of Microeconomic Theory

By: Jerry R. Green

This course covers the field of microeconomics as seen through the lens of the "great theorems" that have determined its evolution since WWII. During that time period the entire field of economics has changed. It is now described in terms of advanced mathematics, much... View Details

November 2023 (Revised February 2025)
Background Note

Corporate Climate Targets

By: Willy C. Shih, Michael W. Toffel and Kelsey Carter

Companies that are addressing climate change by mitigating their greenhouse gas emissions often set reduction targets. This note describes several types of widely used carbon reduction targets, including carbon neutral, science based, net zero, real zero, and carbon... View Details

Keywords: Corporate Sustainability; Environmental Strategy; Climate Risk; Target-setting; Climate Change; Environmental Sustainability; Corporate Accountability; Policy; Measurement and Metrics; Strategic Planning; Social Issues; Corporate Social Responsibility and Impact

Teaching Interest

Overview

I am passionate about teaching across a number of topics, most recently Data Science and Probability. Details on my graduate teaching experience can be found on my personal webpage. View Details

April 2010
Case

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details

Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry

November 1999 (Revised December 1999)
Case

Safe Food Act, The: A Consumer Group's Perspective

By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan

The Center for Science in the Public Interest is taking a position on creating a new safety leadership vehicle in the U.S. government. How should it plead its cause? What are the position merits and faults? View Details

Keywords: Food; System; Consumer Behavior; Government and Politics; Safety; Leadership; United States

Find at Harvard

12 Sep 2007
Working Paper Summaries

The Ethnic Composition of U.S. Inventors

Keywords: by William R. Kerr

Other Article

Online Discounting: Who is Leading the Race to the Bottom?

By: Ayelet Israeli, Eric Anderson and Anne Coughlan

A short review of the finidings in: Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. View Details

Keywords: Pricing; Price Policies; Pricing Policies; Discounting; Retailing; Retailing Industry; Minimum Advertised Price; Ecommerce; E-Commerce Strategy; Price; Distribution Channels; Distribution; Digital Marketing; E-commerce; Retail Industry; Technology Industry; Advertising Industry; United States

01 Dec 2021
What Do You Think?

How Will the Metaverse Affect Productivity?

(iStockphoto/tolgart) In 1992, the very funny cyberpunk novelist Neal Stephenson brought “the pizza Deliverator,” also known as Hiro Protagonist, to life along with the notion of the Metaverse in his book Snow Crash. Hiro, a “member of the hacker community in his spare... View Details

Keywords: by James Heskett

27 Jul 2020
Working Paper Summaries

Gender Inequality in Research Productivity During the COVID-19 Pandemic

Keywords: by Ruomeng Cui, Hao Ding, and Feng Zhu

Research Summary

(Avalok @ Harvard)

Bhaskar's research program is aimed at applying and developing methods of computer science, social science and law to problems that significantly have both political and technical dimensions. (Avalok @ Harvard) is the primary vehicle for this research... View Details

March 1996
Case

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington

Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details

Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry

Teaching Interest

Leading with People Analytics; HBS MBA Elective; 2021

Teaching fellow for course on using data science to make decisions about people, such as hiring, firing, promotion, team composition, etc.
Led weekly student review sessions teaching statistics and the R... View Details

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

April 2017
Supplement

Q&A with Tom Kalil, Deputy Director for Technology & Innovation

By: Linda A. Hill and Allison J. Wigen

In this video supplement to the HBS case study "Tom Kalil, Deputy Director for Technology & Innovation," case protagonist Tom Kalil discusses leading a team of policy entrepreneurs at the White House Office of Science and Technology Policy from 2008-2016. View Details

Keywords: Innovation; Government; Government Innovation; Leading Teams; Collaboration; Cross-sector Collaboration; Innovation Strategy; Innovation Leadership; Leadership; Leadership Development; Groups and Teams; Policy; Collaborative Innovation and Invention; United States

June 2025
Exercise

Full-Funnel Advertising on TikTok: An Experiment (Solution)

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

June 2025
Supplement

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details