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- Faculty Publications (78)
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- All HBS Web (459)
- Faculty Publications (78)
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
spend X amount and receive an offer or discount of some kind. When you talk to retailers about their frequent shopper programs, they'll say the programs work and are very profitable. Then you ask, "How do you know it's working?" The typical way people measure... View Details
- 10 May 2016
- First Look
May 10, 2016
Decline and Encarta's Emergence By: Greenstein, Shane Abstract—The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s Encarta in 1993 led to sharp... View Details
Keywords: Carmen Nobel
- 04 Jun 2024
- Blog Post
Finding Alignment to Make Impact: Layla Ramirez (MBA 2017)
Ramirez learned how to operate a nonprofit organization like a profitable business. From operations and technology to sales and marketing, she dug in deeply to bring the best of for-profit business models into an impact-driven setting. In... View Details
- 01 Mar 2007
- News
Security Chief
acquisitions. Today, the company Parker leads from its headquarters in Bradenton, Florida, offers a wide range of products to protect people and property, has 6,500 employees, operates in 35 countries, and generates annual sales... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
effectively use the resources at his disposal within IMG, such as the sales division, which keeps in close contact with the corporate world; IMG's promotion and event marketing, which may feature Sharapova;... View Details
- 11 Sep 2012
- First Look
First Look: September 11
capital shortages, distributed urban territory to assuage losers of reform and promote economic growth. The findings suggest that 1) growth strategies, and the territorial politics they produce, are products of the post-Mao urban... View Details
Keywords: Sean Silverthorne
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
Investment Promote Growth? By: Alfaro, Laura Abstract—Among the prominent economic trends in recent decades is the exponential increase in flows of goods and capital driven by technological progress and a falling number of restrictions. A... View Details
Keywords: Sean Silverthorne
- 03 Jun 2015
- What Do You Think?
Is the Time Right for Self-Management?
organizations?" Others saw limited potential in the concept. As Edward Hare put it, "There are some people capable of managing themselves in a larger organization but many who can't This strikes me as another of those 'ideas' View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
vegetables at the point of sale, improving the speed and accuracy of the checkout. If the benefit is not immediately apparent, make it obvious through advertising and promotional materials. Lesson 2: Make The Technology Easy To Use. Most... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
show that the decline in auctions was not driven by changes in the type of sellers and items. Instead, seller incentives changed. We estimate the demand facing individual sellers at different points in time and document falling sale... View Details
Keywords: Sean Silverthorne
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
United States specializing in sales promotion, design, and direct marketing. But WPP wasn't small for long. In 1987 Sorrell made an astonishing move. Using both debt and equity, he bought one of the most famous names in the business, the... View Details
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Middle East: Measuring Sales Force Effectiveness Harvard Business School Case 106-063 Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant... View Details
Keywords: Martha Lagace
- 19 Apr 2011
- First Look
First Look: April 19
retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of Pepsi's Direct-Store-Distribution (DSD) service and the strong attraction of its nationally advertised brands.... View Details
Keywords: Sean Silverthorne
- 30 Aug 2011
- First Look
First Look: August 30
sales from emerging markets. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311118-PDF-ENG Nestlé SA: Nutrition, Health and Wellness Strategy Rebecca M. Henderson and Ryan JohnsonHarvard Business School Case 311-119 In 1997... View Details
Keywords: Sean Silverthorne
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
distribution of face masks and the promotion of their use, are winning strategies in this battle. As other countries begin to reopen their economies, how can they apply these lessons to combat COVID-19? Proactive testing and tracing As... View Details
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Business Review What’s the Right Kind of Bonus to Motivate Your Sales Force? By: Chung, Doug J., and Das Narayandas Abstract—Companies typically compensate their sales force by using some combination of... View Details
Keywords: Sean Silverthorne
- 25 Jan 2011
- First Look
First Look: Jan. 25
creativity increases dishonesty. We propose that a creative personality and creativity primes promote individuals' motivation to think outside the box and that this increased motivation leads to unethical behavior. In four studies, we... View Details
Keywords: Sean Silverthorne
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=52998 forthcoming Proceedings of the National Academy of Sciences of the United States of America Buying Time Promotes Happiness By: Whillans, Ashley V., Elizabeth W. Dunn, Paul Smeets, Rene... View Details
Keywords: Sean Silverthorne
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
another example of this approach. Headquartered in Monterrey, Mexico, CEMEX is a nearly century-old company that has become in the past few decades the third-largest cement company in the world by volume, selling to customers in more than sixty countries; its View Details
- Web
Smaller Collections - Photography Collections - Historical Collections
The Photographic Illustrators, Inc. sponsored the exhibit to promote an importance of design in commerce and industry, demonstrate that beauty and sales values were complimentary to civilization, and to... View Details