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Show Results For
- All HBS Web
(804)
- People (2)
- News (251)
- Research (514)
- Multimedia (1)
- Faculty Publications (83)
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
model helps measure that." The Ideal Mix When planning marketing campaigns, brand managers have a wide portfolio of weapons to draw on, including in-store merchandising, advertising, coupons and sweepstakes, trade promotions, prices, and deployment of a direct... View Details
Keywords: by Dina Gerdeman
- 30 Aug 2004
- Research & Ideas
Real Estate: The Most Imperfect Asset
Finance II, students learn about the Rule of One Price, or why two people do not always pay the same. Students learn what professor Peter Tufano calls the "Matrix of Imperfections" in the capital markets, such as transaction... View Details
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
Unfortunately, "local" didn't seem to be any better a description of Coke's market space than "global." On March 7, 2002, the Asian Wall Street Journal announced: "After two years of lackluster sales the... View Details
Keywords: by Pankaj Ghemawat
- 11 Mar 2021
- News
Leading with Heart
business called Panera Grocery. Normally a business like this would be launched, if you're lucky, in about 18 months to two years. Within 10 days, we put it up. And so that's one example of a windmill that we set up. Another one is we... View Details
- 01 May 2020
- What Do You Think?
Does Remote Work Mix with Organizational Culture?
appropriate for certain types of jobs. As she puts it, “working remotely and workflow is better in some departments as they do not have to deal with the somewhat unhealthy political environment at work. In other departments like sales and... View Details
Keywords: by James Heskett
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
surprisingly then, the day after the Super Bowl, the sales of antacids are higher by about 20 percent. Sixteen million people call in sick to work. The week leading up to the game there's a Super Bowl lift... View Details
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
filing for bankruptcy in the courts often results in a forced wind-down of the business. Management is replaced by a trustee or administrator (who is often an accountant or lawyer by training), the firm’s assets are sold off, and proceeds from asset View Details
- 23 Jun 2003
- Research & Ideas
Building a Better Buyer-Seller Relationship
increased sales over time. "If you get in with fewer customers for a long time, you get a greater share of wallet from the fewer customers" (as opposed to more mass market customers), he said. 2) Manufacturing costs went down.... View Details
Keywords: by Martha Lagace
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
changing competitive environment. By the mid-1960s, however, U.S. tire companies began to feel the first tremors of the competitive earthquake that would ultimately reshape the industry. In 1966, Michelin struck a deal with Sears to manufacture radial tires for View Details
- Person Page
Press / Media
By: Karim R. Lakhani
Can America Invent Its Way Back?
BusinessWeek, by Michael Mandel, 12 Sept. 2008
Today, researchers are focusing on ways to make those... View Details
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
certain clinical areas to understand better how failures occurred, thereby proactively improving medical safety. One clinical group developed something they called a "Good Catch Log" to record information that might be useful in... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
to support these sets of well-meaning folks who are trying to do the right thing." Tufano was invited to describe his work for HBS Working Knowledge. Martha Lagace: How did you get interested in studying different vehicles for savings? Peter Tufano: One day I received... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had rapidly expanded sales to $100... View Details
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
least attractive. Sales can go up (high price points replace low price points). Margins typically go way up. The incumbent stops worrying about disloyal, dissatisfied, low-paying (overshot) customers whom outsiders may term... View Details
- 01 Dec 2009
- News
One Man Crime Wave
We were about to give up and call it a night when somebody dropped the girl off the bridge. And so John D. MacDonald (MBA ’39) begins another book, with an opening line so deft it makes other writers want to give up and View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
top-down, generic approaches to communicating their plans with their employees. Although mass emails and newsletters are not problematic in and of themselves, they are no substitute for the kind of communication this moment calls... View Details
- Web
Judges - Alumni
/AR and frontier technology by Goldman Sachs, CB Insights, and Pitchbook. Brandon spent time in sales operations and corporate development at Box. His passions and focus are mainly in enterprise technologies; notably applied machine... View Details
- 19 Oct 2021
- Research & Ideas
Fed Up Workers and Supply Woes: What's Next for Dollar Stores?
Retailers should be ecstatic. Last year was dismal amid the pandemic, with plunging revenue and record bankruptcies. But this year things have turned around. For instance, retail sales in April through June were up 28.2 percent from the... View Details
- 06 Aug 2012
- Research & Ideas
Strategic Intelligence: Adapt or Die
assets, people assets, or relationship assets—that they find difficult to change and that creates a structural inertia. Ultimately, it's the people in a company who are intrinsic to both developing and executing good strategy, so I called... View Details
Keywords: by Michael Blanding
- 21 Aug 2000
- Research & Ideas
From Emerging Economies to the Global Market: The Case of Embraer
posted a 54 percent jump in sales and a 35 percent gain in second-quarter earnings. A new HBS case study on Embraer, presented in Buenos Aires (in a modified version of how such a case might be taught in a standard classroom setting),... View Details