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(1,038)
- News (186)
- Research (760)
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- Faculty Publications (281)
Show Results For
- All HBS Web
(1,038)
- News (186)
- Research (760)
- Events (2)
- Multimedia (1)
- Faculty Publications (281)
- 10 Dec 2013
- Working Paper Summaries
Information and Incentives in Online Affiliate Marketing
Benson P. Shapiro
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details
- 09 Jan 2012
- Working Paper Summaries
When to Sell Your Idea: Theory and Evidence from the Movie Industry
- February 2008
- Supplement
EFI, Inc. (C)
- February 2008 (Revised May 2008)
- Case
Lincoln Financial Group (A)
- 2012
- Working Paper
Earnings Management from the Bottom Up: An Analysis of Managerial Incentives Below the CEO
- July 1999
- Case
Restructuring General Motors North America (A): Pay-for-Performance
- September 1990 (Revised November 1991)
- Case
Merck & Co., Inc. (B)
- June 2001 (Revised May 2002)
- Case
Spir-It, Inc. (B): Managing People
- December 1982 (Revised December 1984)
- Case
Hi-Tech Corp.
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
- February 2008 (Revised May 2008)
- Supplement
Lincoln Financial Group (C)
- TeachingInterests
Marketing Models Doctoral Seminar
This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details
- May 2011 (Revised March 2012)
- Case
Nanda Home: Preparing for Life after Clocky
- July 2012
- Case
Performance Management at Vitality Health Enterprises, Inc.
Rakesh Khurana
Rakesh Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He is also Professor of Sociology at Harvard University, co-Master of Cabot House at Harvard College, and the Danoff Dean of Harvard College.
Professor... View Details
- February 2014 (Revised April 2015)
- Case
Go Beyond Investing
- January 2014 (Revised February 2014)
- Case
Japan: Betting on Inflation?
Lynn S. Paine
Lynn Sharp Paine is a Baker Foundation Professor and John G. McLean Professor of Business Administration, Emerita, at Harvard Business School. A member and former chair of the General Management unit, she has served in numerous leadership positions including Senior... View Details
- March 1997 (Revised November 2013)
- Case